About ActiveCampaign
ActiveCampaign Features
- Automated Contact Management : Allows businesses to track and manage all their contact information in one place.
- Lead Scoring : This allows businesses to score leads based on demographics, interests, behaviors, etc.
- AB Testing : Allows businesses to test different messages and offers to see which ones are most successful.
- Lead Management : Keep track of your contact information, contact forms submitted, and conversion rates.
- ROI Tracking : Measure the financial impact of your marketing efforts and find out where your money is being spent the most.
- Subscription Management : Allows you to manage your subscription cycles and cancellations in a more organized way.
ActiveCampaign Ratings and Reviews
- Anonymous ReviewerMarketing and Advertising
I particularly appreciated the variety of tools and features offered by Activ Campagne. The platform offers a wide range of intuitive tools to make it easier to send and track marketing campaigns and more complex marketing tasks. Plus, built-in APIs allow complex campaigns and processes to be instantly planned and managed. Finally, the excellent customer service ensures that users receive the information they need when they need it.
- Adir RonDirector of Growth
We are using ActiveCampaign for both Marketing Automation (i.e. automated educational sequences for existing users) as well as a CRM platform, for managing our Sales pipeline.
CRM functionality is sub-par compared to other CRMs Reporting is very basic and lacking advanced functionality [for my needs] Advanced automations, triggers, and connections between workflows are not working well at all [In my experience], the Chatbot is extremely basic and lacking