Google Analytics Alternatives & ReviewsUsed by 84% Professionals

Google Analytics Overview




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  • Large Enterprises
  • Small Businesses

Google Analytics, a web analytics service from Google, is an invaluable asset for business owners looking to get the most out of their websites. With real-time insights into website visits, page views, user behaviors, and more at their fingertips, businesses can analyze engagement levels and adjust content accordingly to maximize results - allowing them to make smart decisions that will help keep them ahead of the competition.

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About Google Analytics

Google Analytics Features

  • Google Analytics FeaturesAll-In-One Dashboard : Comes with a dashboard allowing users to get all the insights in one place.
  • Google Analytics FeaturesAdvanced Search Bar : Comes with an advanced search bar that uses AI to provide relevant data to users.
  • Google Analytics FeaturesReal-time User Overview : Provides real-time data about users’ data and their behavior across multiple channels.
  • Google Analytics FeaturesExploration Templates : Offers multiple pre-made templates allowing users to get an overview of traffic data.
  • Google Analytics FeaturesData Import : Allows users to import their first-party data and utilize it with their Analytics data.
  • Google Analytics FeaturesCloud-Based : Helps users to check for various insights on the go without installing the app.

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Google Analytics Ratings and ReviewsGoogle Analytics Ratings and Reviews

Alternatives.Co has rated
Google Analytics as 4.2



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Top Reviews
  • Chris ElliottClient Marketing Manager



    Multiple departments across our organization use Google Analytics, though my team (Marketing) uses it most frequently. On our side of things, Google Analytics allows us to see how the marketing site is performing and how it may need to be optimized. Other teams have actually connected Google Analytics to our web-based product to get additional insights.
    Google Analytics has the most powerful platform for gaining insights on website performance. Google Analytics is integrated with the Google Ads platform. Google Analytics is continually updating with new features and designs.

  • Reita SilvisPolicy Issuance



    Our constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.
    There is a learning curve and not much support or guidance The free version doesn't analyze as many data sources as our previous IBM analytics