About Google Analytics
Google Analytics Features
- All-In-One Dashboard : Comes with a dashboard allowing users to get all the insights in one place.
- Advanced Search Bar : Comes with an advanced search bar that uses AI to provide relevant data to users.
- Real-time User Overview : Provides real-time data about users’ data and their behavior across multiple channels.
- Exploration Templates : Offers multiple pre-made templates allowing users to get an overview of traffic data.
- Data Import : Allows users to import their first-party data and utilize it with their Analytics data.
- Cloud-Based : Helps users to check for various insights on the go without installing the app.
Google Analytics Ratings and Reviews
- Chris ElliottClient Marketing Manager
Multiple departments across our organization use Google Analytics, though my team (Marketing) uses it most frequently. On our side of things, Google Analytics allows us to see how the marketing site is performing and how it may need to be optimized. Other teams have actually connected Google Analytics to our web-based product to get additional insights.
Google Analytics has the most powerful platform for gaining insights on website performance. Google Analytics is integrated with the Google Ads platform. Google Analytics is continually updating with new features and designs. - Reita SilvisPolicy Issuance
Our constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.
There is a learning curve and not much support or guidance The free version doesn't analyze as many data sources as our previous IBM analytics