Google Analytics Alternatives & ReviewsUsed by 84% Professionals

Google Analytics Overview




(Alternatives.Co rating)
  • Linux
  • Windows
  • Large Enterprises
  • Small Businesses

Google Analytics, a web analytics service from Google, is an invaluable asset for business owners looking to get the most out of their websites. With real-time insights into website visits, page views, user behaviors, and more at their fingertips, businesses can analyze engagement levels and adjust content accordingly to maximize results - allowing them to make smart decisions that will help keep them ahead of the competition.

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About Google Analytics

Google Analytics Features

  • Google Analytics FeaturesAll-In-One Dashboard : Comes with a dashboard allowing users to get all the insights in one place.
  • Google Analytics FeaturesAdvanced Search Bar : Comes with an advanced search bar that uses AI to provide relevant data to users.
  • Google Analytics FeaturesReal-time User Overview : Provides real-time data about users’ data and their behavior across multiple channels.
  • Google Analytics FeaturesExploration Templates : Offers multiple pre-made templates allowing users to get an overview of traffic data.
  • Google Analytics FeaturesData Import : Allows users to import their first-party data and utilize it with their Analytics data.
  • Google Analytics FeaturesCloud-Based : Helps users to check for various insights on the go without installing the app.

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Google Analytics Ratings and ReviewsGoogle Analytics Ratings and Reviews

Alternatives.Co has rated
Google Analytics as 4.5



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Top Reviews
  • Emin Z.Chief Technology Officer (CTO)



    The user interface appeals to everyone. But as I mentioned in the title, GA4 is very dysfunctional. GA3 was much better. Both its ease of use and its interface are better than GA4. Customer support is nice. We have previously received customer support with Google's Ads service. We actively analyze here almost every week. Instant integration with Google's other products also produces a life cycle. This is also very nice. Review collected by and hosted on

  • Verified User in Information Technology and ServicesSmall-Business(50 or fewer emp.)



    First of all, it's really hard to use and by the time you get used to your workflow, they change the user interface. Second, the most important data to me (where are visitors coming from) is obscured. It used to be available, but now it says it's not. What happened? Finally, the conversion data doesn't match data coming in from Google Adwords or my own servers.. so I can only deduce that the data is incorrect. Oh... and there's zero customer support. Review collected by and hosted on