Alteryx Overview

We use Alteryx in a number of ways across the organization, and leverage it in different capacities wherever data analysis and process automation are needed. We use Alteryx for data prep and blending across numerous disparate data sources, customer segmentation and buy propensity analysis, time series forecasting, market opportunity analysis, consumer behavior, and geospatial coverage based media selection optimization, automated report generation, automated invoice pdf scraping, media delivery pacing reports, and the list goes on. We are able to leverage a small team of Alteryx Designer users for ad-hoc analysis requests and builds of analytic applications. Over 100 of these analytic apps have been deployed across the organization via our Alteryx Gallery that is all utilized in different capacities, allowing end-users to complete high-level analytics and reporting tasks for instance with only a quick interaction with a simple interface and no coding or even "drag and drop analytics" knowledge needed. One such application alone has automated analytics processes and report generation to the degree that with the amount it has been used, what would have once taken in aggregate 20+ years of labor to produce has been reduced to a single workweek of staff input and computer processing time.

The license cost for the tool is very high, which means not everyone can use it. I find very little other cons with the program.