Contests are a great way of generating traffic and increasing conversion rates. What you offer as a prize is up to you and does not need much investment on your part. A short-term subscription, one of your products, kudos or ratings, even an animated graphic is often enough to generate registrations, email lists and leads.
Of course, a competition can work in your favour in other ways, too. Give a prize for the best logo or idea for your business or for the most original review or unboxing video. Perhaps you can set up a competition for the best social media post which features your product and a link to your website. A literal win-win for both your company and the competition winner!
The best outcome is for your contest is for it to go viral. Your competition is then shared all over social media with a snowball effect. The better and more unusual or desirable the prize, the bigger the chance of a competition’s going viral. And the easier it is to enter the better.
This is why we have added apps such as full marketing campaign tools to our selection of contest applications. Everything you need to host a successful contest can be found in our listing, with plenty of alternatives for you to choose from.