Mailster Overview

Overall: We have used Mailster with Joomla for years, and are now excited to have it available in Wordpress. The reason it's so critical is its ability to bring email and a website together into a cohesive, user-friendly information ecosystem. Its primary purpose is to provide flexible mailing lists. Critically, these are two-way ' anyone belonging to the list who sends an email to the list's mailing address sends it to everyone else on the list. It has the same functionality as an internal corporate or group listserve, or the standalone open-source solution called 'Mailman'. But it greatly improves on the capabilities of either one by integrating that functionality within an existing Joomla or Wordpress CMS-based website. Our usage scenario: a trade group of 150 lawyers had used a Mailman mailing list for years and was reasonably happy with it, but it was separate from their website. The user lists didn't correspond, and a lot of valuable information was shared on Mailman that didn't make it to their website. That's a critical loss for a group that is trying to build a single, searchable database of information that grows in value over time. Mailster changes all that. It duplicates the capability of Mailman as a closed listserve and adds many more extremely useful features: 1. It integrates tightly with the user base of the CMS in flexible ways, so you only have one database of users. 2. You can add users, permanently or temporarily, to a mailing list who may not possess registered access to the website. 3. You can create as many mailing lists as you want, all from the same interface. This is great for subgroups of CMS users who might be collaborating on a project. 4. The archives are immediately available on the front and back ends, include attachments, and are searchable both with a Mailster search and a Joomla or Wordpress full-site search. 5. Archives for multiple mailing lists can all be set up to be viewed on the website, each with their own menu item or all combined. 6. There is an option for daily, weekly or monthly digests. 7. The 'ultimate' edition of Mailster can flexibly display emails in an individual CMS article automatically. We think of Mailster as a flexible bridge between (1) the email interface that everyone is used to and (2) your website, a group's listserve, specialized mailing lists, and the searchable content of the website itself. It's an indispensable tool. We strongly recommend this product.

Not very intuitive to create newsletters on touchscreens devices like phones and tablets. Review collected by and hosted on G2.com.