- DIY P.Small-Business(50 or fewer emp.)
The automation is the reason we use Active Campaign. The automation platform is not only robust but is also extremely user-friendly and intuitive. There are also a ton of integrations that are native and make workflow a breeze. Review collected by and hosted on G2.com.
- GUBI G.Fisioterapeuta
One of the best things about ActiveCampaign for marketing is its high level of automation and personalization options. With ActiveCampaign, you can easily create automated campaigns that are triggered by specific customer actions or behaviors, and you can personalize your messages to each individual customer. This helps to increase engagement, build stronger relationships with your customers, and ultimately drive more conversions. Additionally, ActiveCampaign offers robust reporting and analytics tools that allow you to track the success of your campaigns and make data-driven decisions about your marketing strategy. Review collected by and hosted on G2.com.
- Karen G.Director of Marketing
I love that there are so many advanced email marketing features that are included in my very affordable subscription. I came from HubSpot's Marketing Starter package, which did not have all the functionality I needed without moving up to the next pricing tier - a $10k jump. Too prohibitive for the small business I work for. ActiveCampaign is an excellent alternative and the price is very affordable for those with tight marketing budgets. Review collected by and hosted on G2.com.
- Verified User in Civic & Social OrganizationSmall-Business(50 or fewer emp.)
The migration process was a nightmare both times I used AC. they said they would help move things over but actually created twice the work for me because they barely moved anything correctly. Making email campaigns is tedious - seems like its always bringing you backwards and takes forever because of that. Formatting is not very robust, theres limited options. It seems like theres 2 or 3 clicks for everything when there should be one. Id have moved my stuff a while ago if it wasnt such a pain to do. Review collected by and hosted on G2.com.
- Verified User in Financial ServicesSmall-Business(50 or fewer emp.)
Customer service is lacking tremendously. When you first sign up for Active Campaign, you will have a person call you to welcome you to Active Campaign, but I promise you one thing. If you start asking questions, they do the same thing that most software companies do. They will pretend they disconnected by not saying anything and wait for you to hang up. I had a girl called Maggie with the phone number ending in 210-7823 do this to me. The number one reason they do this is that they just want you to hire them for professional help and pay for the subscription at the same time. No such thing as customer service with software companies like this. You can hire outside of the United States from like India to manage your account with Active Campaign. Do no rely on customer service with Active Campaign to help you with anything. They will just put you on mute. Waste of time. Review collected by and hosted on G2.com.
- Leon Dror H.General Manager
The final straw on the camel's back was when I needed to segment users to email them and find out if they're still relevant. Segmenting users didn't work due to bugs (503 errors, lists not actually being segmented). I eventually hit the user limit before the support received my request. They wanted us to upgrade in order to check why their bugs were occuring. Review collected by and hosted on G2.com.
- Anonymous ReviewerConsumer Goods
Lo que ms me gusta de Active Campaign son las muchas posibilidades que te da para automatizar cada paso de un embudo de email marketing. Puedes controlar todos los estados por los que pasa un Lead y crear mltiples opciones.
- Alessio Z.Marketing and Advertising
ActiveCampaign offers powerful yet user-friendly tools to enhance your email marketing campaigns
- Lisa S.E-Learning
It was the most user friendly and organized marketing automation platform around.
- Ryan A.Financial Services
The useability was not good and confusing.
- Tamires N.Management Consulting
Interface pouco atrativa, programa pouco intuitivo, as informaes no ficam claras, dificil de incorporar no dia a dia do trabalho.
- Mark A.Computer Software
Using Active Campaign is the worst part of my working life. It's clunky, slow, buggy, and is caught trying to do too many things and doing them all badly.
- Alex ChaidaroglouInbound Marketer
I am using ActiveCampaign at the company I currently work at, for my personal blog and strongly recommend it to clients I occasionally work with. It is being used to send email newsletters and set up automations based on actions a subscriber takes. One of the core benefits it provides is that it has email automations with very strong capabiities and its API is very friendly to set up events and custom actions, which makes it ideal for small and medium SaaS.
