10 Best Lead Nurturing Software Tools

Lead nurturing software can play a vital role in your lead generation efforts. Lead nurturing is the process of providing prospective customers with helpful, informational content that encourages them to act on their leads. These leads may be email subscribers, social media followers, website visitors, or other forms of communication.

In today’s scenario, lead nurturing is a daunting task for business owners across the globe. Managing leads and nurturing them into profitable customers is an art that requires a lot of time, effort, and expertise. There are a variety of options in the market today and each has its own set of features. In this guide, we’ll take a look at the best lead nurturing software in the market today, from HubSpot to Salesforce.

Best Lead Nurturing Software Tools

Look into the top lead nurturing software on the market right now to see which ones will work best for your business and help you succeed.

1. HubSpot

HubSpot is the leader in inbound marketing software for small- to medium-sized businesses. Whether you’re an established brand or a start-up, it makes the process of driving more qualified leads and sales far easier than ever before. It offers integrated solutions that provide brands with all the tools they need to increase their efficiency while helping them create content that attracts the right clients. It powers your website in gaining more traffic, more leads, more sales, and more credibility.

The HubSpot CRM

HubSpot kick-started its journey with just the CRM – customer relationship management software. The software enables companies in organising contacts, keep track of conversations, and nurture customers/buyers as per their persona and pass them as potential customers to the sales team.  However, over the years, HubSpot CRM touched new heights with its robust services. From just providing support to the marketing teams, it is not providing assistance to all customer-facing departments in the company – from marketing to sales, to customer service. The software is completely forever free for all.

Free Tools

Reporting Dashboard Company Insights Deal Tracking Pipeline Management

Hubspot Marketing Hub

HubSpot Marketing Hub offers tools designed to power your marketing campaigns and departments. It is integrated with HubSpot CRM for attracting, engaging, and nurturing quality leads and existing customers. Helps drive and increase traffic to your website by creating compelling content, eventually converting more visitors into leads, to customers. This apart, it offers the creation of content for your social media accounts, emails, blogs, and much more. You can also track key metrics and get data reports whenever you are. The Marketing Hub has three pricing options – Starter, Professional, and Enterprise.

HubSpot Pricing Details

Marketing Hub Pricing

Starter Profesional

Enterprise

Starts At

$45/Month

Billed At $540/Year

Starts At $800/Month Billed At $9,600/Year Starts At $3,200/MonthBilled At $38,400/Year

Starts At

$50/Month

Billed Monthly

Starts At

$890/Month

Billed Monthly

1,000 Marketing Contacts

2,000 Marketing Contacts 10,000 Marketing Contacts
$Extra For Additional Marketing Contacts $Extra For Additional Marketing Contacts

$Extra

For Additional Marketing Contacts

Check Website

Check Website

Check Website

 

All Paid Plans Include

 Storage For Up To 15 Million Contacts

1:1 Technical Support

 

Free Tools

Email Marketing Forms Ad Management Basic Bots Live Chat

HubSpot Sales Hub

HubSpot Sales Hub helps in closing deals by assisting sales departments and gets the job done within no time. The tools at hand are effective in understanding the customers, which is shared with the sales team to help them focus on key areas, which eventually benefits in striking the right deal with the right clients. The software keeps track of all the activities of customers, and informs your sales team about your leads, what pages they are on, and how often. It shares automatic emails with the sales team for the same and offers key information about when a lead is ready to make a purchase.

HubSpot

Sales Hub Pricing

Starter Profesional Enterprise
Starts At $45/Month Billed At $540/Year Starts At $450/Month Billed At $5,400Year

Starts At

$1,200/Month

Billed At $14,400/Year

Starts At

$50/Month

Billed Monthly

Starts At

$500/Month

Billed Monthly

2 Paid Users 5 Paid Users 10 Paid Users
$Extra For Per Additional User $Extra For Per Additional User

$Extra

For Per Additional User

Check Website Check Website Check Website

 

All Paid Plans Include

 Storage For Up To 15 Million Contacts

1:1 Technical Support

 

Free Tools

Contact Management Email Scheduling Deal Pipeline Meeting Scheduling

Live Chat

& More

 

HubSpot Service Hub

HubSpot Service Hub offers top-notch services to customer service teams that enable them to understand and identify key challenges their clients are experiencing. It allows them to resolve in a quick time, leaving your customers satisfied and happy. The Service Hub has a lot of free features to offer.

