When you have invested in less reputable pay-per-click services, there is always a risk of click fraud via computer-generated, automated programs or script or through human ‘error’. This can cause serious damage to carefully planned marketing strategies. Improvely is a suite of tracking tools which will keep an eye on your conversion rates. Not only will it detect fraud, it will also track clicks (and top customers), carry out split testing on your landing pages and keep tabs on affiliates. Highly collaborative and competitively priced, too.