Plausible

Gauges

HubSpot Marketing Analytics

Chartbeat

Micro Analytics

HubSpot Marketing Analytics is a versatile and all-encompassing analytics toolkit that equips businesses with data-driven insights into their marketing endeavors. It meticulously monitors and dissects vital metrics spanning website traffic, lead acquisition, email campaigns, and social media engagement. Users benefit from the flexibility of crafting tailored reports and dashboards, enabling real-time performance evaluation, informed decision-making, and fine-tuning of marketing tactics. This tool is a catalyst for measuring ROI, deciphering consumer behavior, and catalyzing growth through strategic, data-backed marketing initiatives. It stands as an indispensable asset for modern businesses seeking to thrive in the digital marketing landscape.

HubSpot Marketing Analytics Alternatives and Competitors. Best Alternatives for HubSpot Marketing Analytics are Gauges, Independent Analytics, Plausible, Google Analytics, & Kissmetrics

HubSpot Marketing Analytics Alternatives & Competitors - Nov 2025

HubSpot Marketing Analytics is a robust AI-powered marketing analytics and dashboard tool designed to empower businesses with comprehensive insights into the performance of their marketing campaigns. Developed by HubSpot, a company founded by Brian Halligan and Dharmesh Shah in 2006, it has since gained popularity with over 184,000 customers spanning across more than 120 countries.

One of the key strengths of HubSpot Marketing Analytics is its ability to consolidate marketing data from various sources into a single, user-friendly interface. This integration simplifies the task of tracking and evaluating the success of different marketing initiatives, providing marketers with a centralized platform for data-driven decision-making.

Why HubSpot Marketing Analytics is best

Opting for HubSpot Marketing Analytics tool gives businesses capability to identify top-performing assets across the buyer&#39;s journey. This empowers marketers to pinpoint what content or campaigns are driving the most engagement and conversions. With this insight, they can refine their strategies, focusing on what works best for their target audience.

Furthermore, HubSpot Marketing Analytics extends its capabilities beyond marketing by offering the ability to track the complete customer lifecycle. Users can build reports that analyze customer relationship management (CRM) data, helping them uncover key trends and opportunities for growth. By tracking the actions of website visitors and understanding their behavior, businesses can trigger automation workflows to engage prospects and customers more effectively.

Few Key Highlights of HubSpot Marketing Analytics

In addition to the previously mentioned features and functionalities, this tool provides a range of other capabilities, including,

<ul>
	<li>Website Builder: Offers a user-friendly website builder with drag-and-drop functionality. This tool allows you to easily customize your website&#39;s design and content, making it simple to create a visually appealing and engaging online presence without the need for advanced coding skills.</li>
	<li>Online Form Builder: Effortlessly generate and embed forms on your website. These forms are powerful tools for lead generation, enabling you to collect valuable customer information and seamlessly integrate it into your CRM, ensuring a steady stream of potential leads.</li>
	<li>Live Chat: Facilitates real-time communication with website visitors. It&#39;s a valuable tool for engaging with potential customers, answering queries, and providing immediate support. By enabling live chat, you can convert more leads, close deals faster, and enhance the overall customer experience.</li>
	<li>Exit Intent Forms: Exit intent forms are a smart way to capture leads from visitors who are about to leave your website. HubSpot&#39;s exit intent forms are customizable and don&#39;t require coding skills to implement. These pop-up forms can offer incentives, such as discounts or content downloads, to entice visitors to stay engaged with your site and become leads.</li>
	<li>Lead Capture: Simplifies lead capture with its integrated forms. As visitors engage with your website, their details are captured and automatically synced with your CRM. This automation ensures that leads are efficiently managed, reducing manual data entry and minimizing the risk of missing potential customers.</li>
	<li>Transactional Email: Allows users to send essential messages like receipts, order confirmations, and welcome emails automatically. This ensures that customers receive timely and relevant information, enhancing their overall experience with your brand.</li>
</ul>

Benefits of HubSpot Marketing Analytics

<ul>
	<li>Analyze Website Performance Metrics: Allows users to assess their website&#39;s performance comprehensively. Users can track visitor traffic, evaluate user interactions, and gauge the quality of sessions. This insight helps in optimizing web content and traffic sources for better results.</li>
	<li>Detailed Marketing Reports: Access in-depth reports for all marketing assets, encompassing websites, emails, social media, and more. Simplify tracking by integrating reports into a consolidated dashboard, providing a comprehensive overview of your marketing efforts.</li>
	<li>Blogs, eBooks, Guides: HubSpot offers a range of valuable content resources, including blogs, eBooks, and guides. These resources serve as knowledge hubs, providing actionable insights and guidance across various marketing topics to enhance your strategies.</li>
	<li>Free Courses and Certifications: Offers a range of free courses and certifications on various marketing topics. These educational opportunities allow you to upskill in digital marketing, inbound methodology, and more, bolstering your expertise and credentials in the field.</li>
	<li>Newsletter Builder: Craft visually appealing and captivating emails with HubSpot&#39;s Newsletter Builder. Create customized emails and distribute them to specific contact lists, ensuring tailored communication that resonates with your audience and fosters engagement.</li>
</ul>

HubSpot Marketing Analytics provides two paid subscription plans: Free and Starter, offering flexibility with monthly or annual billing cycles. The inclusion of a free plan allows newcomers to explore its features before committing to a paid subscription, ensuring a comprehensive overview of its offerings. Users can easily access customer support through email, phone, or chat whenever assistance is needed, ensuring they receive timely and helpful guidance.

HubSpot Marketing Analytics integrates with a number of third-party applications such as MailChimp, Semrush, Hootsuite, Wrike, Hotjar, Freshsales, Campaign Monitor, Instapage, and more.

Enables personalized marketing by tracking user behavior and tailoring content to individual preferences.

Behavioral Targeting

Easily create compelling squeeze pages to capture leads and drive conversions effectively.

Squeeze Page Builder

Precisely categorize your contacts for more targeted and relevant marketing communication.

List Segmentation

Monitor website performance, including visitor behavior and engagement, to optimize your online presence.

Track Site Analytics

Host and assess video content's impact across marketing, sales, and service channels for enhanced strategy refinement.

Video Hosting

Capture leads and subscribers with customizable, user-friendly pop-up forms that require no coding expertise.