HubSpot

Service Hub Pricing

Starter

Profesional Enterprise
Starts At $45/Month Billed At $540/Year Starts At $360/Month Billed At $4,320/Year

Starts At

$1,200/Month

Billed At $14,400/Year

Starts At

$50/Month

Billed Monthly

Starts At

$400/Month

Billed Monthly

2 Paid Users

5 Paid Users 10 Paid Users
$Extra For Per Additional User $Extra For Per Additional User

$Extra

For Per Additional User

 

All Paid Plans Include

 Storage For Up To 15 Million Contacts

1:1 Technical Support

 

Free Tools

Ticketing Live Chat Shared Inbox Tickets Closed Reports

Team Email

& More

 

Users can also check out HubSpot CMS Hub & HubSpot Operations Hub:

HubSpot

CMS Hub Pricing

Starter

Profesional

Enterprise

Starts At $23/MonthBilled At $270/Year Starts At $360/Month Billed At $4,320/Year

Starts At

$1,200/Month

Billed At $14,400/Year

Starts At

$25/Month

Billed Monthly

Starts At $400/MonthBilled Monthly

1,000 Marketing Contacts

2,000 Marketing Contacts

10,000 Marketing Contacts

Extra For Additional Marketing Contacts Extra For Additional Marketing Contacts

Extra For Additional Marketing Contacts

 

All Paid Plans Include

 Storage For Up To 15 Million Contacts

1:1 Technical Support

 

 

HubSpot

Operations Hub Pricing

Starter

Profesional

Enterprise

Starts At $45/Month Billed At $540/Year Starts At $720/Month Billed At $8,640/Year

Starts At

$2,000/Month

Billed At $24,000/Year

Starts At

$50/Month

Billed Monthly

Starts At $800/MonthBilled Monthly
14- Day Free Trial

14- Day Free Trial

 

All Paid Plans Include

 Storage For Up To 15 Million Contacts

1:1 Technical Support

Free Tools

Data Sync Historical Sync Default Field Mappings Email Reply Tracking

Email Health

Reporting & More

Check Website For Bundles Package Details

In A Nutshell

  • Increase your sales with smart, sophisticated marketing.
  • Create highly personalized content.
  • Get your message noticed by the right people.
  • Get real-time data and insights on your customers.
  • Build customer lifecycle funnels that convert visitors into loyal customers.
  • Integrate HubSpot into other systems like social media and email campaigns for maximum impact.

2. Marketo

Marketo creates an adaptive and targeted approach to marketing that helps you engage your customers and prospects by automating and integrating complex and fragmented customer journeys. It has a suite of products that span real-time monitoring and management, predictive analytics, cross-channel messaging and engagement, and campaign and campaign response management. The software company develops and sells marketing automation software, marketing services, and products which include SEO and content creation. It enables businesses to bag conversions and provides additional capabilities like account profiling, database encryption, dedicated IP address, email informant, email relay, email reputation, advanced BI analytics, mobile push messaging, sales contract, sales insight, and many more.

Marketo Pricing Details

Select

Prime Ultimate Enterprise
Best For Growth Marketers Best For Progressive Marketers Best For Advanced Marketers

Best For Globally Distributed Teams

Pricing Based On Database Size

Pricing Based On Database Size Pricing Based On Database Size Pricing Based On Database Size
Contact Sales Contact Sales Contact Sales

Contact Sales

In A Nutshell

  • Improve customer acquisition and loyalty.
  • Get real-time data on your customers.
  • Increase sales conversions.
  • Build brand awareness and loyalty.
  • See the results of all your efforts online for easy tracking and monitoring.

