10 Best Lead Nurturing Software Tools

Lead nurturing software can play a vital role in your lead generation efforts. Lead nurturing is the process of providing prospective customers with helpful, informational content that encourages them to act on their leads. These leads may be email subscribers, social media followers, website visitors, or other forms of communication.

In today’s scenario, lead nurturing is a daunting task for business owners across the globe. Managing leads and nurturing them into profitable customers is an art that requires a lot of time, effort, and expertise. There are a variety of options in the market today and each has its own set of features. In this guide, we’ll take a look at the best lead nurturing software in the market today, from HubSpot to Salesforce.

Best Lead Nurturing Software Tools

Look into the top lead nurturing software on the market right now to see which ones will work best for your business and help you succeed.

1. HubSpot

HubSpot is the leader in inbound marketing software for small- to medium-sized businesses. Whether you’re an established brand or a start-up, it makes the process of driving more qualified leads and sales far easier than ever before. It offers integrated solutions that provide brands with all the tools they need to increase their efficiency while helping them create content that attracts the right clients. It powers your website in gaining more traffic, more leads, more sales, and more credibility.

The HubSpot CRM

HubSpot kick-started its journey with just the CRM – customer relationship management software. The software enables companies in organising contacts, keep track of conversations, and nurture customers/buyers as per their persona and pass them as potential customers to the sales team.  However, over the years, HubSpot CRM touched new heights with its robust services. From just providing support to the marketing teams, it is not providing assistance to all customer-facing departments in the company – from marketing to sales, to customer service. The software is completely forever free for all.

Hubspot Marketing Hub

HubSpot Marketing Hub offers tools designed to power your marketing campaigns and departments. It is integrated with HubSpot CRM for attracting, engaging, and nurturing quality leads and existing customers. Helps drive and increase traffic to your website by creating compelling content, eventually converting more visitors into leads, to customers. This apart, it offers the creation of content for your social media accounts, emails, blogs, and much more. You can also track key metrics and get data reports whenever you are. The Marketing Hub has three pricing options – Starter, Professional, and Enterprise.

HubSpot Pricing Details

 

HubSpot Sales Hub

HubSpot Sales Hub helps in closing deals by assisting sales departments and gets the job done within no time. The tools at hand are effective in understanding the customers, which is shared with the sales team to help them focus on key areas, which eventually benefits in striking the right deal with the right clients. The software keeps track of all the activities of customers, and informs your sales team about your leads, what pages they are on, and how often. It shares automatic emails with the sales team for the same and offers key information about when a lead is ready to make a purchase.

 

HubSpot Service Hub

HubSpot Service Hub offers top-notch services to customer service teams that enable them to understand and identify key challenges their clients are experiencing. It allows them to resolve in a quick time, leaving your customers satisfied and happy. The Service Hub has a lot of free features to offer.

 

Users can also check out HubSpot CMS Hub & HubSpot Operations Hub:

 

 

 

Check Website For Bundles Package Details

In A Nutshell

• Increase your sales with smart, sophisticated marketing.
• Create highly personalized content.
• Get your message noticed by the right people.
• Get real-time data and insights on your customers.
• Build customer lifecycle funnels that convert visitors into loyal customers.
• Integrate HubSpot into other systems like social media and email campaigns for maximum impact.

2. Marketo

Marketo creates an adaptive and targeted approach to marketing that helps you engage your customers and prospects by automating and integrating complex and fragmented customer journeys. It has a suite of products that span real-time monitoring and management, predictive analytics, cross-channel messaging and engagement, and campaign and campaign response management. The software company develops and sells marketing automation software, marketing services, and products which include SEO and content creation. It enables businesses to bag conversions and provides additional capabilities like account profiling, database encryption, dedicated IP address, email informant, email relay, email reputation, advanced BI analytics, mobile push messaging, sales contract, sales insight, and many more.

Marketo Pricing Details

In A Nutshell

• Improve customer acquisition and loyalty.
• Get real-time data on your customers.
• Increase sales conversions.
• Build brand awareness and loyalty.
• See the results of all your efforts online for easy tracking and monitoring.

