Top 17 SaaS Marketing Automation Tools

As the world speeds towards digital adaptation, having a commanding online presence is becoming increasingly vital for any company's growth and success. Marketers across different industries are aware of the prominent role that AI is playing for businesses today. Automation tools offer big benefits: think data analysis skills and insights that help companies save time, and money plus statistically increase conversion rates while driving up customer loyalties.

Thus, finding a reliable SaaS marketing automation tool can dramatically improve any startup's chances of growing its venture by really speaking to its prospective customers effectively using more modern processes.

This article sets out benchmark automated tools intended to take your business game up another notch. Let’s explore each in detail but before that...

What is a Marketing Automation Tool?

Marketing automation tools are software-based technologies that help in streamlining the marketing process of any big or small business. The tools come with an easy-to-use interface that can generate marketing requirements in a single-click. Marketing and sales departments utilize these tools to automate repetitive mundane tasks that would otherwise consume a lot of time when done manually. They help in achieving multiple tasks that can help in establishing a stronger and more communicative relationship with the customers.

What Are the Benefits of SaaS Marketing Automation?

Wondering what marketing automation tools can do for your business? Well to begin with these tools are an indispensable solution for any business. They simplify marketing campaigns and boost lead generation without the inconvenience of manual work. Consider them your very own marketing assistant that never sleeps, continuously optimizing your marketing efforts for maximum impact.

These tools offer a comprehensive solution for businesses to manage their marketing campaigns effortlessly, enabling them to automate email sends, social media postings, lead tracking, and data analysis from a single, centralized platform. With such capabilities at their disposal, marketers and entrepreneurs can streamline and target their campaigns with greater precision, freeing up valuable time to concentrate on scaling their businesses.

How to Choose the Best Marketing Automation Tool?

If you are trying to find the best marketing automation tool for your business but are lost in the heap of information and suggestions disgorged all over the internet, we would suggest you look for the right automation tool for your business instead of the best. Here is how you can find the right one for your business:

• Understand your business needs and goals: Consider your current marketing strategy, your target audience, and your business goals. Look for software that aligns with your specific requirements.

• Evaluate the notable features of the software: Look for software that provides features such as lead scoring, email marketing, lead management, landing pages, analytics, and social media integration. These features are necessary for creating a streamlined sales funnel.
• Consider integration with other tools: Decide on software that can integrate with other tools such as customer relationship management (CRM), content management, social media management tools, and email clients.
• Pricing model: Check whether the chosen software can scale with your business growth and future needs. Ensure that the pricing model aligns with your budget and business model.
• User-friendly interface: A user-friendly interface makes using the software much more accessible and provides a rewarding experience. Look for software with intuitive interfaces that are easy to navigate and offer excellent technical support to ensure a smooth experience.

What are the Best SaaS Marketing Automation Tools?

SaaS offers the advantage of leveraging a curated selection of automation tools, covering email marketing, lead generation, social media management, and more, without the need for upfront investment in hardware or software infrastructure. Take your marketing game to the next level by exploring these tools that can enhance your business.

1. Adobe's Marketo Engage

Adobe Marketo Engage is a tool that helps businesses of all sizes to engage their customers in a personalized way, ultimately driving greater ROI. Imagine having an all-knowing, omnipresent assistant at your beck and call, always working towards making your communication with your customers more effective and satisfying. That is precisely what Adobe Marketo Engage is to modern marketers- a powerful, intelligent, and engaging platform that helps them maximize customer engagement through targeted campaigns and personalized interactions. This renowned software uses AI and machine learning to automate repetitive tasks while providing actionable insights to improve engagement. From comprehensive lead management and account-based marketing to customer retention, analytics, and beyond, Adobe Marketo Engage offers a diverse range of features tailored to suit the needs of businesses across industries.

Features 

• Email Marketing: With an intuitive drag-and-drop interface, effortlessly create, test, and deliver emails to your target audiences
• Lead Management: Effectively handle and evaluate leads based on their behaviors, demographics, and interests
• Marketing Analytics: Gain valuable insights by measuring and analyzing the performance of marketing campaigns across various channels
• Account-Based Marketing (ABM): Customize messages and content for key accounts, increasing the likelihood of successful conversions
• Web Personalization: Enhance website experiences by tailoring content to visitors’ preferences, behaviors, and demographics

Pros	Cons
Versatile marketing automation platform	Steep learning curve
Excellent lead management capabilities	Expensive pricing
Robust reporting and analytics	Some users have reported slow loading speeds
Wide range of integrations available	Limited customization options

2. Oracle Eloqua

Oracle Eloqua is a powerful marketing automation platform designed to empower businesses with the intelligence and precision they need to drive success. With this tool at the helm, your enterprise can collect a vast array of customer data, analyze it, and turn it into actionable insights that can help in personalization of your campaigns on a granular level. The tool's secret lies in its intelligence that drives a business's marketing automation. Its advanced algorithms help marketers predict the behavior of their customers and adjust their campaigns accordingly. It also enables marketers to create dynamic campaigns that modify according to how customers interact with them.

