Adobe Analytics Alternatives & ReviewsUsed by 70% Professionals

Adobe Analytics Overview

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  • Linux
  • Windows
  • Large Enterprises
  • Small Businesses

Adobe Analytics is an AI-driven web analytics tool that offers versatile data analysis across the entire customer journey. It allows users to seamlessly blend and dissect data from various digital touchpoints, providing real-time insights for a deeper understanding of customer behavior. This empowers businesses to make informed decisions, optimize their strategies, and deliver enhanced customer experiences by leveraging actionable data insights.

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About Adobe Analytics

Adobe Analytics Features

  • Adobe Analytics FeaturesCustomized Variables : Allows users to collect and analyze web and mobile app data tailored to your specific business objectives.
  • Adobe Analytics FeaturesAd Hoc Analysis : Users can perform on-the-fly data analysis and exploration, enabling quick insights and in-depth examination of data.
  • Adobe Analytics FeaturesCohort Analysis : Enables users to track and compare customers into groups over time, aiding in understanding their behavior patterns.
  • Adobe Analytics FeaturesCross-Device Analytics : Consolidates web and app data from different devices, providing a unified view of the customer journey.
  • Adobe Analytics FeaturesFlow Analysis : Visualizes customer journeys, identifying user paths through apps and websites, including drop-off points.
  • Adobe Analytics FeaturesAdvertising Analytics : Analyzes search engine ad campaign data, connecting traffic metrics to site engagement and real-time conversions within Adobe Analytics.

Adobe Analytics Ratings and ReviewsAdobe Analytics Ratings and Reviews

Alternatives.Co has rated
Adobe Analytics as 4.2



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Top Reviews
  • Verified UserManager



    Adobe Analytics is a global tool at Citibank, it is used worlwide to measure traffic and conversions on all our websites and campaigns, including marketing and internet banking pages, as well as mobile apps. We use Adobe Analytics for several marketing and business tasks, such as to track if any drastic changes in traffic and conversions have happened on the site, how well our campaigns are doing, what are the fallout rates for our main products and transactions and for insights on why people may be having difficulties on the site. We also use analytics data in order to target customers and prospects with relevant content using Adobe Target.

  • Verified User in SportsMid-Market(51-1000 emp.)



    The interface is clunky and not user friendly Review collected by and hosted on

Adobe Analytics PricingAdobe Analytics Pricing

Starting 0/moBilled Monthly
Starting 0/moBilled Monthly