3. Act-On

Data is the raw material of growth, but there’s no way to interpret the data without the right tools. Act-On is a complete growth marketing automation platform that allows businesses to effectively automate marketing, sales, and customer service processes to increase efficiency and improve satisfaction. The software is designed to work seamlessly with other Act-On applications for a solution that can be easily implemented without software experts. The platform provides a comprehensive view of all customer interactions, providing comprehensive visibility into your customers’ behaviors and interactions throughout the customer lifecycle from entry through renewal.

The software adapts to the needs of each individual business, which means that you can customize your campaign, track your campaign progress, and measure its results. The platform makes it possible to take care of hundreds of tasks with just a few clicks.

Act-On Pricing Details

Professional Enterprise
Starts From

2,500 Active Contacts

Starting At

$900 Per Month

Get A Quote

 

Top Features

Automated Engagement Programs Track Website, Landing Page Visitors Create Contacts Based On Behavior and Demographics Target Emails

and

Messaging

Analytics and Reporting Dashboards

 

In A Nutshell

  • Increase your marketing ROI.
  • Create, manage and measure marketing programs.
  • Outperform your competition by automating marketing tasks.
  • Automate tasks so you can focus on your business.
  • Improve the effectiveness of your strategy and reach more customers in a shorter time frame.

 4. LeadSquared

LeadSquared is a complete lead nurturing and sales enablement platform that’s fully integrated with a CRM. It’s a lot more than a CRM—it’s a marketing automation platform that integrates with your existing marketing channels for seamless integration between your sales and marketing teams. It uses Machine Learning (ML) to understand the probabilities of conversions, combining historical data with real lead behaviors. This helps the sales team focus on hot leads. LeadSquared will automate virtually every aspect of your lead nurture process, allowing you to focus on the tens of thousands of leads that are coming through your system each month. It is widely used by sectors like education, finance, insurance, banking, healthcare, real estate, automotive, travel, marketplaces, and others.

LeadSquared Pricing Details

LearSquared has not listed pricing details on its website. You can contact LeadSquared sales for further details. Please make note that the platform offers a free trial. Check the website.

Sales Execution CRM

Pricing

Field Force Automation

Pricing

Marketing Automation

Pricing

Visit Website

Visit Website

Visit Website

In A Nutshell

  • Increase your business and sales leads.
  • Reduce the effort required to convert leads.
  • Automate your marketing funnel.
  • Increase conversion rates.
  • Create a personalized customer experience with LeadSquared’s tools and features.

5. Drips

Drips is a conversational texting platform that combines humanized and automated SMS and IVR to convert more of your potential leads to calls. It makes your campaigns less complicated and more flexible, giving you the ability to send text messages to users based on their behavior and responses. Using this platform, you will be able to send more personalized SMS and make your marketing efforts more efficient! It works best for any business. The platform supports an open API and unlimited flexibility which allows integrations with CRMs, dialers, analytics, marketing automation, and call center platforms. Drips connects users with their qualified agents at their desired time to notify them about bill payments, app downloads, or for signing a document. Whatever you feel is necessary and important, it will perform that task for you. It allows the uploading and downloading of critical business data.

Drips Pricing Details

Drips has not listed pricing details on its website. You can contact Drips sales for further details.

Top Features

Code-Free

Development

2-Way

Messaging

Lead

Segmentation

Message Personalization

Engagement Tracking

 

In A Nutshell

  • Get more leads converted into sales.
  • Create personalized dialogue by applying intelligence to the content of your messages.
  • Reach out to customers when they’re most receptive, with automated drip marketing campaigns that respond in real-time based on customer actions.
  • Capitalize on every interaction with your customers, including SMS/MMS and IVR calls.

