ActiveCampaign vs. HubSpot: A Feature-by-Feature Comparison

Explore the dynamic landscape of marketing automation platforms with our in-depth comparison of ActiveCampaign and HubSpot. Uncover the distinctive features that set these industry leaders apart, enabling you to make an informed decision tailored to your business needs. In this article, we will look into a comprehensive analysis for a strategic edge in your marketing endeavors.

A Quick Overview of ActiveCampaign

ActiveCampaign, a robust marketing automation platform, empowers businesses with versatile tools such as inline forms, site and event tracking, lead scoring, landing pages, single sign-on, and custom reporting. Ideal for businesses seeking comprehensive solutions. If you’re exploring alternatives to ActiveCampaign, this article provides valuable insights to guide you towards the perfect fit for your marketing needs.

A Quick Overview of HubSpot

HubSpot, a leading marketing automation platform, offers a suite of powerful features including email health reporting, live chat, form automation, cookie management, team email, and email reply tracking. Ideal for businesses seeking a comprehensive marketing solution. If you’re looking out for similar tools like HubSpot then click here.

Feature Comparison For ActiveCampaign Vs HubSpot

Feature ActiveCampaign HubSpot
Inline Forms Simplify lead generation with easy-to-create and embeddable forms. Seamlessly integrate forms into websites, streamlining the process for improved lead conversion.
Site and Event Tracking Gain valuable insights by monitoring user behavior and tracking events on your platform. Enhance decision-making with insights into website activity and user behavior.
Lead Scoring Prioritize sales efforts by scoring leads based on engagement levels, ensuring efficient use of resources. Optimize sales focus and efficiency by dynamically prioritizing leads for maximum impact.
Landing Pages Optimize campaigns with designed landing pages for increased engagement and conversion rates. Build customizable landing pages that captivate audiences and drive higher conversion rates.
Single Sign-On Improve user experience and security through a secure and streamlined single sign-on solution. Enhance security and user convenience with a unified single sign-on process.
Custom Reporting Refine strategies with personalized reports offering in-depth analytics and actionable insights. Analyze performance metrics and fine-tune marketing strategies with tailor-made custom reports.
Email Health Reporting Ensure effective email campaigns by monitoring deliverability and health, enhancing overall performance. Access insights into email performance and deliverability, optimizing email campaigns for success.
Live Chat Engage website visitors in real-time, providing instant support for improved customer satisfaction. Enhance customer interaction with live chat, offering immediate support and engagement on your site.
Form Automation Improve efficiency by automating form submissions and responses for a seamless user experience. Streamline form processes with automation, enhancing user experience and response efficiency.
Cookie Management Stay compliant with privacy regulations by managing website cookies effectively. Ensure regulatory compliance and user privacy by managing website cookies efficiently.
Team Email Collaborate seamlessly on email campaigns with shared access, enhancing team efficiency and communication. Foster collaboration with shared access to email campaigns, improving team efficiency and communication.
Email Reply Tracking Analyze and optimize communication by tracking and evaluating email responses for better engagement. Monitor email replies for improved communication, analyzing and optimizing responses for effectiveness.
Multi-language Content Creation Expand global reach by creating content in multiple languages for diverse audiences. Develop and manage content effortlessly in various languages, expanding your reach to a global audience.
Pricing ActiveCampaign has various pricing plans for various categories, however, the pricing starts at $29 per month. HubSpot has two pricing categories for business and for individuals, the pricing starts at $800 per month.
Shared Inbox Streamline communication with a shared inbox, enhancing collaboration and efficiency in managing emails. Improve communication efficiency with a shared inbox, streamlining collaboration and managing emails effectively.

ActiveCampaign Vs HubSpot: Feature Comparison

1. Inline Forms

ActiveCampaign and HubSpot both offer powerful Inline Forms for seamless lead capture. In ActiveCampaign, easily create and embed forms to capture valuable lead information, optimizing your marketing strategy. HubSpot, on the other hand, provides a user-friendly approach to inline forms, simplifying lead generation. While ActiveCampaign focuses on flexibility and customization, HubSpot emphasizes a streamlined user experience. Both platforms empower businesses to capture leads effortlessly, with each catering to unique preferences and marketing goals.

2. Site and Event Tracking

ActiveCampaign and HubSpot offer robust Site and Event Tracking features to illuminate user engagement. ActiveCampaign allows detailed tracking of website interactions and events, providing insights into user behavior. HubSpot, likewise, excels in comprehensive insights, enabling businesses to analyze and optimize website and event engagement. While both platforms prioritize user data insights, the nuances lie in the specific analytics and reporting tools each platform provides, allowing businesses to tailor their approach based on unique tracking requirements.