Features: 

• Marketing Automation: Save time and boost efficiency by automating various marketing tasks and workflows.
• Landing Pages and Forms: Easily build customized landing pages and forms that capture leads and track conversions effectively
• Lead Management: Seamlessly manage leads from acquisition to conversion, utilizing lead scoring and nurturing strategies
• Segmentation and Targeting: Precisely segment your audience based on behavior and demographics, ensuring targeted messages reach the right people
• Marketing Analytics: Measure and analyze campaign performance, return on investment (ROI), and customer engagement to make informed decisions

Pros	Cons
Easy to use drag-and-drop email builder	Lack of seamless integration with some CRMs
Integration with Oracle Sales Cloud creates automatic data enrichment	Requires technical expertise to set up and manage effectively
Advanced reporting and analytics features	Some users reported slow customer support
Can accommodate the needs of small businesses and large enterprises	Limited social media monitoring

3. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful marketing automation platform that offers intelligent insights to help businesses optimize their marketing performance and drive ROI. With unified, AI-driven analytics, this tool aids marketers in making data-driven decisions and maximizing their spending, resulting in more effective and efficient campaigns. One of the standout features that you can expect from this one is its ability to personalize moments using real-time data from Data Cloud for Marketing. With this feature, your marketing and sales wing can meet customers in the moments that matter and unlock value using real-time data to serve them with the right content at the right time.

Features:

• Mobile Marketing: Craft personalized mobile campaigns that seamlessly integrate with your overall marketing strategy. Reach your audience on their mobile devices, delivering targeted messages and experiences that resonate.
• Social Media Marketing: Streamline your social media management by centralizing all your channels on one platform. From scheduling and posting content to monitoring engagement and analyzing performance, it simplifies your social media efforts
• Advertising: Launch and manage digital advertising campaigns across various channels, including social media, display ads, and search engines. This feature allows you to reach your target audience effectively and drive conversions
• Journey Builder: Design and execute customer journeys that span multiple channels, ensuring a cohesive and seamless experience for your customers. Map out the path you want your customers to take and nurture them through their unique journey
• Data Management: Gather, analyze, and activate customer data from diverse sources to power your targeted marketing initiatives. Understanding your customers’ preferences and behaviors enables you to deliver more personalized and relevant messages

Pros	Cons
Excellent at managing customer journeys	Fairly expensive for most users
Provides an ecosystem of marketing functionalities	Limited end-user personalization
Easy-to-build reporting capabilities	Complicated data extension tools
Integrates well with various data sources

4. Zapier

Zapier is a remarkable automation tool that revolutionizes the way professionals manage their workflow and optimize their time. This powerful tool empowers users to easily integrate various apps without coding, making it an essential asset for busy professionals seeking to boost productivity. Zapier helps users stay organized and monitor their marketing campaigns accurately, which is critical in ensuring maximum impact. What impressed us the most about this platform is its ability to simplify lead management, allowing users to connect and organize lead sources while minimizing data errors. This feature lets users prioritize lead conversion and turn prospects into loyal customers.

Features:

• Automation: Connect your favorite marketing tools and automate repetitive tasks to save time and effort.
• Integration: Easily integrate your marketing tools, including CRM, email marketing, social media, and more, to work seamlessly together.
• Multi-step workflows: Create multi-step workflows with conditional logic to automate complex marketing processes.
• Custom triggers and actions: Customize triggers and activities based on your unique needs, to create workflows that perfectly fit your business.
• Real-time alerts: Receive live alerts and notifications when significant events happen in your marketing workflows.

