Who you choose to talk about your product or service can make or break your business. The influencer sector is bursting with ‘professionals’ who don’t always deliver. It is also easy to misjudge an influencer’s audience. Word of mouth (or word of blog) is becoming one of the best methods to advertise on the web. But just like old times, it’s who you know that counts.
We have put together a list of tools to help you find the right influencers for your business. Avoid paying incentives to people who might cause more harm than good and instead find and concentrate on the best and most influential bloggers who enjoy a great relationship with their audience.
And it’s not only bloggers that can put the word out about your business. Perhaps you want an expert to give a positive opinion or add your name to a publication. Think about the kinds of people you listen to and trust then find someone similar to talk about your product during a conference, for example. Consider micro influencers who may not attract a huge audience but deal specifically with the type of public who would appreciate what you have to offer. Have a scroll through our list and pick out the influencer tools that best suit you.