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Hotjar Pricing

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Hotjar provides users with a range of pricing options, consisting of four categories: Observe, Ask, Engage, and Custom packages. Within each category, there are four pricing plans, including one free option and three paid subscriptions. Pricing starts at $32 per month and can extend up to $440 per month, depending on the chosen plan. New users can begin with the free plan to explore Hotjar's capabilities before committing to a paid subscription. Additionally, Hotjar offers robust customer support, ensuring users have assistance and answers to any inquiries or doubts they may encounter.

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StartingUSD 0/moBilled Monthly

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StartingUSD 39/moBilled Monthly

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StartingUSD 99/moBilled Monthly

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Hotjar Pricing Plans & Packages

Hotjar, founded in 2014 by David Darmanin, is a powerful AI-driven website heatmap and behavior analytics tool. It aims to provide website owners and digital marketers with a deep understanding of how visitors engage with their websites. With over 1.2 million websites using Hotjar across more than 180 countries, it has become a trusted solution for optimizing web experiences.

Hotjar offers a comprehensive set of features including heatmaps, recordings, feedback, and surveys to provide valuable insights into user behavior. The heatmaps provide visual representations of user interactions, allowing businesses to identify areas of high engagement or potential issues on their websites. Recordings offer real-time insights into user sessions, enabling website owners to see exactly how users navigate through their sites. Additionally, the feedback and survey tools capture genuine opinions and sentiments from users, helping businesses incorporate the voice of customers into their decision-making processes.

Overall, Hotjar empowers businesses of all sizes to make data-driven decisions and improve the overall user satisfaction of their websites. With seamless integrations, educational resources, customizable survey templates, and consolidated dashboards, Hotjar provides a comprehensive solution for enhancing user experience and optimizing digital presence.

Hotjar Pricing Plans

Hotjar offers four pricing plans to cater to the diverse needs of website owners and marketers. These plans are designed to provide valuable insights into user behavior and optimize web experiences. The Basic plan, available for both monthly and annual subscriptions, includes features such as unlimited heatmaps, recordings of user sessions, over 40 survey templates, and the ability to create and store three surveys and feedback widgets with unlimited questions.

The Plus plan builds upon the Basic plan by offering additional features like data filtering and segmentation, as well as the Events API for tracking custom user actions. The Business plan takes it a step further with custom-built integrations, the Identify API for tracking custom user attributes, and frustration and confusion signals. Finally, the Scale plan provides access to advanced features such as funnels analysis, trends tracking, console tracking for errors, priority support, Hotjar API access, SAML single sign-on (SSO), dedicated customer success management, and full access to every feature offered by Hotjar.

Overall, Hotjar's pricing plans provide flexibility for businesses of all sizes to leverage its comprehensive suite of tools and make data-driven decisions that enhance user satisfaction. Whether you're a beginner exploring the capabilities or an established business looking for advanced analytics solutions, Hotjar has a pricing plan tailored to your needs.

  • Basic

    The Basic pricing plan offered by Hotjar provides users with a solid foundation to gain insights into user behavior on their websites. This plan offers valuable tools and features to optimize web experiences without going into the specifics of what it includes.

  • Plus

    The Plus pricing plan offered by Hotjar provides additional features and benefits compared to the Basic plan. It is designed for businesses looking to gain deeper insights into user behavior and optimize their website performance.

  • Business

    The Business pricing plan offered by Hotjar is designed for businesses that require advanced features and capabilities to optimize their website performance. It provides additional functionalities to enhance user experience and gain deeper insights into user behavior.

  • Scale

    The Scale pricing plan offered by Hotjar is designed to provide businesses with comprehensive access and support for their analytics and optimization needs. With its advanced features and dedicated customer success manager, the Scale plan offers a high level of service and functionality to help businesses make data-driven decisions.


In conclusion, Hotjar is a robust website heatmap and behavior analytics tool that offers a range of features to help businesses optimize their digital presence. With its comprehensive heatmaps, recordings, feedback, and survey capabilities, Hotjar provides valuable insights into user behavior. The pricing plans are flexible and cater to businesses of all sizes, making it accessible for both beginners and advanced users. Overall, Hotjar empowers website owners and marketers to make data-driven decisions and improve user satisfaction by gaining a deep understanding of how visitors engage with their websites.