marmof Overview

Currently we've implemented preview search which shows product recommendations when customers use the search bar. We've also implemented on-page recommendations for key funnels to provide additional recommendations for what other customers viewed as well as customers product view history. Finally, we've added recommendations to a few of our emails such as abandoned browse and abandoned cart to recommend similar products. This provides more context for customers to find what they're looking for more quickly.
Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers. Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly. Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.

We are currently switching from another vendor to Reflektion and are using Reflektion to provide product recommendations across our sites. Many departments are involved in this, but our operations team handles the bulk of the work managing the recommendations set up in the backend. We were looking to switch to a new tool that offered more accurate and customizable product recommendations for our customers.