Pop-Up Forms

monetization

Free

organizationtypes

Large Enterprises

platforms

Linux

Paid

Small Businesses

Windows

<ul>
	<li>Free Marketing tools</li>
	<li>Free Sales tools</li>
	<li>Free Service tools</li>
	<li>Free Commerce tools</li>
	<li>Free CMS tools</li>
	<li>Free Operations tools</li>
</ul>

Free Tools

Includes:

<ul>
	<li>Marketing Hub Starter</li>
	<li>Includes 1,000 marketing contacts</li>
	<li>Service Hub Starter</li>
	<li>Includes 2 paid users</li>
	<li>Sales Hub Starter</li>
	<li>Includes 2 paid users</li>
	<li>CMS Hub Starter</li>
	<li>Operations Hub Starter</li>
</ul>

Starter

<ul>
	<li>Social media</li>
	<li>Teams</li>
	<li>Omni-channel marketing automation</li>
	<li>Custom reporting</li>
	<li>Campaign reporting</li>
</ul>

Professional

HubSpot Marketing Analytics Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top HubSpot Marketing Analytics Alternatives

HubSpot Marketing Analytics Pricing and Packages For 2025

HubSpot Marketing Analytics is one of the highly rated software from Analytics category. Know the best features of HubSpot Marketing Analytics that are rated by the highest no. of users.

HubSpot Marketing Analytics Reviews and Ratings - Nov 2025

HubSpot Marketing Analytics is a Analytics, Digital Analytics platform designed to help businesses grow. Know the HubSpot Marketing Analytics features and it’s benefits

About HubSpot Marketing Analytics - Overview and Features

Simple Analytics is a privacy-focused alternative to traditional web analytics, offering businesses a time-saving automation solution. It prioritizes visitor privacy by avoiding cookie tracking and catering to non-technical users with its user-friendly interface. The platform also boasts API access for integration, advanced data filtering, and features like ad-blocker bypass and SSL expiry alerts.

Simple Analytics Alternatives and Competitors. Best Alternatives for Simple Analytics are Google Analytics, Micro Analytics, Independent Analytics, Chartbeat, & Plausible

Simple Analytics Alternatives & Competitors - Nov 2025

Simple Analytics is a privacy-focused alternative to Google Analytics that empowers businesses to monitor website traffic and glean insights into visitor behavior. It was established in 2018 and is headquartered in Amsterdam, Netherlands; this innovative tool stands out for its stringent adherence to privacy regulations such as GDPR, CCPA, and PECR. Beyond its commitment to privacy, it boasts a user-friendly interface that presents comprehensive insights through an intuitive dashboard. This interface not only ensures ease of use but also reinforces its security measures by offering a lightweight script that bolsters website speed.

A Simple Web Analytics Tool with A Plethora of Smart Features

Simple Analytics excels at capturing nuanced user interactions with a suite of versatile features. One of its standout features is the ability to automatically collect events, which range from tracking downloads to monitoring email clicks and outbound links. Along with this, the platform streamlines reporting through automation that allows users to effortlessly schedule and receive reports. Uniquely, it introduces a dark mode and a goal feature that not only enhances the visual experience but also provides an effective framework for organizing and comprehending data.

Simplifying data management, Simple Analytics enables users to export data in the CSV file format while also offering the convenience of importing data from Google Analytics. Plus, it defies conventional ad-blockers, ensuring that crucial insights are not impeded by such technologies. Particularly noteworthy is the inclusion of an iOS app that facilitates remote access to all these capabilities. Through this app, users can conveniently harness the full potential of this tool, making it a comprehensive solution for businesses seeking to navigate the complex landscape of web analytics while prioritizing privacy and performance.

Benefits of Simple Analytics

<ul>
	<li>Effortless Automation: Saves businesses valuable time and resources by automating complex web analytics tasks to streamline insights delivery.</li>
	<li>Privacy-Prioritized Tracking: Ensures visitor privacy by avoiding cookie-based tracking methods and upholding ethical data practices.</li>
	<li>User-Friendly Interface: Is designed specifically for non-technical users to enable easy and effective utilization of its powerful analytics capabilities.</li>
	<li>Seamless API Access: Facilitates seamless integration and data extraction through API. This empowers users to extend functionalities for custom needs.</li>
	<li>Refined Data Filtering: Offers an advanced filtering system to allow users to effortlessly obtain the specific insights they seek, enhancing decision-making precision.</li>
</ul>

Simple Analytics comes with a 14-day free trial period to allow users to try its paid features before opting for suitable plans. However, interested users can purchase its paid plans at a starting price of $19/month.

Seamlessly imports data from Google Analytics to ensure a smooth transition and continuity.

Google Analytics Data Import

Overcomes ad-blocker barriers to provide uninterrupted data collection for comprehensive insights.

Ad-Blocker Bypass

Allows users to enjoy the convenience of the iOS app, enabling on-the-go access to analytics.

Mobile Accessibility

Enhances data comprehension with annotations that adds meaningful context to trends and patterns.

Contextual Annotations

Users can stay informed about SSL certificate expirations which maintain website security and trustworthiness.

SSL Expiry Alerts

Effortlessly provides scheduled reports to enable timely access to key analytics data.

Automated Insights

Simple Analytics

<ul>
	<li>100,000 datapoints per month</li>
	<li>10 websites</li>
	<li>1 user</li>
	<li>aggregated export</li>
	<li>events</li>
</ul>

Starter features, plus

<ul>
	<li>1,000,000 datapoints per month</li>
	<li>100 websites</li>
	<li>10 users</li>
	<li>raw level export</li>
</ul>

Business

Business features, plus

<ul>
	<li>1,000,000+ datapoints per month</li>
	<li>100+ websites</li>
	<li>10+ users</li>
	<li>prio email support</li>
</ul>

Enterprise

Simple Analytics Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top Simple Analytics Alternatives

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About Simple Analytics - Overview and Features

Mixpanel is a robust product analytics tool that empowers users to analyze their data effortlessly, eliminating the need for SQL. With its intuitive interface, businesses can easily explore and comprehend their data, extracting valuable insights. This user-friendly platform enables companies to delve into user behavior, track events, measure conversion rates, and make informed, data-driven decisions to optimize their products or services. By providing a powerful and accessible data exploration experience, Mixpanel empowers businesses to gain valuable insights and drive growth.