3. Lead Scoring

ActiveCampaign and HubSpot provide robust lead-scoring features to evaluate and prioritize leads effectively. ActiveCampaign allows businesses to assign scores based on user behavior, aiding in identifying high-potential prospects. HubSpot, similarly, emphasizes lead quality assessment, enabling users to prioritize engagement with leads showing strong potential. While both platforms focus on optimizing lead management, the nuances in scoring algorithms and customization options offer businesses flexibility to tailor their lead scoring strategies based on unique criteria and preferences.

4. Landing Pages

ActiveCampaign enables users to design and publish custom landing pages, optimizing the conversion process. HubSpot, on the other hand, emphasizes visually appealing landing page creation to enhance user engagement and increase conversion rates. While both platforms prioritize the creation of effective landing pages, the unique design capabilities and customization options distinguish them, offering businesses the flexibility to choose based on their specific branding and conversion optimization needs.

5. Single Sign-on

ActiveCampaign and HubSpot prioritize user convenience and security with their Single Sign-On (SSO) features. ActiveCampaign offers a robust SSO solution, enhancing authentication efficiency for users. HubSpot, similarly committed to user-friendly access, implements a secure SSO mechanism. While both platforms share a common goal of simplifying user access, the specific implementation and user experience may vary. Businesses can choose based on their preferences, ensuring a seamless and secure sign-on process aligned with their unique requirements and security standards.

6. Custom Reporting

ActiveCampaign and HubSpot empower users with Custom Reporting features, allowing businesses to tailor analytics to their specific needs. ActiveCampaign enables users to create detailed reports, offering a customized analysis of campaign performance and metrics. HubSpot, likewise, emphasizes personalized reporting, providing insights to track and measure marketing efforts. While both platforms prioritize customizable reporting, the unique reporting tools and interfaces distinguish them, allowing businesses to choose based on their preferred analytics approach and the specific metrics critical to their marketing strategies.

7. Email Health Reporting

ActiveCampaign provides insights into deliverability and performance, ensuring the success of email campaigns. HubSpot, with a similar commitment to email health, delivers valuable metrics and analytics for effective email marketing. While both platforms focus on monitoring and enhancing email performance, the specific reporting tools and metrics may vary, allowing businesses to choose based on their preferences and requirements for a successful email marketing strategy.

8. Live Chat

ActiveCampaign and HubSpot elevate customer engagement with their Live Chat features. ActiveCampaign facilitates real-time conversations on your website, fostering instant connections with visitors. HubSpot, equally adept in live chat functionality, provides seamless communication with website visitors. While both platforms prioritize real-time engagement, the specific tools and interfaces may differ, allowing businesses to choose based on their preferred user experience and communication features for enhancing customer interactions on their websites.

9. Form Automation

ActiveCampaign streamlines form submissions and responses, automating data processes seamlessly. HubSpot, similarly, excels in automated form workflows, optimizing data collection and processing. While both platforms prioritize automation for enhanced efficiency, the specific tools and customization options may vary. Businesses can choose based on their unique data processing needs, ensuring streamlined workflows and effective utilization of form automation in their marketing strategies.

10. Cookie management

ActiveCampaign and HubSpot address compliance and user experience with their Cookie Management features. ActiveCampaign allows users to manage and control website cookies efficiently. HubSpot, with a similar commitment to compliance, offers robust cookie management tools. While both platforms prioritize ensuring adherence to regulations and enhancing user experience, the specific interfaces and customization options may vary. Businesses can choose based on their preferences and requirements for effective cookie management in alignment with privacy regulations and user preferences.

11. Team Email

ActiveCampaign and HubSpot streamline collaborative email communication with their Team Email features. ActiveCampaign facilitates efficient team collaboration in managing email correspondence. HubSpot, equally committed to seamless teamwork, offers tools for collaborative email management. While both platforms prioritize team communication, the specific features and interfaces may differ. Businesses can choose based on their preferences, ensuring effective coordination and streamlined communication within their teams while managing email correspondence collaboratively and efficiently.

12. Email Reply Tracking

ActiveCampaign allows users to monitor and analyze email replies, providing valuable data for improving communication effectiveness. HubSpot, with a similar commitment to enhancing email communication, offers robust email reply tracking tools. While both platforms prioritize tracking replies for communication optimization, the specific metrics and reporting tools may differ, allowing businesses to choose based on their preferences and requirements for a comprehensive understanding of email engagement.

13. Multi-Language content creation

ActiveCampaign and HubSpot cater to global audiences with their Multi-Language Content Creation features. ActiveCampaign facilitates the creation of content in multiple languages, ensuring diverse audience reach. HubSpot, equally committed to global outreach, offers tools for multi-language content creation. While both platforms prioritize reaching international audiences, the specific features and interfaces may differ. Businesses can choose based on their preferences, ensuring seamless content creation and effective communication with diverse audiences in multiple languages on their marketing platforms.