Pros	Cons
Easy to use with a simple drag-and-drop interface	Some integrations may require technical expertise to set up correctly
Provides a wide range of pre-built templates	Takes time to sync data from different environments
Offers a free plan with limited features	Lacks flexibility on social channels
Advanced security features to ensure data is protection	Unavailability of documentation for complex automation

5. HubSpot's Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software solution that transforms the way businesses grow and succeed. With its powerful suite of tools and advanced features, this platform helps companies drive revenue, save time and resources, and measure and optimize investments. What makes HubSpot Marketing Hub one of the top marketing automation tools is its ability to empower businesses to build highly personalized customer experiences, better understand their target audience, and create meaningful connections with their customers. With robust analytics and reporting capabilities, HubSpot Marketing Hub allows businesses to track their performance and adjust their strategies in real time.

Features: 

• Online Form Builder: Create powerful and customized online forms effortlessly to generate valuable leads for your business.
• Live Chat: Engage with site visitors in real-time through targeted welcome messages and automated chat support, enhancing their experience on your website
• Salesforce Integration: Seamlessly connect HubSpot to Salesforce, enabling a fast and reliable bidirectional sync without any technical complexities
• Contact Management: Easily keep your records up to date by adding company and contact logs with just a single click, streamlining your customer relationship management
• Campaign Management: Stay on top of your marketing campaigns by managing them directly within HubSpot, ensuring effective and organized execution

Pros	Cons
Straightforward initial setup process	Only has annual contracts
Dynamic and customizable templates	Does not offer A/B testing on lower-priced plans
Incredible at tracking and updating records	One of the most expensive marketing platforms
Simple, intuitive, and fool-proof interface

6. EngageBay

EngageBay is a unified sales, customer service, and marketing solution that takes businesses to the next level with a seamless automation of sales and marketing processes. The all-in-one platform integrates every aspect of customer engagement, empowering companies to optimize operations, increase efficiency, and deliver unparalleled customer experiences. Their exceptional approach to integrating marketing, sales, and service workflows sets them apart from other automation tools in the market. By interconnecting all departments and automating every task, EngageBay guarantees a personalized and seamless experience in every customer interaction. With advanced features like lead scoring and lead nurturing, businesses can elevate ROI and expand growth opportunities.

Features: 

• Lead Generation: Create web forms and pop-ups to capture leads from your website and social media profiles.
• Marketing Automation: Create automated workflows to nurture leads, score them based on their behavior, and automate sales follow-up.
• Landing Pages: Create custom landing pages to convert leads into customers with built-in templates and drag-and-drop editors.
• CRM: Manage all your customer data and interactions with a comprehensive CRM system that includes contact management, deal tracking, and more.
• Sales Automation: Automate your sales process with advanced tools like pipeline management, task automation, and appointment scheduling.

Pros	Cons
Multiform that can manage all user data in one place	Task management is a little inefficient
Rich functionalities	Limited landing page templates
Proactive customer support team
Good value for money

Also Read: Best AI Newsletters

7. Mailchimp

Mailchimp is the ultimate digital marketing toolbox that empowers businesses of any size to conquer the ever-changing digital landscape. Its email marketing platform is one of the most significant features that help users create and send personalized, visually stunning emails to their subscribers. However, Mailchimp is much more than just an email marketing platform. It's a comprehensive marketing solution that consolidates advertising, social media management, and analytics, empowering businesses to oversee all facets of their marketing initiatives from a single platform. From executing targeted Facebook and Instagram ads to tracking website traffic and conversion rates, this one will help your business in making data-driven decisions that drive growth and revenue.

Features

• Trigger-based automation: Automate marketing by setting up triggers that activate during specific events, such as a customer signing up for a newsletter or making a purchase.
• Multi-channel marketing: Helps use a variety of marketing channels, including email, social media, and postcards, to reach customers where they are.
• Personalization: Offers tailored messages to each customer based on their behavior and preferences, making them more likely to engage with the brand.
• Segmentation: Divide the audience into segments based on their interests or behavior to send targeted messages that resonate with them.
• Pre-built automation: Choose from various workflows to achieve specific marketing goals, such as welcome campaigns or abandoned cart reminders.

Pros	Cons
Powerful automation features and email sequencing	Does not provide industry-required customization options
Comprehensive knowledge base and resources	Limited segmentation and website integration options
In-depth reporting and analytics	Unavailability of adequate automation features in the free plan
A/B testing capabilities for email campaigns

8. IFTTT

IFTTT is a groundbreaking web-based service that simplifies daily routines and increases productivity for users. This innovative platform connects an array of devices, services, and applications to develop customized "applets that can execute infinite automated tasks. With IFTTT, users can simplify their digital lives and save valuable time for what matters most. But IFTTT's utility goes beyond personal usage. This platform is an excellent option for businesses and organizations seeking to enhance their workflows and efficiency. With its advanced capabilities, including multi-step applets and performance tracking, this one has bagged its spot as an indispensable tool for any company looking to improve productivity and accomplish more with fewer resources.