Mixpanel Alternatives and Competitors. Best Alternatives for Mixpanel are Phocas Software, Klipfolio, ClicData, Bright Guage, & Adverity

Mixpanel Alternatives & Competitors - Nov 2025

Mixpanel is an AI-powered analytical tool that empowers businesses to explore and understand their data without the need for SQL. It provides a comprehensive set of features to measure growth and retention metrics, enabling companies to make data-driven decisions and optimize their customer experience.

Founded in 2009 by Suhail Doshi and Tim Trefren, Mixpanel is headquartered in San Francisco, California. Over the years, it has become a popular choice among businesses from various industries worldwide, serving more than 8,000 customers.

Mixpanel boasts its real-time charts and visualizations, providing businesses with immediate insights into how users interact with their digital products and company. These visualizations help teams understand user behavior and identify areas for improvement.

Apart from its real-time charts and visualization, this tool also allows users to track user interactions across web and mobile applications. By instrumenting their products with Mixpanel&#39;s tracking code, businesses can capture valuable event data that signifies user actions and behavior. These events can be analyzed through simple and interactive reports, making it easy to query and visualize data with just a few clicks.

Mixpanel also offers various types of reports to cater to different analytical needs such as Insights, Funnels, and Flows. Insights provide a comprehensive overview of user behavior and engagement, helping businesses understand how customers navigate their products. Funnels allow companies to track the conversion and drop-off rates at each step of a predefined user journey, enabling them to optimize the conversion process.

Flows provide a visual representation of user paths through a product, highlighting popular user flows and potential bottlenecks. This allows businesses to identify areas where users might face challenges or drop off, enabling them to optimize the user experience.

Mixpanel&#39;s advanced reports offer additional capabilities for in-depth analysis. They provide the flexibility to create custom queries, apply segmentation, and compare different user cohorts. These advanced features enable businesses to gain deeper insights into their data and uncover actionable insights. Overall, Mixpanel is a powerful and user-friendly analytics tool that empowers businesses to explore and understand their data, measure growth and retention metrics, and make data-driven decisions.

Benefits of Mixpanel​​​​​​​

<ul>
	<li>Seamless Integration: Mixpanel offers seamless integration with various platforms and tools, allowing businesses to easily connect their data sources and streamline the analytics process.</li>
	<li>Intuitive UX: With a user-friendly interface, Mixpanel provides an intuitive user experience that makes it easy for users to navigate and explore their data, even without SQL knowledge.</li>
	<li>Board-wide Date Ranges and Filters: Allows users to set date ranges and apply filters across the entire analytics board, enabling them to analyze data from different time periods and segment it based on specific criteria.</li>
	<li>Create Personal Boards: Users can create personalized boards in Mixpanel to organize and visualize data according to their specific needs. This feature allows teams to focus on relevant metrics and tailor their analysis for different projects or goals.</li>
	<li>Customized Access: Provides granular access controls, allowing businesses to assign different levels of access to team members. This ensures that each user has the appropriate permissions to view and interact with the data based on their role and responsibilities.</li>
	<li>Mixpanel provides three subscription plans: Starter, Growth, and Enterprise. The Starter plan is free, while the other two plans require payment. Users have the option to try the Starter plan before committing to a paid subscription. Mixpanel offers customer support around the clock, available through chat or email for any inquiries or assistance needed.</li>
</ul>

Additionally, Mixpanel seamlessly integrates with various third-party applications, including Braze, Google Cloud, Figma, Sprig, Productboard, AB Tasty, Toplyne, MoEngage, Loudspeaker, and many more. This allows users to combine the power of Mixpanel with other tools they use, enhancing their overall analytics and data-driven capabilities.

Allows users to perform complex data modeling and analysis in real-time.

Query Time Data Modeling

Supports importing external data sources, enabling businesses to combine and analyze data from multiple platforms.

Data Imports

Enable users to access and analyze historical data, track changes over time, and identify trends and patterns.

Data History

Lets users analyze user behavior across different segments, such as by user attributes or cohorts.

Group Analytics

Allows users to capture and measure user interactions, events, and behaviors within their digital products or services.

Data Tracking

Lets you manage user roles, ensuring that data access is restricted and aligned with each user's responsibilities.

Access Controls and Permissions

Mixpanel

Up to 20M monthly events

<ul>
	<li>All core reports for user journey analysis</li>
	<li>Templates to get started quickly</li>
	<li>Unlimited integrations</li>
	<li>Unlimited collaborators</li>
</ul>

STARTER

​​​​​​All features in Starter, plus:

<ul>
	<li>Unlimited saved reports to monitor, update &amp; iterate on KPIs</li>
	<li>Mixpanel Modeling Layer</li>
	<li>Group Analytics &amp; Data Pipelines add-ons</li>
</ul>

​​​​​​All features in Starter, plus:

<ul>
	<li>Unlimited saved reports to monitor, update &amp; iterate on KPIs</li>
	<li>Mixpanel Modeling Layer</li>
	<li>Group Analytics &amp; Data Pipelines add-ons</li>
</ul>

GROWTH

Everything in Growth, plus:

<ul>
	<li>Advanced access controls</li>
	<li>Shared Data Views for collaboration</li>
	<li>Automated provisioning &amp; SSO</li>
	<li>Prioritized support</li>
</ul>

ENTERPRISE

Mixpanel Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top Mixpanel Alternatives

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Mixpanel is a Analytics, Embedded Business Intelligence platform designed to help businesses grow. Know the Mixpanel features and it’s benefits

About Mixpanel - Overview and Features

Plausible presents itself as a lightweight and open-source alternative to Google Analytics. It offers a streamlined approach to web analytics, focusing on essential insights while maintaining user privacy. Designed to be user-friendly and privacy-conscious, Plausible provides website owners with a clear picture of their site's performance without the invasive data collection associated with many analytics tools. Its open-source nature underscores transparency, enabling users to customize and adapt the tool according to their needs. By positioning itself as an alternative to heavyweight analytics solutions, Plausible offers a fresh perspective on data tracking that aligns with modern concerns about privacy and efficient data usage.

