ActiveCampaign vs. HubSpot: A Feature-by-Feature Comparison

Are you looking for an effective way to stay ahead of the competition? Do you want to know which marketing automation tool is right for your business? If so, then it's time to compare ActiveCampaign vs. HubSpot. This feature-by-feature comparison will provide a comprehensive overview of both platforms and help you make an informed decision.

We'll be discussing key features such as automation, contact management, lead management, and customer segmentation so that you can gain a better understanding of exactly what each platform has to offer. With this knowledge in hand, you'll be able to confidently choose the right marketing automation platform for your business needs. So let’s jump in and take a closer look at ActiveCampaign vs. HubSpot!

ActiveCampaign vs. HubSpot: A Feature-by-Feature Comparison

Are you looking for a way to manage your marketing campaigns and customer relations? You may have heard of ActiveCampaign and HubSpot, two of the most popular customer relationship management (CRM) tools available. In this article, we’ll compare ActiveCampaign and HubSpot in a feature-by-feature comparison to help you determine which one is best for your needs.

When it comes to features, ActiveCampaign offers a wide range of options. It includes basic features such as contact management, email marketing, automation, and reporting. It also has more advanced features such as marketing automation, advanced segmentation, and a powerful API. Additionally, ActiveCampaign offers integration with several other third-party tools, such as Salesforce and Zapier.

HubSpot also offers a wide range of features, including contact management, email marketing, automation, and reporting. However, HubSpot focuses more on marketing automation and offers advanced features such as lead scoring, lead nurturing, and predictive lead scoring. Additionally, HubSpot has a range of integrations with other tools, including CRM and social media marketing tools. Both ActiveCampaign and HubSpot allow you to try them free, as well as offer premium plans with more features. In the end, the right tool for you will depend on your needs and budget.

ActiveCampaign vs. HubSpot: A Quick Overview

Don’t settle for the second best – get a quick overview of the top two solutions and make an informed decision today! ActiveCampaign vs. HubSpot offer powerful automation features that can help you stay organized, save time, and achieve your goals. Both platforms have their benefits and limitations when it comes to automating processes such as email campaigns, customer segmentation, digital marketing, lead scoring, social media management, reporting capabilities, and more. Let’s take a closer look at how these two leaders in automation stack up against each other.

  • Automation Benefits: When it comes to automation tools offered by ActiveCampaign and HubSpot both provide excellent services with helpful features like custom workflows and seamless integrations. With ActiveCampaign's platform users are able to create automated emails from scratch or use existing templates while Hubspot provides drag-and-drop options for creating personalized messages quickly. Additionally, both platforms allow users to easily track key performance metrics such as open rate or click-through rate which is essential for optimizing future campaigns.
  • Automation Limitations: Although both platforms have great user experience design they may not be suitable for everyone's needs since some might require more advanced capabilities like sophisticated A/B testing or deep analytics tracking. On the other hand, one major limitation of using either service is pricing depending on the size of your organization opting for enterprise plans may become too expensive over time.

As we’ve seen there are many similarities between ActiveCampaign vs HubSpot but also differences when it comes to certain aspects such as  Automation Trends, Automation Tips, and Automation Strategies. Consider carefully what kind of features matter most to you before making a commitment so that you can find the right fit for your business.

Marketing Automation

Automation is the name of the game, and both ActiveCampaign and HubSpot deliver in this domain. Both offer content curation, search optimization tools, automation scripts, triggers for automated actions, and multi-channel messaging. However, when it comes to which platform offers more features in terms of marketing automationthe answer is not so clear cut.

ActiveCampaign boasts an impressive suite of automation tools that create personalized customer experiences with email sequences and sophisticated segmentation options. The platform also allows you to trigger automated workflows based on user behavior or other signals from your customers. Additionally, users can leverage A/B testing to optimize their campaigns.

HubSpot has its own unique set of automation capabilities as well. It provides a powerful drag-and-drop workflow builder that helps users build out complex journeys quickly and easily. Plus, users have access to intuitive analytics dashboards that provide insights into how their campaigns are performing over time. With HubSpot's built-in CRM system, marketers can track customer interactions across all channels in one place for better visibility into customer engagement levels throughout their journey.