Features: 

• Automation: IFTTT lets you create custom automation, known as “applets,” to seamlessly connect different apps and devices. It’s like setting up a chain reaction where one action triggers another, saving you precious time and effort.
• App Integrations: You’ll love this – IFTTT supports popular apps like Gmail, Slack, Instagram, and many more. This means you can integrate your favorite apps to work together harmoniously and automate various tasks
• Triggers: Triggers are the starting points of automation. You get to define specific conditions, such as receiving a new email in your inbox, that will kickstart an automated action
• Actions: Once a trigger occurs, IFTTT jumps into action. You can set up tasks to be performed automatically, like sending a message on Slack or saving a file to Dropbox. It’s like having your very own digital assistant that knows exactly what to do

Pros	Cons
Wide range of integrations	Limited customization and security features
Free to use	Occasional reliability issues
Offers mobile app integration
Helps connect disparate systems

9.  Keap

Keap is a powerful, intelligent, and highly efficient tool that helps businesses of all sizes better organize their leads and automate repetitive tasks without third-party tools. The platform boasts an array of features designed to help sales and marketing teams work smarter, from email marketing and lead capturing to invoicing and payment processing. What sets them apart is its level of semantic richness its ability to understand and analyze complex data sets to unveil actionable insights. The tool's AI-powered algorithms are constantly learning and evolving, helping businesses stay one step ahead of the competition by providing tailored recommendations and suggestions based on customers' unique behavior and preferences.

Features: 

• B2B Capabilities: Keap offers specialized features designed exclusively for B2B businesses, enabling them to efficiently manage leads, opportunities, and deals.
• Invoices: With Keap, businesses can effortlessly create and send professional invoices to their clients and even accept online payments for a smoother transaction process.
• Appointments: Keap simplifies appointment scheduling for clients by providing an easy-to-use online booking system, making it a breeze for businesses and customers alike.
• Keap Business Line: Using the Keap mobile app, businesses can conveniently text and call clients using a designated phone number, keeping communication streamlined and professional. Reminders
• Reminders & Reports: Stay organized and on top of tasks with Keap’s helpful reminders. Additionally, gain valuable insights into the business’s performance through comprehensive reports that provide a clear picture of progress and areas for improvement.

Pros	Cons
Is a comprehensive CRM and comes with powerful automation features	Some users report slow performance at times
Mobile app for on-the-go management	Limited B2B capabilities compared to competitors
Advanced features like lead scoring and A/B testing	Limited integrations with third-party software
Great for small businesses looking to grow

10. WebEngage

WebEngage is a top-tier omnichannel marketing automation solution crafted to support data-driven marketing teams. Through its robust set of features, WebEngage enables organizations to curate dynamic, engaging, and pertinent customer experiences spanning multiple channels. The platform capitalizes on data-driven insights to provide laser-targeted and personalized messaging across multiple channels. This results in delivering the most appropriate message to the most fitting person at precisely the opportune moment. The software seamlessly integrates with third-party tools and platforms, consolidating marketing teams' data and insights into a unified platform.

Features:

• User Engagement: Connect with users across channels, including web push notifications, in-app messages, SMS, email, and more
• Personalization: Deliver personalized experiences based on customer behavior, preferences, and interests.
• Journey Designer: Create automated campaigns that trigger based on user behavior, including abandonment, conversion, and retention journeys.
• Surveys and Feedback: Collect user feedback through surveys, feedback forms, and NPS surveys.
• Analytics: Get insights into user behavior and campaign performance with real-time analytics, including user-level tracking, funnel analysis, and A/B testing.

Pros	Cons
Advanced personalization capabilities	Limited segmentation capabilities
Highly effective at increasing engagement	The platform can take some time to set up and learn
Excellent campaign automation capabilities	Integrations with certain tools can be complex
Seamless integrations with other tools

11. Drip

Drip is an innovative and sophisticated marketing automation platform that is revolutionizing how eCommerce brands engage with their customers. The tool allows eCommerce brands to create highly personalized and targeted email campaigns that deliver valuable content to customers at the right time. Expect onsite tools that seamlessly integrate with websites and provide great customer engagement opportunities, all while capturing valuable data that can be used to enhance marketing efforts. Besides, their intelligent automation workflows can trigger highly personalized messages based on a customer's behavior, preferences, and previous interactions with a brand.