Automations: You can segment users, apply tags and do a bunch of other things in order to nail your targeting and messaging. Very easy to set up with an array of triggers and actions, like wait time, copy-paste actions, etc. Pricing: If you get the plan that doesn't have the lead scoring and CRM, you get a very affordable email service provider with high deliverability and strong automations. List cleanup: It has an automated way to clean up your lists from inactive subscribers that hurt your deliverability. The support team has helped me many times toset things up.
- Alden DaleSenior Analyist, Technology Solutions
ActiveCampaign is one of the best budget options for marketing automation. While there is a CRM aspect, and in theory a sales department appeal, I think the primary usage is around marketing automation (although for the price, having the selling tools is a nice perk). Usually, ActiveCampaign is deployed within the marketing, or marketing operations department. Because of its placement in the market, it's often a good fit for smaller businesses that are not in a budget place to consider some of the pricier options, however, don't discount it as a tool for a larger company. If it has the tools you need, it can be a solid choice. However, the weak integration with SFDC often prevents me from suggesting this as a tool for larger businesses. Some can be done with the built-in integration, and using some API work (either custom dev or through a middle company like Zapier) helps, it's still not as strong when it comes to a 1:1 CRM sync.
Sending emails at an affordable cost Plug-and-play website/email automations. Very easy to set up triggered emails based on web activity. The SMS messaging is a nice perk you don't often find in a tool at this price point Clean list management and basic CRM functionality
- Steena BrownSexual Empowerment and Life Coach
I practically beg my colleagues to switch to ActiveCampaign, especially if they’re moving into more business automation and want to accurately and efficiently track their email list activity. I’ve used a couple of competitor's products and find them cumbersome and confusing. With Active Campaign, automation series are simple and visual, templates are easy to create and edit, and the robust tracking/tagging options aren’t in the way of the normal use for beginners while still being easily accessible for more advanced users. This is an email system that scales with your business and integrates well with sales funnel software.
Easy to implement detailed if/then email Automation Templates are easy to use and access Integrates with click funnel
- Adir RonDirector of Growth
We are using ActiveCampaign for both Marketing Automation (i.e. automated educational sequences for existing users) as well as a CRM platform, for managing our Sales pipeline.
CRM functionality is sub-par compared to other CRMs Reporting is very basic and lacking advanced functionality [for my needs] Advanced automations, triggers, and connections between workflows are not working well at all [In my experience], the Chatbot is extremely basic and lacking
- Jake TacherSales Manager
We use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.
Product: built backward in a lot of ways and is incredibly unsmooth to work with Server goes down a lot Buggy as all get out
- Ashlynn HenkelMarketing Director
ActiveCampaign is used for the whole company as our email marketing tool for campaigns and automations. It allows us to communicate with our audience based on their interests or actions.
Limited Drag'n'Drop Design Options Testing Groups Not Available No Ability to View or Edit HTML in Drag'n'Drop editor No Ability to Create Content Groups in Builder
- Tanmoy Sarkar P.Graduate Research Assistant
marketing and sales processes efficiently while keeping my costs low. I decided to give ActiveCampaign a try, and I was impressed with how easy it was to set up and launch my first email marketing campaign.The platform's intuitive interface and drag-and-drop email builder made it easy for me to create professional-looking emails that were customized to my audience's needs. I also appreciated the platform's automation workflows, which helped me automate my lead nurturing process and save time on repetitive tasks.I was also able to integrate ActiveCampaign with my other business tools, such as Shopify and WordPress, which made it easy for me to track my customers' behavior and personalize my campaigns based on their preferences.
- Kgaile M.CEO
Overall, ActiveCampaign is a comprehensive and feature-rich platform that can be a great solution for businesses looking to streamline and optimize their sales and marketing processes. However, it may require some time and effort to fully understand and utilize all of its features.
- Romaric S.Web Designer
ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it
- christie m.Home Health Care Provider
- Favier H.CMO