6. MailUp

MailUp is an Email Marketing platform that lets you design, send, and analyze marketing campaigns via SMS, Email, and Messaging Apps. MailUp’s goal is to help every marketer find better results & run more effective marketing campaigns by offering all the tools needed to launch powerful marketing campaigns. With the MailUp dashboard, you can select the right service for any campaign, automate it with one click, send personalized notifications based on criteria just set up, and track results from the beginning to the end so you know everything is going as planned.

With MailUp, you can set up cross-channel workflows automatically with a simple drag and drop feature, or schedule campaigns automatically on Messenger and Telegram. It also offers advanced segmentation filters that enable sending suitable content to each recipient at the right time. Users can create newsletters, high graphic landing pages, and much more.

MailUp Pricing Details

Email and Messaging Apps

Starter

Plus Premium Enterprise
Starting from

470 € / year

Starting from

1,020 € / year

Starting from

2,532 € / year

Custom

Recommended for databases up to 5,000 recipients.

Recommended for databases up to 25,000 recipients. Recommended for databases up to 100,000 recipients. Recommended for databases over 500,000 recipients.
Offers Optional Features Offers Optional Features Offers Optional Features

Offers Optional Features

Visit Website

Visit Website Visit Website

Visit Website

MailUp additionally offers SMS and MailUp Partnerships. You can visit the website for further details.

Top Features

Predictive

Marketing

Messaging

Apps

Lead

Segmentation

Message Personalization

Engagement Tracking

 

In A Nutshell

  • Create and send personalized email campaigns.
  • Seamlessly integrate with your website and app.
  • Send customized SMS messages to your customers at a low cost.
  • Turn on data tracking in the MailUp dashboard to find out which of your customers are engaging with your emails, SMSs, or social media posts.

7. Nutshell

Nutshell is a user-friendly sales automation CRM that helps sales reps win more deals, with fast onboarding, powerful reporting, and 100% free support. Nutshell helps you sell the right product to the right customer in the right place at the right time. No more spreadsheets, delays, or data-entry headaches. Your sales reps will automatically get reminders when they’re needed for every hot lead. Using this platform, reps will see an immediate lift in profits, an increase in revenue in alignment with the company’s mission. They’ll be getting more done at work without sacrificing their personal lives. The platform provides hundreds of integrations from a wide range of categories like accounting, automation, communications, email marketing, lead generation, social, web forms, website creation, and more.

Nutshell Pricing Details

Nutshell Sales

Starter

Pro
$19

Per User Per Month

(Billed Annually)

$35

Per User Per Month

(Billed Annually)

$22

Per User Per Month

(Billed Monthly)

$39

Per User Per Month

(Billed Monthly)

Nutshell Marketing

Marketing Contacts

$ Per Month

Upto 100

$5

Upto 500

$15

Upto 1000

$25
Upto 2500

$40

Upto 5000

$70
Upto 10,000

$100

Upto 15,000

$160
Upto 20,000

$240

Upto 30,000

$320
Upto 40,000

$480

Upto 50,000

$640
Upto 60,000

$800

60,000+

Contact Nutshell Sales

 

Top Features

Sales

Automation

Pipeline

Management

Reporting Contact

Management

Team

Collaboration

 

In A Nutshell

  • Get tons of visibility on new and qualified prospects.
  • Track all your deals with powerful reporting.
  • Drive more deals with powerful reporting features.
  • Use Nutshell to find new business opportunities in your target markets.

8. Social Cycle

Social Cycle is a Software-as-a-Service (SaaS) platform that provides the tools that allow you to manage your sales pipeline, manage the sales process, and automate the delivery of your campaigns. It’s all done through simple drag-and-drop software that increases productivity while saving you time, effort, and money. Your leads are funneled directly into your CRM, never going through a third party. You can take advantage of the benefits of SaaS has to offer using Social Cycle to identify the target market, monitor leads, and more, all in a single platform.