Features:

• Email Personalization: Use dynamic content to personalize email messages for each customer.

• Customizable Templates: Choose from a variety of customizable email templates or create your own to match your brand.
• Multi-Channel Marketing: Expand your reach with multi-channel marketing, including Facebook ads and SMS messaging.
• eCommerce CRM: Get a complete view of your customer's behavior and preferences to provide personalized experiences.
• Integrations: Integrate with popular eCommerce platforms, such as Shopify and WooCommerce, as well as other tools and services.

Pros	Cons
Customizable templates and forms	Lack of a built-in landing page builder
Strong CRM functionality	Resource-intensive platform with slow loading times
Advanced segmentation and A/B testing capabilities	Limited customer support options and delayed response times
Integrations with popular eCommerce platforms

12. ActiveCampaign

ActiveCampaign is a marketing automation tool revolutionizing how businesses interact with their customers. This powerful platform offers a wealth of features and functionality that streamline marketing efforts and lead to better customer experiences. Automate tasks, track behaviors, and tailor messaging to every individual customer for a truly personalized experience. This tool also offers a suite of intelligent features that help businesses make the most of their marketing efforts. For example, ActiveCampaign's predictive analytics engine can help businesses identify which leads are most likely to convert, allowing them to focus their efforts on those most likely to become loyal customers.

Features: 

• Site Tracking: Track visitors' behavior on the business website to personalize marketing and sales messages.
• Landing Pages: Create high-converting landing pages that integrate with email and marketing campaigns.
• CRM: Manage sales pipeline and customer relationships in one place.
• Win Probability: Predict the likelihood of closing a deal based on the lead and customer data.
• Inbox Extensions: Manage emails directly within the CRM with Gmail and Outlook integrations.

Pros	Cons
Excellent automation capabilities for personalized campaigns	Design editor lacks flexibility
Easy-to-use visual automation builder	May not be very intuitive for beginners
Affordable pricing options for small businesses	Some users have reported issues with email deliverability
Comprehensive reporting and analytics capabilities

13. Klaviyo

Klaviyo is the marketing automation platform of the future. With its built-in Customer Data Platform (CDP), businesses can seamlessly track customer behavior and create personalized experiences that generate better engagement, higher conversions, and more profits. Enterprises that want to stay ahead of the curve in their marketing strategies must opt for this tool. They also offer a robust suite of analytics tools that give businesses more in-depth insights into their customers' behavior. Whether it's tracking clicks, opens, or purchases, the platform provides a wealth of data businesses can use to refine their marketing strategies and improve their ROI. And with its easy-to-use interface and drag-and-drop functionality, even non-tech-savvy users can create sophisticated campaigns in no time.

Features: 

• Email Marketing: Create and send targeted email campaigns to the audience using a drag-and-drop email builder.
• SMS Marketing: Engage with the audience via text message campaigns to reach customers on the go.
• Segmentation and Personalization: Use advanced segmentation and personalization features to send targeted and relevant messages to specific groups of customers.
• Marketing Automation: Automate repetitive marketing tasks, such as welcome emails and abandoned cart reminders, saving time and effort. Analytics
• Analytics and Reporting: Use analytics and reporting tools to track marketing performance and make data-driven decisions.

Pros	Cons
Offers a wide range of email marketing features	Limited reporting and analytics features
Has advanced email personalization options	Occasional email deliverability issues
Integrates with a variety of eCommerce platforms	Higher pricing for premium features like SMS marketing
Has a strong focus on customer retention

14. Customer.io

Customer.io is a game-changing automated messaging platform for marketers, offering an unparalleled level of control and flexibility in crafting personalized, data-driven messaging campaigns. The advanced automation engine enables marketers to create and distribute compelling emails, push notifications, in-app messages, and SMS. What sets Customer.io apart from the competition is its ability to provide a complete, 360-degree view of the customer. Using sophisticated data tracking and analysis, marketers gain a deep understanding of their audience's behavior, preferences, and interests. Furthermore, the platform is highly scalable, making it a suitable choice for businesses of all sizes.

Features:

• Behavioral tracking: Track user behavior across the website or app to better understand their actions and create targeted campaigns.
• Segmentation: Divide the audience into groups based on behavior or attributes to create highly personalized campaigns.
• A/B testing: Test different messaging variants to see what resonates best with the audience.
• Automation: Automate emails and push notifications based on triggers such as user behavior or time-based events.
• Personalization: Use dynamic content to personalize messages for each user based on their behavior and attributes.