Feature ActiveCampaign HubSpot
Content Curation Yes Yes
Search Optimization Yes Yes
Automation Scripts Yes Yes
Automation Triggers Yes Yes
Multi-Channel Messaging Yes Yes

Email Design and Personalization

You can elevate your email marketing efforts with personalized designs and content that will help you stand out from the competition. When comparing ActiveCampaign vs. HubSpot for their features related to email design and personalization, there are some key differences between the two platforms. With both services offering built-in template design tools, image editing capabilities as well as options for setting up automated email campaigns; here's a feature-by-feature comparison of how they stack up against each other:

  • ActiveCampaign offers a Drag-and-Drop editor that allows users to easily create custom emails without needing any coding knowledge or experience. The user-friendly interface also enables them to quickly add images and links, and change font sizes, colors, and styles. Users can also set up specific automation rules such as when an email should be sent based on customer behaviour or activity.
  • HubSpot’s Email Designer includes all of the same basic features found in ActiveCampaign along with additional ones like the ability to preview HTML code before sending out an email campaign. It even has its own library of prebuilt templates so users don’t have to start from scratch if they need something quick and easy. Additionally, customers get access to extensive analytics reports that allow them to track engagement metrics over time.

Overall, both services offer great options for creating unique emails that can catch attention while still remaining professional-looking. For those who want more control over customization, then ActiveCampaign may be the better choice due to its drag-and-drop functionality whereas HubSpot is ideal for businesses just starting out since it comes with plenty of premade templates and comprehensive analytics reporting tools.

Here are 5 simple tips for getting started with either platform:

1) Start by choosing a template that matches your brand guidelines

2) Add relevant imagery and graphics within the message body

3) Personalize messages using dynamic fields where possible

4) Take advantage of A/B testing functions available through both platforms

5) Monitor results closely so adjustments can be made accordingly

Contact Management

Managing your contacts effectively is key to running successful campaigns, and both ActiveCampaign and HubSpot offer powerful tools to help you keep track of your customers. ActiveCampaign provides a comprehensive Contact Profiles feature that allows users to store contact information in one place, including detailed notes about each customer’s interactions with the company. In addition, they provide an easy-to-use automation builder for setting up Automation Rules, allowing users to send automated emails based on certain triggers or behaviors.

On the other hand, HubSpot takes things one step further by providing its own unique set of features such as Lead Scoring which helps assign values to leads depending on how likely they are to convert into customers. They also have a Data Analysis tool for tracking user engagement across multiple channels so you can understand what works best for different demographics. Additionally, it offers access to templates for creating beautiful automated emails.

Overall, both platforms provide great options when it comes to managing contacts and designing automated emails. However, if you’re looking for something more robust and tailored specifically towards marketing efforts, then Hubspot could be the better choice due to its advanced analytics capabilities and built-in lead scoring system.

Lead Management

Lead management is like steering a ship – you need to make sure all of your contacts are in the right place and headed in the right direction. Lead Nurturing, Lead Segmentation, Lead Scoring, and Lead Qualification are some of the key features that help ensure successful lead management. Both ActiveCampaign and HubSpot offer reliable solutions for managing leads, but each platform offers different capabilities when it comes to lead generation.

ActiveCampaign’s lead scoring feature allows users to assign values to various contact fields, such as company size or job title, which can then be used to identify high-value leads. In addition, its automated segmentation tools can create dynamic lists based on criteria such as location or industry. Finally, its Lead Flows tool enables businesses to capture more leads from their website with customizable forms and popups.

HubSpot’s lead management solution enables users to track prospects across multiple channels and devices so they can gain deep insights into how customers interact with their brand before making a purchase decision. It also includes powerful automation capabilities designed to nurture leads through the sales funnel by delivering personalized content at every stage of the customer journey. Furthermore, its advanced reporting tools provide insight into which sources generate the most qualified leads so companies can focus their resources accordingly.

Advanced Reporting and Analytics

Gaining a better understanding of how your leads interact with your product or service is essential for successful lead management, and both ActiveCampaign and HubSpot offer advanced reporting and analytics tools to help you do just that. ActiveCampaign, in particular, offers powerful data visualization capabilities including custom-built segmentation views that can be quickly filtered to produce actionable customer profiles. Its automated reporting system allows users to monitor their campaigns in real time while its optimization suite helps them identify the best ways to improve results. Additionally, ActiveCampaign compared to its alternatives provides access to an extensive range of analytics tools such as multivariate testing, A/B testing, heat maps, and conversion funnels.