You can do lead generation on a single page, all from a landing page, and you can lead users to a company website, a mobile application, or a content marketing page, other to generate leads from the same page using different channels. It is best for solopreneurs, small businesses, and sales teams. Users can find targeting contacts, book appointments, generate targeted leads, build brand awareness, organize sales engagement workflow, and grow relationships with potential clients using this platform. In addition to this, users can integrate social selling into their existing sales campaigns, and get powerful insights into your social media outreach campaigns that deliver the best results. It is soon set to launch a mobile app for iOS and Android.

 Social Cycle Pricing Details

Social Networker

$29

Per User Per Month

Offers 30-Day Free Trial – No CC Required

 

Top Features

Social Relationship Management Lead Heat Scoring Engagement Cycles

Search

Engine

 

In A Nutshell

  • Create and deliver sales lead lists to automate sales processes.
  • Increase the effectiveness of your company’s marketing efforts.
  • Build custom sales cadences based on lead behaviors.
  • Gain authority over your data for better decision-making.
  • Receive automated email notifications and real-time tracking of social media activity.

9. Freshsales

Freshsales is a cloud-based customer relationship management (CRM) solution that brings all your sales channels together in one place, so you can connect with your customers, prospects, and partners in the right way, when it’s time for them to buy. You can also automate your sales process so that you have less work to do. Each channel in your sales funnel is ready to support sales—no more paperwork to track!

The platform offers you comprehensive tools that will help you boost the selling process. Using Freshsales, you can discover the best leads, manage multiple pipelines, boost contextual engagement, drive deals to closure, and nurture leads and current customers with ease. Freshsales is one such platform that is providing its users with a mobile app to perform and track all critical requirements and information in regard to running your business effectively. Users can receive notifications about tasks, send emails, update records, track sales deals, manage appointments, or add a quick voice note, all right from the mobile app.

Freshsales Pricing Details

Free

Growth Pro Enterprise

$0/User/Month

Billed Annually

$15/User/Month

Billed Annually

$39/User/Month

Billed Annually

$69/User/Month

Billed Annually

$0/User/Month

Billed Monthly

$18/User/Month

Billed Monthly

$47/User/Month

Billed Monthly

$83/User/Month

Billed Monthly

Top Features

Event

Tracking

Deal

Management

Advanced Reporting Mobile

CRM

Built-in Phone

& Chat

 

In A Nutshell

  • Connect people and processes with a single user experience.
  • Instantly create powerful dashboards to make real business decisions in seconds, not hours or days.
  • Create and manage your sales pipeline in one place.
  • Get complete visibility and control over the entire sales cycle.
  • Be more productive by automating repetitive tasks.
  • Increase your revenue with effective customer retention programs.

10. Salesforce

Salesforce is a global cloud computing company that develops CRM solutions. When you use Salesforce, you can track leads from initial contact to customer retention and know that all of the information collected is accurate and connected to the right account. The platform helps you in areas like marketing, sales, service and IT, commerce, and much more – all for the happiness of your customers. With Salesforce, users can manage leads, and accounts, use dashboards, and real-time reports, get advanced analytics and automate processes that can save them time from mundane tasks.

 Salesforce Pricing Details

Essentials

Professional Enterprise Unlimited

$25/User/Month

Billed Annually

$75/User/Month

Billed Annually

$150/User/Month

Billed Annually

$300/User/Month

Billed Annually

 

Top Features

Contact Management Opportunity Management Quote

Management

Einstein

Analytics

Lead

Management

 

In A Nutshell

  • Win more customers by knowing their concerns and needs.
  • Attract buyers with personalized marketing strategies.
  • Deliver a top-notch shopping experience as per your customers’ expectations.
  • Quick support to address issues on any platform.

Conclusion

Lead nurturing software has been a part of marketing for years, but many companies do not use it. According to several studies, only a few B2B marketers use lead nurturing software. This is due to the fact that most marketers believe that their current lead management system is sufficient enough to deal with the process of converting leads into customers. However, this is simply not true! In order to create a long-term, sustainable growth strategy for your business, you need to invest in a lead-nurturing software solution. Not only will this save you time and money on manual processes, but it will also give you better results over time as well. Try them today and let us know what you think!

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