About ActiveCampaign
ActiveCampaign Features
- Automated Contact Management : Allows businesses to track and manage all their contact information in one place.
- Lead Scoring : This allows businesses to score leads based on demographics, interests, behaviors, etc.
- AB Testing : Allows businesses to test different messages and offers to see which ones are most successful.
- Lead Management : Keep track of your contact information, contact forms submitted, and conversion rates.
- ROI Tracking : Measure the financial impact of your marketing efforts and find out where your money is being spent the most.
- Subscription Management : Allows you to manage your subscription cycles and cancellations in a more organized way.
ActiveCampaign Ratings and Reviews
- Lisa F.Small-Business(50 or fewer emp.)
I like how the interface is relatively intuitive and simple. It doesn't feel like there's a lot of extra stuff. For a beginner, it feels like it has the amount of features we need while still being pretty simple and straightforward. Also, we've integrated Calendly into it and it was easy and seamless. Review collected by and hosted on G2.com.
- Verified UserProgram Manager
We use ActiveCampaign chiefly as a contact manager and an email campaign platform. We send all of our company's emails out from AC and take notes on clients / group them into lists for easy management. It is our CRM and Marketing Platform. Additionally, we are starting to use the deal features to create sales pipelines for our clients, and it is going very well.
The main thing is that it can be clunky and slow. If the software just went faster, my life would be way easier. The drag and drop email builder is hard to use and feels inflexible. Sometimes emails will have strange formatting that doesn't show up on the backend but shows up when I send a test email or real email out. Random font size changes, etc. When I contacted ActiveCampaign, their solution was to literally delete all of my email campaigns and try again. So... not ideal.