Keywords, as opposed to search terms, are complicated. There are hundreds of thousands of publications out there, all of which think they know the secret of how to achieve high traffic levels through the use of a particular group of words.
While those websites that integrate pay-per-click services depend hugely on keywords, businesses offering a very specific product to a very specific and limited market might find keyword research to be of much less importance. But for the majority of online businesses, the right keyword choices will make a difference as to how often your webpage or company details are discovered when a potential customer makes an online search.
Keywords are big business. We pay for the privilege of using a group of terms which will take a search result directly to our website or contact details. The number of keyword specialists and experts out there is nothing short of suffocating. This is why we have put together a more limited, tried and tested list of keyword research apps and tools to help put your business into the search engine spotlight. We have included plenty of alternative apps to give you a well-informed choice, but not so many that you won’t be able to keep your head above water. We think our list of options will enable you to choose the best app to filter out the most successful keywords for your needs.