This landing page builder tool is perfect for creating an engaging, attractive landing page – the front door to your site. Use pre-prepared drag and drop builder ‘blocks’, tried and tested templates, or your own design, then insert widgets or forms and add images and graphics from a well-stocked library before testing the result via A/B testing, heatmapping and dynamic text replacement. Instapage concentrates solely on the landing page(s) of your site(s). it’s definitely not free, but you are paying for a high-quality, welcoming and interesting front door. And first impressions last.