Plausible Alternatives and Competitors. Best Alternatives for Plausible are Google Analytics, Independent Analytics, HubSpot Marketing Analytics, Micro Analytics, & Hotjar

Plausible Alternatives & Competitors - Nov 2025

Plausible Analytics emerges as a transformative force in the realm of web analytics, offering a powerful and open-source solution that diligently monitors site traffic without compromising website speed. Born out of a commitment to counter the pervasive surveillance tactics prevalent in the AdTech landscape, Plausible Analytics was founded in December 2018 by Uku Taht. Its trajectory saw the launch of a public beta in January 2019, followed by subscription services introduced in May of the same year, positioning it as an alternative that values user privacy.

Plausible works as an open-source initiative aimed at revolutionizing web analytics while prioritizing user privacy. This innovative platform stands out for its intuitive, lightweight, and open-source nature. In a digital landscape rife with privacy concerns, Plausible Analytics ensures compliance with stringent regulations like GDPR, CCPA, and PECR, all while being designed, developed, and hosted within the European Union, utilizing European-owned cloud infrastructure.

With a rapidly growing user base, Plausible Analytics boasts over 10,000 paying subscribers, serving as a testament to its effectiveness and appeal. Currently, it monitors a staggering 229,000 websites, tracking a remarkable 44 billion pageviews across the web. This significant user adoption underlines its relevance and reliability in the analytics domain.

Key Highlights Of Plausible

Apart from the compliance and functionalities mentioned earlier, Plausible Analytics presents a range of additional attributes. Notably, it boasts a user-friendly interface that provides users with rapid and straightforward insights about their websites, all on a single page in under a minute. There&#39;s no need to navigate through complex menus or generate custom reports, charts, or slides, Plausible simplifies the process of comprehending website data. Furthermore, if you&#39;re currently using tools like Google Analytics, transitioning your existing data to Plausible is a seamless and hassle-free process.

In addition to that it also offers email and Slack reporting capabilities. This feature empowers users to effortlessly monitor their web traffic by receiving weekly and/or monthly reports, which can be shared with multiple recipients. This ensures that website owners stay well-informed about their online presence without the need for complex custom reports or dashboards.

Why Choose Plausible

Putting the previously mentioned functions aside, Plausible also has various other standout features. Let&#39;s explore some of the main things that Plausible offers.

<ul>
	<li>Zero Personal Data Collection: This tool refrains from gathering any personal data or identifiable information. In contrast to server logs that capture IP addresses and visit times, Plausible preserves user privacy by steering clear of personal data collection.</li>
	<li>Device-Isolated Tracking: It doesn&#39;t trail users across devices. Data remains confined to a single device, preventing cross-device tracking and safeguarding user anonymity.</li>
	<li>Open-Source Alternative: Works as an alternative for Google Analytics, Plausible distinguished by its open-source nature. Unlike Google Analytics, Plausible codebase is entirely open, promoting community collaboration and ethical data practices.</li>
	<li>Site-Specific Tracking: Unlike some analytics tools, Plausible Analytics refrains from tracking users across various websites and apps. Data isolation within each website maintains user privacy by preventing cross-site tracking.</li>
	<li>Minimized Data Collection: Prioritizes limited data collection, ensuring that the data it does capture is fortified with encryption and hosted on a European Union server. This strategy aligns with stringent data privacy regulations, enhancing overall security.</li>
</ul>

Benefits Of Plausible

<ul>
	<li>Streamlined Dashboard: Offers a user-friendly dashboard for straightforward insights. Its concise, one-page display grants swift access to vital site traffic information, without navigating complex menus or generating custom reports.</li>
	<li>Efficient Script: Employs a lightweight script that&#39;s substantially smaller than Google Analytics. This not only accelerates page loading, benefiting user experience, but also contributes to a greener web by reducing carbon footprint.</li>
	<li>Privacy Priority: Ensures anonymous site measurements without cookies or personal data collection. Privacy-focused, it refrains from cross-site or cross-device tracking, processing visitor data only within the EU, compliant with GDPR, CCPA, and PECR.</li>
	<li>Open-Source Transparency: Plausible stands as an intuitive, lightweight, and open-source web analytics tool, promoting transparency and collaborative development.</li>
	<li>Blog and Documentation: Provides informative resources via its blog and documentation, supporting users in maximizing their understanding and usage of the tool.</li>
</ul>

In terms of pricing, Plausible introduces an innovative structure, employing uncomplicated, traffic-centered fees with options for both Monthly and Yearly billing cycles. While it lacks predefined subscription packages, users have the flexibility to tailor plans according to their monthly page views. The platform also extends a 30-day free trial, allowing users to explore before committing to a subscription. Moreover, Plausible facilitates support access, offering assistance through its customer support channels.

Enables monitoring goal conversions, providing insights into user actions that align with website objectives.

Goal Tracking

Share your Plausible dashboard with others, facilitating collaborative insights and informed decision-making.

Dashboard Sharing

Allows multiple users to engage with data and contribute to analysis.

Collaboration Tools

Plausible interface is designed for easy navigation, ensuring a seamless user experience while exploring data.

User-Friendly Navigation

Offers a flexible API, enabling integration with other tools and platforms for enhanced data utilization.

API Flexibility

Integrate with Search Console, combining data sources for a comprehensive view of website performance.

Search Console Integration

<ul>
	<li>50 websites</li>
	<li>Email/Slack reports</li>
	<li>Unlimited data retention</li>
	<li>Unlimited team members</li>
	<li>100% data ownership</li>
	<li>Custom events</li>
</ul>

Traffic based pricing

Plausible Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top Plausible Alternatives

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Plausible is a Analytics, Digital Analytics platform designed to help businesses grow. Know the Plausible features and it’s benefits

About Plausible - Overview and Features

Google Analytics empowers businesses and website owners to make data-driven decisions with its free web analytics service. Its insights uncover the stories behind how customers interact with sites, helping shape strategies that boost performance and optimize content for a better user experience - all without the technical knowledge or expertise needed.

Google Analytics Alternatives and Competitors. Best Alternatives for Google Analytics are Semrush, Mixpanel, BrightEdge, Screaming Frog, & SimilarWeb

Google Analytics Alternatives & Competitors - Nov 2025

Google Analytics is a powerful web analytics service that was launched by Google in November 2005. It helps businesses understand their customers&rsquo; behavior, gather insights into the customer journey, and improve their marketing ROI. It is widely used by bloggers, small businesses, large enterprises, and many other types of organizations. The latest version of Google Analytics is Google Analytics 4 and it provides users with more comprehensive tools to analyze website traffic and anticipate future customer actions. 
 
