Newsletters are advertising gold. Well-written, correctly targeted newsletters bring your subscribers and mailing contacts up-to-date with changes to current business practice, new products and services, updated information, research or studies which might have an effect on what you have to offer, as well as your latest competitions and promotions. To top it all, you also have the opportunity to maintain a relationship with your client base. It goes without saying that your newsletter should therefore be written and displayed in such as way that it does not bore or irritate the recipient.
Our selected newsletter apps and services can help you to keep your consumers engaged. The marketing apps will help you to produce quality emails and newsletters which look the part, guiding you as you consider the best layout and content, and decide on the required effect of each edition. Some of our CLV tools (customer life cycle) can predict how your individual customers are changing – how they move from considering a purchase to product evaluation and customer loyalty once that purchase has been made. Gone are the times when we walked to the local butcher for meat, to the nearest grocery for fruit and vegetables and to the only shoe shop for a new pair of boots. E-commerce means anything is available to anyone all of the time.
And it often feels like everyone is selling everything all of the time, too. So getting to know your (potential) consumer and communicating with your target group is more important than ever before. Our listed email applications and newsletter tools can help you achieve successful communication using the best methods.
The keywords here are ‘personalised communication’; our list of mailing apps offers plenty of alternative choices which guarantee to improve your relationship with your target audience.