The majority of businesses rely on social media for advertising, either by word-of-mouth or through paid subscription services. The sheer volumes of potential users, visitors, clients and purchasers available on top ranking social media platforms also mean that competition is harsh. So how can you make your company stand out from the crowd in the world of social media?
It is extremely simple for social media users to follow your page, share it, click on links or write reviews. It is also extremely simple for them to unfollow and ignore your profile, link, service or product. The innumerable ‘false’ profiles used to increase own-brand and landing-page awareness means that the actual numbers of genuine followers your business has can probably be reduced by at least a fifth.
By implementing one or a few of the social media management apps we have listed for you, inactive and false accounts can be automatically removed from your mailing lists. Or you might want to receive alerts every time someone specifically mentions your product on their feed, giving you the opportunity to comment or answer and so increase product or service awareness and improve on your customer service department.
Sheer volume of competitors also means your proposed brand name or logo might be being used elsewhere. Some of our options allow you not only to design social media-specific graphics and logos, but also to check to see how similar your brand is to others from all over the globe. Avoid using the same name as a low ranking firm with negative reviews by installing a brand availability app.
And once you have decided on your company name and logo and are sure it is not being used elsewhere, we have listed various design apps specifically developed for social media use. Add a ‘share’ button to your website. Add custom tabs. Make your graphics and colours shout out from the hundreds of thousands social media feeds. The possibilities are endless.
Our social media application listings also include contest apps, promotional popups, survey apps, profile management apps for large communities of followers or subscribers, and scheduling apps which can post a blog at your chosen time interval, for example. All you need to do is pick the apps you think will make your job easiest and put your business in the social media spotlight!