Google Analytics comes with both a web version for desktop browsers as well as mobile apps for Android and iOS devices. With the apps, users can access real-time reports about website visitors and gain meaningful insights wherever they are. Furthermore, it uses Google&#39;s machine learning capabilities to offer new insights into customers&#39; behavior that might have been missed otherwise. All these capabilities combined together allow businesses to make more informed decisions when it comes to optimizing their online presence.

Reasons That Differentiate Google Analytics From Other Tools 
 
There are numerous web analytics services globally, but Google Analytics comes with various features that differentiate it from them. Some of these features are:

<ul>
	<li>Inbuilt Automation</li>
</ul>

Google Analytics&#39; Proactive Insights feature utilizes cutting-edge machine learning models to automatically detect and surface actionable insights from users&#39; data. This provides a much more comprehensive look into customer behavior, allowing marketing teams to become better informed on how customers interact with their product or service. Additionally, the tool can use these insights to generate automated reports that provide high-level summaries of key performance indicators (KPIs) over time.

<ul>
	<li>Reporting</li>
</ul>

Google Analytics offers an impressive range of user and traffic acquisition reports, helping users track the success of their marketing campaigns over time. This includes reporting on cost per acquisition (CPA), return on investment (ROI), and other industry-specific KPIs such as click-through rates. Furthermore, the tool also offers monetization and engagement reports which present valuable insights into how customers are interacting with their product or service.

<ul>
	<li>Advertising Workspace</li>
</ul>

A powerful suite designed to help users understand the value of their marketing efforts, Advertising Workspace provides a variety of features specific to advertising campaigns and performance tracking including cross-platform attribution reporting. It also offers data-driven attribution which allows marketers to identify the source of conversions, conversion paths reports which visualize customer journeys through different touchpoints, and model comparison reports for comparing different marketing strategies side-by-side in order to optimize results and ensure maximum ROI.

<ul>
	<li>Google Analytics For Enterprises</li>
</ul>

Google Analytics is available for big enterprises as well and it comes with some additional features. All the additional features come bundled with Google Analytics 360. Google Analytics 360 provides a suite of additional features to give enterprises more insight and transparency into their data. Some of them are:

<ul>
	<li>Automated Custom Tables allow users to quickly and easily generate tables from their most relevant datasets, saving them time while still providing detailed insights.</li>
	<li>Sub- and Roll-up Properties are helpful for organizing data and settings across multiple properties, giving them the flexibility to structure their information however they need.</li>
	<li>Report Customization gives users the ability to customize their reports based on the responsibilities within the company. This ensures that each person is receiving data relevant to their tasks, making it easier for them to focus on key trends and insights in their data.</li>
</ul>

Benefits Of Google Analytics

<ul>
	<li>​​​​​​​Helps businesses to gain insight into their customer&#39;s behavior, allowing them to tailor their marketing strategies to target the right people.</li>
	<li>By collecting and analyzing data from user interactions, offers business owners smarter insights for better decision-making; ultimately helping to increase revenue.</li>
	<li>With an updated collection limit and improved data-sharing capabilities, it provides users with a comprehensive view of their customer&rsquo;s journey and engagement with their brands.</li>
	<li>Enables users to integrate third-party systems like CRM or Point of Sale solutions, so that they can measure the impact of their channels holistically and make more informed decisions.</li>
	<li>Leverages powerful machine learning algorithms to provide new metrics that can be used to optimize campaigns and track key performance indicators more accurately than ever before.</li>
</ul>

Google Analytics is completely free to use for all its users. However, Google Analytics 360 from big enterprises comes with paid plans which can be accessed by contacting the sales team. The platform also comes with numerous integration support, such as Google Ads, Google Cloud, Google Ad Manager, Google AdMob, etc.

Comes with a dashboard allowing users to get all the insights in one place. 

All-In-One Dashboard 

Comes with an advanced search bar that uses AI to provide relevant data to users. 

Advanced Search Bar 

Provides real-time data about users’ data and their behavior across multiple channels. 

Real-time User Overview 

Offers multiple pre-made templates allowing users to get an overview of traffic data. 

Exploration Templates 

Allows users to import their first-party data and utilize it with their Analytics data. 

Data Import 

Helps users to check for various insights on the go without installing the app. 

Cloud-Based  

Google Analytics

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Google Analytics is a Digital Marketing, SEO platform designed to help businesses grow. Know the Google Analytics features and it’s benefits

About Google Analytics - Overview and Features

Gauges is a dynamic web analytics and marketing attribution tool that delivers real-time insights. With custom dashboards and diverse attribution models, it paints a vivid picture of customer journeys. By eliminating duplicates and offering easy integration, it simplifies complex data landscapes, making analysis seamless. It's simplicity and instant tracking ensure decisions are anchored in the present, driving effective strategies.

Gauges Alternatives and Competitors. Best Alternatives for Gauges are Chartbeat, HubSpot Marketing Analytics, Micro Analytics, Google Analytics, & Hotjar

Gauges Alternatives & Competitors - Nov 2025

Gauges is a powerful tool for understanding online activities. It helps users easily understand real-time web analytics and marketing results. This tool guides users through the complexities of online data, making it useful for businesses of all sizes. By analyzing digital interactions, this tool empowers businesses to understand their website traffic better.

Not only businesses, but Gauges also stands out as a helpful tool that resonates with individuals. It&#39;s flexible and connects different types of companies with their desire to really understand online interactions. In a time when data is super important, Gauges stays strong as a friend that figures out trends and shows important insights very accurately.

The main features of Gauges are Website Analytics and Marketing Attribution.

<ul>
	<li>Website Analytics</li>
</ul>

Website Analytics reveals a comprehensive view of managing online spaces. It smoothly combines precise data from websites, offline activities, and apps. By using live site analytics, it guides users into a space where they can easily access every page view. No syncing or redoing is necessary &ndash; numbers change with each visitor, providing an immediate understanding of page views and the visitors. The scope widens with Air Traffic Data, an interactive map that changes as visitors come in, showing a constantly changing picture of engagement.