14. Pricing

If we look at ActiveCampaign's pricing plan, it has various pricing plans for various categories like marketing, sales, bundles, and transactional email. Each category has different subscription plans as Lite, Plus, Professional, and Enterprise. It also offers a 14-day free trial. However, the pricing starts at $29 per month. With regards to pricing for HubSpot, it offers two pricing categories for businesses and individuals, the pricing starts at $800 per month and can go up to $3600 per month. HubSpot also offers a free plan that beginners can use to try and test.

15. Shared Inbox

ActiveCampaign and HubSpot streamline team collaboration with their Shared Inbox features. ActiveCampaign centralizes communication for efficient team coordination in managing emails. HubSpot, similarly committed to collaborative teamwork, provides a shared inbox for consolidating communication. While both platforms prioritize shared inboxes for effective team communication, the specific tools and interfaces may differ. Businesses can choose based on their preferences, ensuring seamless coordination and centralized communication within their teams while efficiently managing shared inboxes.

ActiveCampaign Vs HubSpot – Which is Better?

Choosing between ActiveCampaign and HubSpot is crucial for optimizing marketing efforts. Each platform boasts unique features, catering to diverse business needs. Here’s a detailed comparison to help you make an informed decision.

When it comes to ActiveCampaign reviews, it is praised for its flexibility, robust automation, and cost-effective scaling. Users appreciate its advanced features for email marketing, lead scoring, and customizable reporting, making it a versatile choice for businesses seeking tailored marketing solutions.

A few ActiveCampaign Highlights

  • Custom reporting for a tailored analysis of campaign performance.
  • Email health reporting to monitor and optimize email campaigns.
  • Efficient form automation for streamlined data handling.
  • User-friendly cookie management for compliance and user experience.

Why ActiveCampaign is Better

  • ActiveCampaign allows for greater flexibility and customization, adapting to specific business needs.
  • Offers scalable pricing suitable for businesses at various growth stages.
  • Advanced automation features cater to complex marketing workflows effectively.

With regards to HubSpot reviews, it has received acclaim for its user-friendly interface, all-in-one solution, and strong customer support. Businesses value its comprehensive features for marketing, sales, and service, streamlining operations and fostering seamless customer engagement.

A few HubSpot Highlights

  • Secure single sign-on for streamlined user access.
  • Custom reporting tools for a detailed analysis of marketing efforts.
  • Robust email health reporting for successful email campaigns.
  • Seamless live chat functionality for real-time customer engagement.

Why HubSpot is Better

  • HubSpot provides an intuitive interface, making it user-friendly for diverse teams.
  • A comprehensive suite minimizes the need for integrating multiple tools.
  • HubSpot offers robust customer support and extensive educational resources.

Frequently Asked Questions

What is ActiveCampaign used for?

ActiveCampaign is a versatile marketing automation platform used for email marketing, automation, lead scoring, and CRM integration. It enables businesses to streamline marketing efforts and enhance customer engagement.

What is HubSpot used for?

HubSpot serves as an all-in-one inbound marketing, sales, and customer service platform. It’s utilized for content creation, social media management, lead nurturing, and customer relationship management.

Is HubSpot a CRM?

Yes, HubSpot includes CRM functionality. It offers a comprehensive CRM system, allowing businesses to manage contacts, track deals, and organize customer interactions within a unified platform.

Is ActiveCampaign a CRM tool?

Yes, ActiveCampaign features CRM capabilities. It combines marketing automation with customer relationship management, enabling businesses to manage leads, automate sales processes, and enhance customer relationships.

Is ActiveCampaign free?

ActiveCampaign does not offer a free plan, but it offers a 14-day free trial. It also provides various pricing tiers based on features and the number of contacts, catering to businesses of different sizes with scalable solutions.

Is HubSpot similar to Salesforce?

HubSpot and Salesforce serve similar purposes as CRM platforms but differ in their approach. HubSpot offers an all-in-one solution, while Salesforce is a robust CRM system often integrated with other tools for a comprehensive business solution.

Is ActiveCampaign the same as Mailchimp?

ActiveCampaign and Mailchimp are both email marketing platforms, but ActiveCampaign goes beyond by offering comprehensive marketing automation features, including CRM capabilities. It provides a more versatile solution for businesses seeking integrated marketing strategies.


ActiveCampaign and HubSpot are powerful marketing automation platforms, each with its unique strengths. ActiveCampaign excels in flexible customization, advanced automation, and cost-effective scaling. HubSpot stands out with a user-friendly interface, an all-in-one solution, and robust customer support. The choice between them depends on business needs, preferences, and the level of integration desired for an effective and streamlined marketing strategy.

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