3. Act-On

Data is the raw material of growth, but there’s no way to interpret the data without the right tools. Act-On is a complete growth marketing automation platform that allows businesses to effectively automate marketing, sales, and customer service processes to increase efficiency and improve satisfaction. The software is designed to work seamlessly with other Act-On applications for a solution that can be easily implemented without software experts. The platform provides a comprehensive view of all customer interactions, providing comprehensive visibility into your customers’ behaviors and interactions throughout the customer lifecycle from entry through renewal.

The software adapts to the needs of each individual business, which means that you can customize your campaign, track your campaign progress, and measure its results. The platform makes it possible to take care of hundreds of tasks with just a few clicks.

Act-On Pricing Details

 

In A Nutshell

• Increase your marketing ROI.
• Create, manage and measure marketing programs.
• Outperform your competition by automating marketing tasks.
• Automate tasks so you can focus on your business.
• Improve the effectiveness of your strategy and reach more customers in a shorter time frame.

 4. LeadSquared

LeadSquared is a complete lead nurturing and sales enablement platform that’s fully integrated with a CRM. It’s a lot more than a CRM—it’s a marketing automation platform that integrates with your existing marketing channels for seamless integration between your sales and marketing teams. It uses Machine Learning (ML) to understand the probabilities of conversions, combining historical data with real lead behaviors. This helps the sales team focus on hot leads. LeadSquared will automate virtually every aspect of your lead nurture process, allowing you to focus on the tens of thousands of leads that are coming through your system each month. It is widely used by sectors like education, finance, insurance, banking, healthcare, real estate, automotive, travel, marketplaces, and others.

LeadSquared Pricing Details

LearSquared has not listed pricing details on its website. You can contact LeadSquared sales for further details. Please make note that the platform offers a free trial. Check the website.

In A Nutshell

• Increase your business and sales leads.
• Reduce the effort required to convert leads.
• Automate your marketing funnel.
• Increase conversion rates.
• Create a personalized customer experience with LeadSquared’s tools and features.

5. Drips

Drips is a conversational texting platform that combines humanized and automated SMS and IVR to convert more of your potential leads to calls. It makes your campaigns less complicated and more flexible, giving you the ability to send text messages to users based on their behavior and responses. Using this platform, you will be able to send more personalized SMS and make your marketing efforts more efficient! It works best for any business. The platform supports an open API and unlimited flexibility which allows integrations with CRMs, dialers, analytics, marketing automation, and call center platforms. Drips connects users with their qualified agents at their desired time to notify them about bill payments, app downloads, or for signing a document. Whatever you feel is necessary and important, it will perform that task for you. It allows the uploading and downloading of critical business data.

Drips Pricing Details

Drips has not listed pricing details on its website. You can contact Drips sales for further details.

In A Nutshell

• Get more leads converted into sales.
• Create personalized dialogue by applying intelligence to the content of your messages.
• Reach out to customers when they’re most receptive, with automated drip marketing campaigns that respond in real-time based on customer actions.
• Capitalize on every interaction with your customers, including SMS/MMS and IVR calls.

6. MailUp

MailUp is an Email Marketing platform that lets you design, send, and analyze marketing campaigns via SMS, Email, and Messaging Apps. MailUp’s goal is to help every marketer find better results & run more effective marketing campaigns by offering all the tools needed to launch powerful marketing campaigns. With the MailUp dashboard, you can select the right service for any campaign, automate it with one click, send personalized notifications based on criteria just set up, and track results from the beginning to the end so you know everything is going as planned.

With MailUp, you can set up cross-channel workflows automatically with a simple drag and drop feature, or schedule campaigns automatically on Messenger and Telegram. It also offers advanced segmentation filters that enable sending suitable content to each recipient at the right time. Users can create newsletters, high graphic landing pages, and much more.

MailUp Pricing Details

Email and Messaging Apps

MailUp additionally offers SMS and MailUp Partnerships. You can visit the website for further details.

In A Nutshell

• Create and send personalized email campaigns.
• Seamlessly integrate with your website and app.
• Send customized SMS messages to your customers at a low cost.
• Turn on data tracking in the MailUp dashboard to find out which of your customers are engaging with your emails, SMSs, or social media posts.