Pros	Cons
Easy to use and set up	Integration with other platforms and tools can be challenging at times.
Advanced A/B testing and personalization capabilities	Limited designs in the email editor
Detailed analytics and reporting functionalities	Platform can be slow to load at times
Has a reputation for providing excellent customer support

15. SharpSpring

SharpSpring has transformed the digital marketing landscape with its all-in-one marketing platform. This tool is designed to offer business owners and marketers a seamless and efficient way to execute their marketing campaigns. With a highly intuitive user interface and robust feature set, SharpSpring provides everything businesses need to attract, convert, and retain customers, from email marketing to social media advertising. Benefit from their powerful analytics tools that provide users with real-time data and insights. Users can also monitor their conversions, track their visitors, and analyze their metrics to optimize their business campaigns and achieve better results.

Features:

• Dynamic Forms: Create and customize dynamic forms for the website to capture more leads.
• Landing Pages: Design and publish custom landing pages that convert more visitors into leads.
• Lead Scoring: Score leads based on their behavior and demographic data to identify the most qualified prospects.
• Attribution Reporting: Measure the ROI of marketing campaigns and attribute revenue to the right channels.
• Social Media Management: Manage all social media accounts from one place, schedule posts, and track performance.

Pros	Cons
Robust marketing automation features	Lacks some essential features like a mobile app
User-friendly interface with drag-and-drop functionality	Reporting and analytics features are limited
Strong lead management capabilities	Customer support is not very responsive
Multi-channel campaign management including social media, SMS, and ads

16. Brevo (Formerly Sendinblue)

Brevo, earlier known by the name Sendiblue, started as a humble newsletter service business. Today, the tool can effectively track leads, automate several tasks and schedule meetings. Brevo's ability to use retention analysis can help marketers in improving their marketing strategy. The platform also allows users to pretest their message deliverability. With this platform users can also import their contacts and categorize them with ease. The tool's plugin can be installed on sites such as WordPress, WooCommerce, Magento, etc., for a better working experience. This software is similar to Activecampaign and we would recommend this one to both large, medium as well as small businesses.

Features:

• WhatsApp Campaigns: Create a personal communication by sending messages in bulk and responding to them individually
• Live Chat: Gain a loyal customer base with Brevo's live chat system and improve interpersonal communication with customers.
• Chatbot: Provide instant solutions to customers with automated texts and generate quick responses for FAQ page of your website.
• Seamless Meeting: Create a booking page and sync it with your work calendar to automate schedules for your businesses.
• Facebook Ads: Launch campaign on social media in a single click and track key metrics.

Pros	Cons
Excellent email marketing	Has an inadequate customer support
Easy to use for beginners as well	Limited integration list
Features that help in designing campaign easily	Premium versions are too expensive
Free trail available

17. Omnisend

Omnisend has made a huge name for itself within the eCommerce community. The automation tool is most popular for its email marketing services. If you are a growing eCommerce persistent looking for a time-saving channel, then Omnisend is your call. The platform offers pre-made workflows, pop-ups, embedded forms, landing page forms and many other features that are sure to streamline your marketing process. Expect an array of integration including WooCommerce and Shopify. This marketing automation tool is sure to increase the traction of any business and is an affordable option for several budding businesses.

Features: 

• Web push notification: Retarget your customers and create promotional notifications of your business.
• Sign-up forms: Get more traction on your website with a customizable sign-up form and grow your business
• Email & SMS marketing: Create a personalized and consistent relation with customers via email and text.
• Easy migration: Import data without any loss from any automation tool website.
• Build campaigns: Develop powerful email, SMS and website campaigns that help your enterprise grow.

Pros	Cons
Perfect for small and medium businesses	Less deliverability as compared to other tools
Reliable email editor	Doesn't have AMP email support
A quick and responsive customer support	Customer support is not very responsive
Easy and one-click integration available

Winding Up...

With the right software, you can take your marketing strategies to the next level and revolutionize your approach. Take the time to assess your business's goals when selecting a software program and consider its features and ease of use to find the most appropriate marketing automation tool.

Understanding how the pros and cons balance out can also help you make an informed decision on whether this will be a beneficial investment or not. Finally, consider what other successful startups are using, but pay attention to trends so you choose one on the cutting edge of technology instead of falling behind with outdated models.