Meanwhile, HubSpot‘s offering centers around helping marketers track marketing performance within one unified platform using metrics like ROI and CAC (cost per acquisition). It makes use of automated reports on key performance indicators (KPIs) which are sent directly to stakeholders so they can make informed decisions faster. In addition to this, it also has comprehensive dashboards that provide up-to-date insights into user behavior across multiple channels. Finally, it comes with features like campaign comparison charts which allow users to compare different campaigns side by side for further analysis.

In conclusion, both ActiveCampaign and HubSpot provide robust solutions for managing leads through advanced reporting and analytics tools tailored specifically toward businesses looking for improved insight into their customers' behaviors. From visualizing data points to automating routine tasks such as report generation; these two platforms have everything needed for efficient lead management:

  1. Data Visualization
  2. Automated Reporting
  3. Campaign Optimization
  4. Customer Profiles
  5. Analytics Tools


With both ActiveCampaign and HubSpot, you can easily connect with various third-party services to streamline your lead management process. Both platforms offer API connections for advanced integrations and allow users to build automation workflows. ActiveCampaign boasts over 150 native app integrations that make it easy to sync data between different applications without having to manually enter information into multiple places. In addition, you can also use their Zapier integration to create custom workflows with other popular apps.

On the other hand, HubSpot provides access to a wider range of third-party apps through its marketplace as well as the ability to integrate directly via API or webhooks. Its App Marketplace offers more than 400+ partner solutions so you have plenty of options when it comes to integrating additional features and tools into your workflow. Additionally, they provide an open API which makes it possible for developers to extend the functionality of HubSpot even further by connecting with external systems.

Overall, both ActiveCampaign and HubSpot provide powerful integrations that will help you save time and simplify data syncing across all your business systems. Whether you're looking for basic support from existing partners or want something more robust like an open API connection there is something available for everyone on either platform.

Customer Support

When it comes to customer support, ActiveCampaign and HubSpot both offer great options so you can get help quickly when needed. ActiveCampaign offers live chat, support tickets, documentation, onboarding assistance, and a knowledge base. HubSpot also provides live chat, as well as phone support. Both services have an extensive library of online resources for customers who need quick answers or would like to learn more about their platforms.

Both companies provide great customer service but in different ways. ActiveCampaign has dedicated specialists who are available 24/7 via live chat and will answer any questions you may have regarding the setup or use of the software. They also offer email-based support with responses within one business day. On the other hand, HubSpot’s customer service team is accessible by phone along with live chat support. However, they do have a comprehensive Knowledge Base full of helpful articles on topics ranging from best practices to troubleshooting guides that users can access at any time.

Customer Support ActiveCampaign Hubspot
Live Chat Available Available
Support Tickets Yes No
Documentation Yes Yes
Onboarding Assistance Yes No
Knowledge Base Yes Yes

Automated Workflows

You can take your customer service to the next level with automated workflows – over 80% of companies report that they have seen a boost in efficiency after implementing them. Both ActiveCampaign and HubSpot offer powerful tools for workflow automation, but which one should you choose? In this section, we will be comparing their features side-by-side to see how each platform stacks up when it comes to automated workflows.

  • Data Segmentation: The first feature to consider is data segmentation both platforms allow users to segment their customers based on different criteria such as location, purchase history, or preferences. However, ActiveCampaign's data segmentation capabilities are more advanced than those of HubSpot; ActiveCampaign allows users to create complex segments using combinations of various filters while HubSpot only supports simple filtering methods.
  • Automation Strategies: When it comes to creating automation strategies, both platforms come with an intuitive user interface and provide templates that make it easy for users to set up automation quickly. Additionally, both support multiple triggers including page visits and form submissions so you can tailor your automations according to specific customer behaviors.

However, there are some differences between the two: ActiveCampaign provides prebuilt automation templates specifically tailored towards e-commerce businesses while HubSpot does not have any dedicated e-commerce templates yet. On top of that, ActiveCampaign also offers drag-and-drop visual editors so you can easily create custom workflows without having any prior coding knowledge.