<ul>
	<li>Marketing Attribution</li>
</ul>

Marketing Attribution is a powerful set of tools for online businesses. It tracks customer interactions and creates customized attribution models, enhancing Return on Investment (ROI). The suite includes Multi Touch Marketing Attribution for account-based tracking, overcoming ad-blockers, and refining credit distribution. It ends with Custom Attribution Models, tailoring every aspect of attribution for a harmonious symphony of success.

Benefits of Gauges

<ul>
	<li>Instant Insights: Unveils real-time data, painting a vivid picture of website engagements and customer interactions, ensuring decisions are rooted in the present.</li>
	<li>Tailored Control: Empowers users to sculpt custom dashboards to offer a canvas where metrics of significance are highlighted, aligning analytics with their unique perspectives.</li>
	<li>Attribution Spectrum: Presents an array of attribution models to afford users the freedom to choose the lens through which they understand the journey of their audience.</li>
	<li>Duplication Disrupted: Vanquishes duplicate tracking to clean data streams and ensure accuracy, enabling clear and confident analysis of every digital step.</li>
	<li>Seamless Simplicity: Comes with a simple interface to ensure that even amidst intricate analytics, navigation, and insight extraction remain uncomplicated and accessible.</li>
</ul>

Gauges allows users to use its services for free; however, interested users can contact the sales team to get pricing details.

Unveils a live map to chronicle real-time visits and interactions with elegance.

Air Traffic Data

Crafts and sculpts attribution rules that align precisely with unique analytical needs.

Custom Formula-Based Models

Ensures unhindered data flow for comprehensive insights that leave no gaps.

Sidestep Ad-Blockers

Unravels intricate customer journeys to capture every touchpoint's significance in the narrative.

Multi-Touch Attribution

Bridges the gap between Gauges and existing systems, fostering a harmonious ecosystem of data.

Easy Integration

Captures the heartbeat of interactions to offer insights that resonate with the present.

Real-Time Tracking

Gauges Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top Gauges Alternatives

Gauges Pricing and Packages For 2025

Gauges is one of the highly rated software from Analytics category. Know the best features of Gauges that are rated by the highest no. of users.

Gauges Reviews and Ratings - Nov 2025

Gauges is a Analytics, Digital Analytics platform designed to help businesses grow. Know the Gauges features and it’s benefits

About Gauges - Overview and Features

GoSquared Analytics is a dynamic web analytics tool that unfolds a realm of real-time insights and user-centric advantages. With a responsive dashboard for universal accessibility and automatic language detection to foster personalized engagement, it delivers actionable data with speed and precision. Its features, like real-time metrics, cross-platform accessibility, and user-friendly setup further enhance its value, making data-driven decisions seamless and effortless.

GoSquared Analytics Alternatives and Competitors. Best Alternatives for GoSquared Analytics are Google Analytics, Hotjar, Simple Analytics, Plausible, & HubSpot Marketing Analytics

GoSquared Analytics Alternatives & Competitors - Nov 2025

GoSquared Analytics is a real-time web analytics solution that delves into the depths of website traffic patterns and user interactions. This innovative tool emerges from the umbrella of GoSquared, a comprehensive platform meticulously designed to expedite revenue growth for online businesses. It is nestled within the bustling hub of digital evolution since 2006 and calls the vibrant city of London, UK its home.

Talking about its major offerings, along with its exceptional web analytics capabilities, GoSquared presents yet another invaluable asset - EcoSend. Yet, the focal point remains on GoSquared Analytics, a nimble contender to the well-known Google Analytics. The key feature of this tool lies in its ability to effortlessly furnish users with the quintessential website metrics they scrutinize daily, eschewing any complexities. Cognizant of diverse user needs, the tool&#39;s seamless adaptability caters proficiently to individuals and businesses, irrespective of their scale.

<ul>
	<li>Similar Yet Different From its Competitors</li>
</ul>

What sets GoSquared Analytics apart is its uncluttered interface housing an ensemble of real-time dashboards, casting a lucid light upon the intricacies of website performance. The brilliance of these insights, rooted in real-time precision, is further underscored by its astute predictive prowess. It charts an intuitive course by intelligently extrapolating traffic estimates across daily, weekly, and monthly spectrums. The tool&#39;s multifaceted capabilities extend to event metrics, engagement durations, and an ingenious gauge of bounce rates.

Adding a layer of convenience, GoSquared Analytics empowers users with the agility to export data into CSV files effortlessly and fosters seamless integration with an array of platforms - be it the likes of Zapier, Slack, Twitter, or even robust content management systems. This ecosystem is bolstered by a bevy of GDPR-compliant attributes and the assurance of PII-free environments. The tapestry of this tool thus weaves a comprehensive narrative of insight, projection, and integration for a more informed digital journey.

<ul>
	<li>Other Offerings of GoSquared</li>
</ul>

As mentioned earlier, along with Web Analytics, GoSquared comes with another product called EcoSend. It is the latest innovation that emerges as a sustainable email marketing platform. Embracing green energy ideals, its infrastructure draws power from renewable sources. In a commendable stride, it collaborates with organizations to sow the seeds of trees for its users, weaving an eco-conscious narrative. A testament to its commitment, a portion of profits is channeled into climate-focused initiatives.

This ingenious tool boasts an array of functionalities. It comes with an advanced data platform that forms its cornerstone and seamlessly orchestrates data-driven campaigns. With behavior-based triggers, personalized interactions unfold, bolstered by campaign tracking and click-through metrics. Along with this, its drip sequences and email forms usher in enhanced engagement, while the prowess of the HTML email builder empowers creativity. Not to mention, features like in-app messaging and live translation further enrich its repertoire.

Benefits of GoSquared Analytics

<ul>
	<li>Seamless Accessibility: Utilizes a fully responsive dashboard design to ensure effortless access and interaction across diverse devices.</li>
	<li>Intuitive Language Detection: Automatically identifies users&#39; language preferences that foster personalized interactions and enhance user engagement.</li>
	<li>Real-time Insight: Offers real-time metrics to enable swift analysis of website traffic and user behavior for informed decision-making.</li>
	<li>Universal Accessibility: Provides cross-platform compatibility to allow users to access insights from any operating system, anytime, and anywhere.</li>
	<li>Effortless Setup and Usage: Facilitates easy installation and user-friendly interface which makes the process of harnessing insightful data a hassle-free endeavor.</li>
</ul>

Talking about its pricing and integration support, GoSquared Analytics comes with a 7-day free trial period and its paid plans start at a price tag of $9/month. Apart from its affordable pricing, users can also make use of 3rd party services, like Slack, Twitter, and others.

