Finding leads used to be limited to purchasing long lists of email addresses or other contact information, which meant that conversion rates were extremely low. It was impossible to know which of the thousands of (expensive) names might be interested in your business. Basically, the success of this form of marketing was down to pot luck.
We have come a long way since then. Inbound marketing is the best way to find leads with high conversion rates through the publishing of content that will attract your particular target group. Using SEO terms, you can catch the initial attention of your target audience and then take the further step of encouraging them to sign up with important lead data through a high standard of appropriate content. Through subsequent lead nurturing, you can then turn these leads into customers by fine-tuning your marketing strategy to what they really want. And once you’ve got them, you need to keep them. In other words, inbound marketing concerns the entire customer journey.
Have a look at our long list of alternative inbound marketing tools and increase your conversion rates! No business can survive without careful inbound marketing strategies. We have made sure we only include the best tools in our lists.