Overall, both platforms offer great solutions for workflow automation, however, if you are looking for customization options and advanced features then ActiveCampaign might be the better choice for you due to its superior segmentation capabilities and versatile automation tools. With these benefits combined with its other offerings like email marketing campaigns and sales pipeline tracking, it is no wonder why many businesses rely on ActiveCampaign as their go-to automation solution!

Journeys and Campaigns

Take your customer engagement to the next level with journeys and campaigns – ActiveCampaign and HubSpot make it easy to create automated workflows that can help you get more out of every interaction! Both platforms offer powerful tools for developing analytics strategies, optimizing campaigns, automating processes, and implementing effective engagement tactics. With these solutions in place, you can ensure a consistent lead nurturing experience that is tailored to each individual’s needs.

ActiveCampaign offers a range of options for creating customized journeys or campaigns. You can set up automated sequences of emails, SMS messages, web forms, surveys, push notifications, checklists, polls, and more. The platform also provides detailed analytics on how users are engaging with your content so you know what's working and where you need to improve.

Meanwhile, HubSpot like its various alternatives, has its own suite of automation features designed to streamline marketing efforts. Its Campaign Builder tool allows businesses to quickly build complex email nurture flows from scratch or drag-and-drop templates into their existing workflow. It also offers customizable triggers based on user activity which helps deliver timely messaging that drives conversions. Additionally, advanced segmentation capabilities allow marketers to craft highly targeted campaigns for specific audiences.

No matter which solution you choose ActiveCampaign or Hubspot utilizing journeys and campaigns will enable you to effectively engage customers throughout their journey while providing valuable insights about campaign optimization, automation strategies, engagement tactics, and lead nurturing. So why wait? Get started today!

Customer Segmentation

Segmenting your customers into specific groups allows you to tailor your marketing strategies and create more effective campaigns. According to research, segmented emails generate 58% of all email revenue! Both ActiveCampaign and HubSpot offer powerful customer segmentation tools that can help you target potential audiences with ease.

ActiveCampaign offers a range of segmentation strategies such as demographic profiling, audience analysis, and targeting tactics. It also provides insights about customer behavior so that marketers can easily identify their ideal customers. With its advanced automation features, users can create personalized experiences for each individual visitor by using dynamic content and product recommendations based on past purchases or browsing history.

HubSpot’s segmentation capabilities are equally impressive. It includes several campaign optimization options like A/B testing and multi-variant testing, allowing marketers to track different segments’ performance in real time. Additionally, it has comprehensive analytics tools that provide actionable insights into customer preferences and engagement levels – enabling businesses to make informed decisions when it comes to optimizing their campaigns.

Mobile App

With customer segmentation, you can tailor your marketing campaigns and reach the right people with ease – taking your business to new heights! When comparing ActiveCampaign vs HubSpot in terms of mobile app features, it is important to consider design, user experience (UX), push notifications, mobile SEO, and cross-platform support. In this section, we will analyze each feature for both platforms.

When looking at app design, both ActiveCampaign and HubSpot offer intuitive designs that are easy to navigate. Both have a simple setup process where customers can quickly create their own branded apps. Additionally, they provide customization options such as color scheme selection and logo placement so users can make an app that reflects their brand’s identity.

In terms of user experience, both companies allow users to customize what content or information appears on their app's home screen. This helps streamline navigation for customers and increases engagement with the app. Furthermore, both platforms provide analytics tools that track user behavior within the app which provides valuable insight into how customers interact with the content presented in the app.

Lastly, when considering push notifications, mobile SEO, and cross-platform support, both ActiveCampaign and HubSpot offer robust solutions. Push notifications help keep users engaged by providing real-time updates about new products or promotions while mobile SEO helps ensure visibility on search engines like Google or Bing regardless of device type used. Finally, cross-platform support ensures that all users can access the same version of the application no matter if they are using an Android or iOS device.