Can effectively gauge user engagement dynamics for refined performance assessment.

Smart Bounce Rate

Offer visual markers to aid the tracking and analysis of crucial milestones.

Timeline Annotations

Empowers users to effortlessly transfer insights into CSV format for comprehensive analysis.

Easy Data Export 

Provide users with regular snapshots of website performance, enhancing decision-making processes.

Daily Email Reports

Ensures user data protection and adherence to privacy regulations with utmost diligence.

GDPR Compliant

Intelligently forecasts website traffic patterns on daily, weekly, and monthly scales.

Smart Predictions

GoSquared Analytics

<ul>
	<li>100,000 pageviews</li>
	<li>3 projects</li>
	<li>Email Reports</li>
	<li>UTM Campaign Tracking</li>
	<li>Unlimited team sharing</li>
	<li>Email support</li>
	<li>Event Tracking</li>
	<li>GDPR Compliant</li>
	<li>Strong Privacy Controls</li>
	<li>Unlimited Data Retention</li>
</ul>

<ul>
	<li>500,000 pageviews</li>
	<li>5 projects</li>
	<li>Email Reports</li>
	<li>Unlimited team sharing</li>
	<li>UTM Campaign Tracking</li>
	<li>Email support</li>
	<li>Strong Privacy Controls</li>
	<li>Unlimited Data Retention</li>
	<li>Event Tracking</li>
	<li>GDPR Compliant</li>
</ul>

Standard

1 million pageviews

Email Reports

10 projects

Unlimited team sharing

UTM Campaign Tracking

Strong Privacy Controls

Email support

Event Tracking

GDPR Compliant

Unlimited Data Retention

<ul>
	<li>20 projects</li>
	<li>2.5 million pageviews</li>
	<li>Email Reports</li>
	<li>UTM Campaign Tracking</li>
	<li>Unlimited team sharing</li>
	<li>Email support</li>
	<li>Event Tracking</li>
	<li>Strong Privacy Controls</li>
	<li>GDPR Compliant</li>
	<li>Unlimited Data Retention</li>
</ul>

Scale

GoSquared Analytics Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top GoSquared Analytics Alternatives

GoSquared Analytics Pricing and Packages For 2025

GoSquared Analytics is one of the highly rated software from Analytics category. Know the best features of GoSquared Analytics that are rated by the highest no. of users.

GoSquared Analytics Reviews and Ratings - Nov 2025

GoSquared Analytics is a Analytics, Digital Analytics platform designed to help businesses grow. Know the GoSquared Analytics features and it’s benefits

About GoSquared Analytics - Overview and Features

Piwik PRO is a privacy-focused web analytics solution empowering businesses with precise insights into web traffic. It promotes seamless collaboration, embraces SSO standards for user convenience, and offers instant custom reports and dashboards. With features like data anonymization, export versatility, and strong data encryption, it ensures responsible data handling and security, making analytics accessible and privacy-preserving.

Piwik PRO Alternatives and Competitors. Best Alternatives for Piwik PRO are Hitsteps, Micro Analytics, Independent Analytics, HubSpot Marketing Analytics, & Chartbeat

Piwik PRO Alternatives & Competitors - Nov 2025

Piwik PRO is a privacy-centric web analytics solution that caters to businesses seeking precise insights into their web traffic. By enabling robust tracking and analysis of website activity, it empowers users to comprehend intricate customer journeys across diverse online domains and applications. This not only facilitates an in-depth comprehension of user behavior but also furnishes invaluable tools to refine and enhance these customer journeys.

Founded in 2013, Piwik PRO started with open-source Piwik Platform consulting. In 2016, it evolved into Piwik PRO Analytics Suite, a robust web analytics tool from Wroclaw, Poland. With a strong focus on data privacy, it competes with Google Analytics, offering data sovereignty. Users can choose on-premises or private cloud storage, ensuring full control over their data.

Key Products Offered by Piwik PRO

Within the Piwik PRO ecosystem, a quartet of distinctive products&mdash;Analytics, Tag Manager, Customer Data Platform, and Consent Manager&mdash;deliver versatile functionality and purpose.

<ul>
	<li>Analytics:</li>
</ul>

The Analytics module shows users how visitors behave and interact online. It gives them accurate data and lets them collect the specific information they need from users. This module provides various tools for analyzing and improving user experiences, like tracking how users move through a process, understanding their actions, and making the experience better. It also ensures privacy by hiding personal information, allows users to work with a portion of the data if needed, and gives them full access to the original data. Users can personalize reports using an easy editor, and export data in different formats like JSON, XML, and CSV.

Tag Manager:

The Tag Manager module makes it easy for users to control how data is collected and used. It helps with creating and fixing tags using different templates, making tag organization simple. This module has a wide variety of tag templates, triggers, and conditions, which makes it quick to set up and manage tags. It also comes with useful features like customized pop-ups, performance insights, and personalized content to make it even more helpful.

Customer Data Platform:

In the Customer Data Platform section, users create detailed customer profiles and organize their data into different groups. This module focuses on privacy and helps share data with 1000 places. Its main features include easy importing and sharing of data, dividing customers based on behavior, and making special connections. It also emphasizes security, following rules like GDPR, CPPA, LGDP, TTDSG, and CPRA.

Benefits of Piwik PRO

<ul>
	<li>Enhanced Mobile App Optimization: Its Mobile SDK aids developers in refining mobile apps to enhance user experiences through data-driven insights.</li>
	<li>Seamless Collaboration: Fosters effortless teamwork to enable stakeholders to collaborate harmoniously in deciphering complex data streams.</li>
	<li>Effortless Authentication and Authorization: Embraces SSO standards to streamline authentication and authorization processes for a smoother user experience.</li>
	<li>Instant Custom Reports and Dashboards: Users can swiftly craft bespoke reports and dashboards to extract specific insights tailored to their business objectives.</li>
	<li>Intuitive Drag-and-Drop Editor: Comes with a user-friendly drag-and-drop editor to simplify data manipulation and make analytics accessible even to non-technical users.</li>
</ul>

Users can use Piwik PRO for free with some obvious limitations. However, it also comes with a paid plan whose pricing is not available on the website and interested users need to contact the sales team for the same. When it comes to its integration support, services/apps, like Google Tag Manager, Google Search Console, and others are supported.

