About Adobe Analytics
Adobe Analytics Features
- Customized Variables : Allows users to collect and analyze web and mobile app data tailored to your specific business objectives.
- Ad Hoc Analysis : Users can perform on-the-fly data analysis and exploration, enabling quick insights and in-depth examination of data.
- Cohort Analysis : Enables users to track and compare customers into groups over time, aiding in understanding their behavior patterns.
- Cross-Device Analytics : Consolidates web and app data from different devices, providing a unified view of the customer journey.
- Flow Analysis : Visualizes customer journeys, identifying user paths through apps and websites, including drop-off points.
- Advertising Analytics : Analyzes search engine ad campaign data, connecting traffic metrics to site engagement and real-time conversions within Adobe Analytics.
Adobe Analytics Ratings and Reviews
Top Reviews
- Verified UserManager
Adobe Analytics is a global tool at Citibank, it is used worlwide to measure traffic and conversions on all our websites and campaigns, including marketing and internet banking pages, as well as mobile apps. We use Adobe Analytics for several marketing and business tasks, such as to track if any drastic changes in traffic and conversions have happened on the site, how well our campaigns are doing, what are the fallout rates for our main products and transactions and for insights on why people may be having difficulties on the site. We also use analytics data in order to target customers and prospects with relevant content using Adobe Target.
- Verified User in SportsMid-Market(51-1000 emp.)
The interface is clunky and not user friendly Review collected by and hosted on G2.com.