Feature Active Campaign Hubspot
App Design Intuitive design

Simple setup process

Customization options available

Intuitive design

Simple setup process

Customization options available

User Experience Content customization

Analytics tools available

Content customization

Analytics tools available

Push Notifications Robust solution available Robust solution available
Mobile SEO Robust solution available Robust solution available
Cross Platform Support Support for Android/iOS devices Support for Android/iOS devices

Social Media Integration

If you’re looking for the best way to integrate your business with social media, ActiveCampaign and HubSpot have both got you covered! Both platforms provide Social Media Strategy capabilities that enable users to create compelling content easily. Additionally, they offer various Engagement Strategies such as creating polls and surveys in order to foster meaningful conversations between customers and brands on social media.

The table below highlights some of the features offered by each platform:

Feature ActiveCampaign HubSpot
Social Listening Basic Advanced
Profile Management Yes Yes
Content Curation Limited Robust
Post Scheduling Advanced Basic
Automation Workflows No Yes

ActiveCampaign provides basic tools for Social Listening but it is limited compared to HubSpot’s more advanced options. On the other hand, ActiveCampaign offers Advanced Post Scheduling which allows users to schedule posts at any time while HubSpot’s post scheduling is only basic. With regard to Content Curation, ActiveCampaign has a limited range of options while HubSpot's suite is robust. Lastly, when it comes to automation workflows, ActiveCampaign does not offer this feature whereas HubSpot does.

Overall, both platforms come with distinct advantages and disadvantages when it comes to integrating businesses with social media. Ultimately, choosing one over the other depends solely on individual needs and preferences.

A/B Testing

You can find out which strategies work best for your business by testing different versions of your content on social media with A/B testing. Picture yourself standing in front of a fork in the road, each path leading to a unique outcome – just like an A/B test! ActiveCampaign and HubSpot both offer powerful testing strategies that allow users to easily create and implement split tests. These features enable users to experiment with different tactics while keeping track of user experience and results analysis.

When it comes to A/B testing, ActiveCampaign offers two types of experiments: landing page variations and email subject line variations. The platform also provides detailed reports about the performance of each variation so you can identify what works best for your target audience. On the other hand, HubSpot’s A/B Testing tool helps you compare different web pages side-by-side to see which one performs better in terms of conversions. It also allows you to set up multiple variants for experimentation and measure their effectiveness with built-in analytics tools.

Both ActiveCampaign and HubSpot have advanced capabilities when it comes to split testing, allowing businesses to make informed decisions based on data rather than guesswork or intuition. With these features at your disposal, you’ll be able to optimize every aspect of your campaigns from start to finish whether they’re emails, webpages, or anything else ensuring that no opportunity is wasted and that all efforts are maximized for maximum performance.

List Management

Managing your lists is a great way to track who you’re targeting with your campaigns, and both ActiveCampaign and HubSpot make it easy. With features like Data Quality, Contact Scoring, Automation Rules, Email Scheduling, and List Segmentation they help ensure that the data being stored in their systems are up-to-date.

Using these list management tools can save time by automating tasks such as email scheduling and contact scoring. ActiveCampaign gives users access to advanced automation rules which will allow them to automate manual processes. This feature allows for greater accuracy when creating segmented lists based on different criteria including customer behavior or demographic information. Additionally, HubSpot offers powerful list segmentation tools that enable marketers to tailor messages according to target audiences’ needs and interests.

The ability to quickly create targeted lists with detailed information helps businesses reach out effectively while simultaneously maintaining high standards of data quality and accuracy. Both ActiveCampaign and HubSpot offer excellent solutions for managing subscriber lists but each has unique advantages depending on user preferences. By taking advantage of all of their features, users can maximize their potential for success in any marketing campaign they undertake!

Landing Pages

Creating effective landing pages is key to a successful marketing campaign, and both ActiveCampaign and HubSpot offer the tools you need to get the job done. When it comes to creating engaging content for your page, each platform provides options for personalization that let you tailor your message. Additionally, they provide tools that allow you to optimize your landing page’s performance by testing different elements such as images and text.

ActiveCampaign offers powerful automation features that make building custom forms easy. From generating lead capture forms to using email triggers based on visitor behavior or other criteria, these automation tools can help you make sure visitors see the right content at the right time. In addition, their drag-and-drop editor makes designing attractive landing pages effortless.

HubSpot also offers various automated features which include A/B tests and split URL tests as part of its Landing Page Optimization suite. Lead generation capabilities are available through dedicated CTA buttons (call-to-action) that integrate with any form created in their Content Strategy toolkit. With this feature set, marketers have access to comprehensive Email List Building solutions designed to maximize conversion rates from every page visit.