Piwik PRO

Piwik PRO Pricing: Basic & Enterprise Plans For Small, Medium and Large Businesses Billed Monthly & Yearly. Compare the cost with top Piwik PRO Alternatives

Piwik PRO Pricing and Packages For 2025

Piwik PRO is one of the highly rated software from Analytics category. Know the best features of Piwik PRO that are rated by the highest no. of users.

Piwik PRO Reviews and Ratings - Nov 2025

Piwik PRO is a Analytics, Digital Analytics platform designed to help businesses grow. Know the Piwik PRO features and it’s benefits

About Piwik PRO - Overview and Features

Hotjar is a powerful AI-driven website heatmap and behavior analytics tool that was founded by David Darmanin in 2014. Its primary mission is to assist website owners and digital marketers in gaining a deep understanding of how visitors engage with their websites. Trusted by over 1.2 million websites across more than 180 countries, Hotjar is a go-to solution for optimizing web experiences.

Opting for Hotjar empowers website owners and marketers with deep insights into user behavior. It provides a comprehensive understanding of how visitors interact with websites, helping businesses make informed decisions to enhance user experience and optimize their digital presence. At its core, Hotjar offers three distinct yet interconnected features that work in harmony to deliver a comprehensive understanding of user interactions.

Heatmaps

One of Hotjar&#39;s standout features is its ability to generate heatmaps. Heatmaps visually represent user interactions on a webpage by using color-coded overlays to indicate areas of high and low engagement. These insights are invaluable for understanding which elements on a page, such as buttons, links, or images, are getting the most attention. By analyzing heatmaps, website owners and designers can make data-driven decisions about layout adjustments, content placement, and call-to-action positioning to improve user engagement and conversion rates. Hotjar provides three types of heatmaps:

<ul>
	<li>Click Heatmaps: These show where users click the most. They reveal which parts of a webpage are the most interactive and can help you identify the most popular links or buttons.</li>
	<li>Move Heatmaps: Move heatmaps track mouse movements, illustrating where users move their cursors the most. This can be particularly useful for understanding user engagement with non-clickable elements.</li>
	<li>Scroll Heatmaps: Scroll heatmaps display how far down the page users typically scroll. They help identify the point where users lose interest or where the most engaging content is located.</li>
</ul>

Why should you choose Hotjar

Recording

Apart from the Heatmaps, Hotjar also comes with Recording capabilities, which offer a unique window into the user experience by allowing website owners to watch real-time recordings of user sessions. The recordings provide a first-hand view of how visitors navigate the site, revealing the paths they take, the areas they linger on, and the hurdles they encounter. By observing these sessions, businesses can detect usability issues, identify pain points in the user journey, and gain a deeper understanding of user behavior. This insight is invaluable for refining website design, streamlining navigation, and improving overall user satisfaction. Hotjar stores your recordings for up to one year, facilitating ongoing analysis and improvement.

Feedback

This allows website owners to gain genuine insights into user opinions and sentiments. Users can express their thoughts and feelings while interacting with the website by highlighting specific sections they like or dislike. This real-time, in-the-wild feedback helps identify areas for improvement. Businesses can assess the performance of different web page elements by comparing feedback scores across pages, pinpointing underperforming sections. With support for over 40 languages and unlimited storage, Hotjar&#39;s Feedback feature offers a comprehensive and customizable solution for understanding user sentiment over time.

Surveys

This helps users to incorporate the voice of their customers into your decision-making process. You can create on-site and external surveys effortlessly, either by setting your goals and letting AI generate the survey or by using pre-built templates. The surveys provide a quick and efficient way to capture user opinions, helping you understand what users love or dislike about your website. Hotjar&#39;s AI also generates summary reports, simplifying the process of pinpointing issues and insights.

<ul>
	<li>It also offers on-site surveys that can be strategically deployed during the user journey, either as popups or links, allowing you to capture in-the-moment feedback.</li>
	<li>This tool comes with a drag-and-drop builder that makes survey setup a breeze, and you can customize the design to match your brand&#39;s colors and branding, ensuring a seamless user experience.</li>
</ul>

Benefits of Hotjar

<ul>
	<li>Integrations: Offers seamless integrations with various other tools and platforms, making it easy to incorporate its insights into your existing workflow and analytics stack, enhancing your overall data-driven decision-making process.</li>
	<li>Live Demo: Allows users to experience its features firsthand. This demo helps potential users understand how Hotjar works and how it can benefit their specific needs, ensuring a smooth onboarding process.</li>
	<li>Funnels: Offer a visual representation of user conversion flows. By analyzing these funnels and zooming into related recordings, you can pinpoint precisely where users encounter obstacles in their journey, helping you optimize the conversion process effectively.</li>
	<li>Dashboard: Presents a consolidated view of key metrics, providing a quick overview of what&#39;s happening within your product. By comparing user reactions to product updates through before-and-after metrics, you can gauge the impact of changes and swiftly identify user issues using visual insights, enabling efficient backlog prioritization.</li>
	<li>Blogs, Guides, Hotjar Learning, Survey Templates: Offers a wealth of educational resources through blogs, guides, and its learning platform. Users can access these to deepen their understanding of web analytics and user experience optimization. Additionally, Hotjar provides ready-to-use survey templates, simplifying the process of gathering user feedback and insights.</li>
</ul>

Hotjar presents four distinct pricing categories: Observe, Ask, Engage, and Custom packages. Within each category, there are four pricing plans, encompassing one free option and three paid subscriptions. New users, especially beginners, can start with the free plan, allowing them to explore the tool&#39;s capabilities and grasp its functionalities before considering a paid subscription. Hotjar&#39;s robust customer support is also available to assist users, providing valuable assistance and resolving any inquiries or concerns they may have.

Hotjar integrates with a number of third-party applications such as Slack, HubSpot, Jira, Google Analytics, Unbounce, Mixpanel, Zapier, Segment, WordPress, and more.

Hotjar

Hotjar is a Analytics, Digital Analytics platform designed to help businesses grow. Know the Hotjar features and it’s benefits

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