7. Nutshell

Nutshell is a user-friendly sales automation CRM that helps sales reps win more deals, with fast onboarding, powerful reporting, and 100% free support. Nutshell helps you sell the right product to the right customer in the right place at the right time. No more spreadsheets, delays, or data-entry headaches. Your sales reps will automatically get reminders when they’re needed for every hot lead. Using this platform, reps will see an immediate lift in profits, an increase in revenue in alignment with the company’s mission. They’ll be getting more done at work without sacrificing their personal lives. The platform provides hundreds of integrations from a wide range of categories like accounting, automation, communications, email marketing, lead generation, social, web forms, website creation, and more.

Nutshell Pricing Details

Nutshell Sales

Nutshell Marketing

 

In A Nutshell

• Get tons of visibility on new and qualified prospects.
• Track all your deals with powerful reporting.
• Drive more deals with powerful reporting features.
• Use Nutshell to find new business opportunities in your target markets.

8. Social Cycle

Social Cycle is a Software-as-a-Service (SaaS) platform that provides the tools that allow you to manage your sales pipeline, manage the sales process, and automate the delivery of your campaigns. It’s all done through simple drag-and-drop software that increases productivity while saving you time, effort, and money. Your leads are funneled directly into your CRM, never going through a third party. You can take advantage of the benefits of SaaS has to offer using Social Cycle to identify the target market, monitor leads, and more, all in a single platform.

You can do lead generation on a single page, all from a landing page, and you can lead users to a company website, a mobile application, or a content marketing page, other to generate leads from the same page using different channels. It is best for solopreneurs, small businesses, and sales teams. Users can find targeting contacts, book appointments, generate targeted leads, build brand awareness, organize sales engagement workflow, and grow relationships with potential clients using this platform. In addition to this, users can integrate social selling into their existing sales campaigns, and get powerful insights into your social media outreach campaigns that deliver the best results. It is soon set to launch a mobile app for iOS and Android.

 Social Cycle Pricing Details

 

In A Nutshell

• Create and deliver sales lead lists to automate sales processes.
• Increase the effectiveness of your company’s marketing efforts.
• Build custom sales cadences based on lead behaviors.
• Gain authority over your data for better decision-making.
• Receive automated email notifications and real-time tracking of social media activity.

9. Freshsales

Freshsales is a cloud-based customer relationship management (CRM) solution that brings all your sales channels together in one place, so you can connect with your customers, prospects, and partners in the right way, when it’s time for them to buy. You can also automate your sales process so that you have less work to do. Each channel in your sales funnel is ready to support sales—no more paperwork to track!

The platform offers you comprehensive tools that will help you boost the selling process. Using Freshsales, you can discover the best leads, manage multiple pipelines, boost contextual engagement, drive deals to closure, and nurture leads and current customers with ease. Freshsales is one such platform that is providing its users with a mobile app to perform and track all critical requirements and information in regard to running your business effectively. Users can receive notifications about tasks, send emails, update records, track sales deals, manage appointments, or add a quick voice note, all right from the mobile app.

Freshsales Pricing Details

In A Nutshell

• Connect people and processes with a single user experience.
• Instantly create powerful dashboards to make real business decisions in seconds, not hours or days.
• Create and manage your sales pipeline in one place.
• Get complete visibility and control over the entire sales cycle.
• Be more productive by automating repetitive tasks.
• Increase your revenue with effective customer retention programs.

10. Salesforce

Salesforce is a global cloud computing company that develops CRM solutions. When you use Salesforce, you can track leads from initial contact to customer retention and know that all of the information collected is accurate and connected to the right account. The platform helps you in areas like marketing, sales, service and IT, commerce, and much more – all for the happiness of your customers. With Salesforce, users can manage leads, and accounts, use dashboards, and real-time reports, get advanced analytics and automate processes that can save them time from mundane tasks.

 Salesforce Pricing Details

 

In A Nutshell

• Win more customers by knowing their concerns and needs.
• Attract buyers with personalized marketing strategies.
• Deliver a top-notch shopping experience as per your customers’ expectations.
• Quick support to address issues on any platform.

Conclusion

Lead nurturing software has been a part of marketing for years, but many companies do not use it. According to several studies, only a few B2B marketers use lead nurturing software. This is due to the fact that most marketers believe that their current lead management system is sufficient enough to deal with the process of converting leads into customers. However, this is simply not true! In order to create a long-term, sustainable growth strategy for your business, you need to invest in a lead-nurturing software solution. Not only will this save you time and money on manual processes, but it will also give you better results over time as well. Try them today and let us know what you think!