Feature ActiveCampaign HubSpot
Automation Yes Yes
Drag & Drop Yes Yes
Forms Yes No
Testing Limited Comprehensive
Lead Capture Manual Automatic

Forms and Pop-Ups

Forms and pop-ups are essential components of a successful marketing campaign, and with the tools offered by ActiveCampaign and HubSpot, you can easily create engaging forms that capture leads. Both platforms offer intuitive drag-and-drop form builders so you can customize fields for maximum user experience. With ActiveCampaign, you have access to unlimited custom fields, while HubSpot offers up to 25 fields per form. When it comes to automating responses, ActiveCampaign also has an edge as it provides more options such as automated emails or SMS messages when someone fills out your form.

When it comes to lead scoring based on consumer behavior, both solutions provide powerful segmentation rules that allow you to assign scores automatically each time one of your contacts interacts with a form or email. However, only Hubspot provides integrated social media data into its lead scoring process by allowing you to track interactions from Facebook or LinkedIn profiles in addition to website activity. This allows marketers to develop smarter strategies using sophisticated insights about their customers' preferences.

Finally, both products make sure all your collected data is secure through encryption protocols like SSL & TLS which guarantee the safety of customer information at all times – making them invaluable assets for any online business looking to take advantage of modern digital technologies. User Experience, Social Media Strategy, Automated Responses, Lead Scoring, and Segmentation Rules​ are key features when comparing Active Campaign vs. Hubspot’s forms and pop-up capabilities – enabling entrepreneurs everywhere to craft efficient campaigns that will maximize sales success.

Subscriber Activity Tracking

By tracking subscriber activity with ActiveCampaign and HubSpot, you can stay on top of customer preferences and make informed decisions about your marketing campaigns. Both platforms offer features that allow users to view detailed analytics of subscriber retention, such as open and click rates, list optimization metrics, segmentation performance, automation strategies employed, and more. This data provides valuable insights into the user experience so marketers can assess campaign effectiveness and optimize future efforts accordingly.

ActiveCampaign offers an intuitive dashboard that allows for quick retrieval of key stats from any given period or date range. It also provides a comprehensive overview of each email sent in terms of delivery rate, opens, clicks, unsubscribe rate, etc., allowing for easy comparison between different campaigns. Additionally, it gives the ability to track individual subscribers' behavior across multiple lists using its 'Subscriber Activity Report' feature.

HubSpot also has a powerful set of tools for monitoring subscriber activity including web page visits by contact segments, most popular emails sent over time, and much more. Its platform-wide visibility makes comparisons between different types of contacts easier than ever before – be it demographic information like age & gender or engagement level based on specific activities like website visits or downloads. With these features combined, HubSpot enables marketers to gain invaluable insights into their customer base and create highly targeted campaigns that are tailored to each audience’s interests for maximum impact.

Email Deliverability

To ensure your emails reach their intended recipients, understanding email deliverability is key – and with ActiveCampaign and HubSpot, you can stay on top of it without breaking a sweat. Both platforms offer features to help users measure how effectively they are delivering emails to customers' inboxes. Delivery Speed is essential in order for businesses to respond quickly to customers' emails. ActiveCampaign has an average delivery speed of two minutes or less while HubSpot delivers emails within five seconds. Additionally, both provide Spam Filtering that blocks malicious content before it reaches the user’s inbox.

Both platforms allow users to schedule when their emails will be delivered as well as preview them before sending them out. With ActiveCampaign, you’ll have access to Email Scheduling, allowing you to plan ahead and send messages at specific times that suit best for your subscribers’ needs. Hubspot also offers this feature but additionally includes Inbox Previews. This gives users the ability to see how their drafted message will look on different devices; desktop, tablet, or mobile view so there won’t be any surprises when people open up the message!

Lastly, if needed, each platform enables its users with easy-to-use Email Testing. This allows marketers to test various aspects such as subject lines and formats in order to determine what works best for their target audience across all channels.

Overall, both ActiveCampaign and HubSpot provide powerful tools for managing email deliverability with the goal of optimizing customer engagement rates and improving conversion rates. Whether measuring delivery speeds or testing subject lines, these tools make it easier than ever for businesses to track each step of their campaigns in real time.

