About ActiveCampaign
ActiveCampaign Features
- Automated Contact Management : Allows businesses to track and manage all their contact information in one place.
- Lead Scoring : This allows businesses to score leads based on demographics, interests, behaviors, etc.
- AB Testing : Allows businesses to test different messages and offers to see which ones are most successful.
- Lead Management : Keep track of your contact information, contact forms submitted, and conversion rates.
- ROI Tracking : Measure the financial impact of your marketing efforts and find out where your money is being spent the most.
- Subscription Management : Allows you to manage your subscription cycles and cancellations in a more organized way.
ActiveCampaign Ratings and Reviews
- Josh L.Creative Director
Overall: Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.
- Serena ScanzilloFitness & Nutrition Coach - Founder
I'm a very small (soon to be BIG) health coaching company. I used it as well as my web developer over the last year. It was being used to help us set up drip campaigns, send email campaigns, and was starting to be used as a CRM. The goal was to create a funnel to tag clients and put them into list segmentations so we could market from there!
I feel like the dashboard, side nav bar is confusing. I don't always remember what each icon takes me to. Theres generally a lot of options on the first page of the platform. I'm not fully sure of the workflows at times. I definitely needed a web developer to help me understand what functions do what. I didn't always know what actions on the backend, reflected what actions on the front end.