Raven Tools Overview

RavenTools is being used by our marketing department to provide support to our marketing, sales, and product management teams. As the digital media coordinator, it provides me the ability to track the performance of various digital media and campaigns all in one place. I also use the various tools to assist with web development and SEO planning. Additionally, I use the report creation tools to create performance reports for various teams within our marketing department. Previous to using RavenTools, our company did not have the ability to track digital media statistics. There was also no reporting system to share progress with various team members. The marketing department was struggling to get detailed insights. RavenTools has solved all of these problems.
Customer Service: Anytime I have had an issue or question regarding a RavenTools feature, their customer service team has been very responsive. You [may] expect a response within 24 hours. I do not recall a time I have had to wait more that 2 hours for assistance. Data Organization: One thing I truly appreciate about RavenTools is they present their data in a similar fashion to the original data platform. For example, RavenTools Google Analytics Data is organized in the same way you would find it on the Google Analytics website. The makes it extremely easy to find what you are looking for and allows easy use across multiple platforms. Easy Setup: Getting started in RavenTools is very simple. All you have to do is link up the accounts for your various brands. No extra coding is needed. The data will auto populate for you. Automation: Another great feature is the ability to set up automated reporting. Not only is it useful for those who need to receive the data, but it also serves as an action item for me. I can create a report template for each brand and set it up so I get an email whenever the scheduled report is ready. This reminds me to go in and check on any updates.

RavenTools was being used to manage the online presence of multiple clients looking for SEO optimization and PPC and SMM campaigns. I was the only individual involved in using the product, but the custom reports we were able to generate for clients and sales meetings were key to the company's closing of content strategy contracts.
SERP Tracking - compared to MOZtools, Raven's SERP tracking is a bit more difficult to handle. Having easy to use actionable dashboard charts are something that was sorely needed. SEO Management - it may not be the bread and butter of the suite, but I feel like Moz does this better. It was why I switched over to Moz.