Pricing and Plans

No matter your budget, you can find the perfect email deliverability plan for you with ActiveCampaign and HubSpot – with options that are out of this world! Both services offer different types of subscription fees, tiered plans, payment options, special offers, and discounts. Let’s take a closer look at what each one has to offer so that you can make an informed decision on which platform best meets your needs.

When it comes to pricing structure, both ActiveCampaign and HubSpot provide flexible subscription models designed to meet your individual business requirements. When it comes to ActiveCampaign's pricing, it provides three monthly subscription tiers Plus ($49/month), Professional ($149/month), and Enterprise(Customizable).  These packages include specific features such as contact segmentation; automation capabilities; custom branding; automated tagging; content tracking; web forms; in-depth analytics reports and more. They also have discounted annual subscriptions available if you prefer to pay upfront. In addition, they often run promotional campaigns offering additional savings.

HubSpot's pricing model is slightly different in that there are three levels: Free (limited features); Starter ($18/month); and Professional ($800/month). All packages come with a variety of features including landing page creation tools; personalized emails & drip campaigns; unlimited contacts & lists; A/B testing tools plus much more. Furthermore, Hubspot regularly runs special promotions allowing customers to save money when signing up for longer terms or paying annually instead of monthly.

In summary, depending on how many features you need and how long you want to commit will determine which provider works best for you and your budget – but either way, both platforms have plenty of great value deals. So why not explore further today to see what kind of benefits they could bring to your organization?

Review of ActiveCampaign and HubSpot

In the ActiveCampaign review, we find it offers a versatile feature set, including automation, email marketing, and integration options, suitable for various marketing automation needs. ActiveCampaign simplifies creating automated emails and tracking metrics, but advanced capabilities may be limited. Pricing, especially for enterprise plans, could be a concern over time.

The HubSpot review reveals a robust marketing automation platform with lead management, advanced features like lead scoring, and drag-and-drop message creation. It excels in automation and integration but may pose pricing challenges, particularly for larger organizations considering enterprise plans. HubSpot’s focus on marketing automation makes it a strong contender in CRM and marketing.

Frequently Asked Questions

1. How easy is it to migrate data from one platform to the other?
Migrating data from ActiveCampaign to HubSpot or vice versa is relatively easy. Both platforms offer a variety of ways for users to access, secure, organize, and automate their data with migration strategies that are simple and straightforward. Depending on the size of your organization's database, you may need to consider customizing your approach in order to ensure successful migration of all relevant information.

2. How does the user interface look and feel on each platform?
ActiveCampaign has a user interface that offers more customization options and is designed to be easier to use. It also provides better automation capabilities than HubSpot. The visual appeal of the ActiveCampaign platform makes it an attractive choice for users who are looking for a good user experience, while its intuitive design allows for easy navigation around the platform.

3. Do both platforms have a chatbot feature?
Both ActiveCampaign and HubSpot offer a chatbot feature that allows you to customize the conversation, integrate AI for automated responses, set up automation easily, analyze marketing performance with analytics tools, and segment customers. Both platforms provide great options when it comes to setting up chatbots.

4. What types of customer support are available?
Both ActiveCampaign and HubSpot provide customer support by phone, live chat, email tickets, and on-site resources. In addition, ActiveCampaign provides a wider range of options for on-site support such as tutorials and guides while HubSpot only has an FAQ page.

5. Are there any additional fees associated with using either platform?
ActiveCampaign and HubSpot both offer cost structures that are based on the features you need. Data migration, UI design, automation tools, and technical assistance come with a fee for each platform. ActiveCampaign may be more expensive in some cases but offers comprehensive support. On the other hand, HubSpot is often cheaper but lacks technical assistance options. The best option depends on your budget and needs.


It’s no coincidence that ActiveCampaign and HubSpot share many of the same features. Both are designed to help marketers automate their tasks, increase customer engagement, and improve ROI. However, there are some key differences between them when it comes to email design and personalization, lead management, reporting and analytics, integrations, automation workflows and more. With a feature-by-feature comparison in mind, you can determine which platform is best suited for your specific needs; whether it be ActiveCampaign or HubSpot.

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