Adobe Analytics Reviews

Abhinav S.Enterprise(> 1000 emp.)

4.0

Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Also addition to this its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive. Apart from this, there is some learning curve but that gives ease of Integration to the developers. Review collected by and hosted on G2.com.

RAHUL G.Data Analyst

5.0

Best thing about Adobe Analytics is the real time data tracking which is very important for create correct visualisations and dashboards, we can import data from multiple data sources which makes it very convinient to create the ETL workflow. Review collected by and hosted on G2.com.

Blake M.Sales Development Representative

4.5

The simplicity this platform provides me to understand user behaviors is paramount to the sucess I've seen in my role. Review collected by and hosted on G2.com.

Charlie Z.Owner/Operator

0.0

Unfortunately, the product isn't significantly better than Google's free offerings. Review collected by and hosted on G2.com.

Verified User in RetailEnterprise(> 1000 emp.)

0.0

Customer support is not timely. They break things and don't own up to it. Review collected by and hosted on G2.com.

Verified User in SportsMid-Market(51-1000 emp.)

0.5

The interface is clunky and not user friendly Review collected by and hosted on G2.com.

Ananthnag BallapalliSpecialist Business Analytics

10.0

Adobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization
Understand Webpage behaviour, pathing,Traffic & conversions Sources of traffic, Campaign Reporting Reporting, Benchmarking, Quick Analysis, Performance of the Webpage

Adam WaddingtonSolution Engineer

10.0

Currently, Adobe Analytics (AA) is the go-to analytcs tool for my entire company alongside several other basic third-party tracking pixels. We use AA to track conversions, marketing campaigns, user interaction, as well as for the building of dashboards and ad hoc analysis. This, combined with our team analytics team that leverages Ad Hoc Analysis with AA, provides very comprehensive overage of our analytics needs. The primary business problems we use AA to address are release testing (usage of site features), purchase activity, and marketing campaign success. We also track other general metrics such as Bounce Rates, Visits/Visitors, Registrations, etc.
Provides an interface that is easy to navigate and explain to general users Offers data extraction and automation through Data Warehouse Provides a baseline-architecture with the ability to customize when needed Ability to integrate with Adobe Target and other tools The ability to segment and run breakdowns/correlations/subrelations provides access to a great deal with granularity in reporting

Verified UserManager

10.0

We use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.
We setup very specific segments to figure out which customer segments are responding better for specific campaigns. Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful. Its data visualization capacity is very strong.