Used by 70% ProfessionalsAdobe Analytics Overview
/5
- Linux
- Windows
- Large Enterprises
- Small Businesses
Adobe Analytics is an AI-driven web analytics tool that offers versatile data analysis across the entire customer journey. It allows users to seamlessly blend and dissect data from various digital touchpoints, providing real-time insights for a deeper understanding of customer behavior. This empowers businesses to make informed decisions, optimize their strategies, and deliver enhanced customer experiences by leveraging actionable data insights.
About Adobe Analytics
Adobe Analytics Features
- Customized Variables : Allows users to collect and analyze web and mobile app data tailored to your specific business objectives.
- Ad Hoc Analysis : Users can perform on-the-fly data analysis and exploration, enabling quick insights and in-depth examination of data.
- Cohort Analysis : Enables users to track and compare customers into groups over time, aiding in understanding their behavior patterns.
- Cross-Device Analytics : Consolidates web and app data from different devices, providing a unified view of the customer journey.
- Flow Analysis : Visualizes customer journeys, identifying user paths through apps and websites, including drop-off points.
- Advertising Analytics : Analyzes search engine ad campaign data, connecting traffic metrics to site engagement and real-time conversions within Adobe Analytics.
Adobe Analytics Ratings and Reviews
- Verified UserAnalyst
Adobe Analytics is our main source of data when it comes to understanding our customers and their needs. This is also our main data source to keep track of the health of the site and usage of the site. Its used by almost every department in my organization either directly or indirectly. When I say indirectly, it means they get to see the data we share from Adobe but they might not be hands-on pulling their own insights. This tool really helps us understand the customer journey across OMNI channel. Since we own full suite of Adobe tools, we can gather data even before our customers land on our site. We get data in Analytics from our SEM, display channels, and then when they are on the site, and any transaction they perform in our branches through the CRM.
Very easy-to-use interface Flexible implementation options Capable of in-depth analysis Lots of places to learn about the tool if you are a new user - Verified User in Online MediaSmall-Business(50 or fewer emp.)
It's very unintuitive. If you had work with Google Analytics its a cruel change. Review collected by and hosted on G2.com.
