Semrush Overview

The Accuracy of the data is a important and Unique feature for SEMrush. Their updation based on current trends and ease of dashboard are the good features. The keyword magic tool give all the relevant keywords with metrics that's all we required. The Monthly Report Scheduling and The Integrating with Google Analytics and Search Console provide more visual presentation to validate the data. Review collected by and hosted on G2.com.

We use SEMRush as a campaign management and competitor analysis tool for our SEO campaigns at TLo Ventures. While I believe you can use it for research into PPC campaigns and competition there, we mainly use it for the organic side of things. There are many features of SEMrush and we do not nearly use them all, but the ones we focus on are the Projects (for tracking keyword visibility, site problems, link tracking), and then the standard keyword/domain research tools like the "Organic Research" tab (for looking at what keywords a domain ranks for or what domains rank for a keyword). If you ever hear of a website or keyword and want to get some basic ideas of volume, competition, difficulty, etc, SEMRush is great for that.
Tool organization/presentation. There are so many features and tools in their program (which is a great thing) but it really can be confusing sometimes. Remembering where you have to go to get a certain metric can be difficult. Keyword/traffic volume accuracy. Some of the historical trends for keywords or domains seem off, especially when you compare a domain where you actually know the history. But that is an infamously difficult task. Better explanations of some of their tools. Some give you explanations upfront but then it's hard to remember how to use each one.