MailPoetUsed by 79% Professionals

MailPoet Reviews

Free | Paid

4.3

/5

(Alternatives.co rating)
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MailPoet is a WordPress newsletter plugin that allows users to easily send transactional and promotional emails to their followers and subscribers. MailPoet's powerful tools, intuitive user interface, and drag-and-drop features make it simple to manage your subscriber list and design eye-catching emails.

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MailPoet
4.3
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Positive Comments
  • Andrew G.Creative Director
    Review
    2.0

    Direct integration into Wordpress, User interface is solid, Pre-made forms are handy, building blocks are average in features. Support is slow to respond in 24 hours after a problem arises, forms are limited in layout creativity, despite being linked to Wordpress internally product display options for featured products and the like are limited. Make sure you are 100% confident before installing any mail service product. Understand the risks involved if you are banned for problems due to bounce rates (which will never be told to you) including other forms on your website that will have go be swapped out. Reach out to their customer service team to evaluate support before purchase. Look for user group support on Facebook or other sites to ensure that you have adequate help when something goes wrong. I switched to MailPoet 3 after several years of using MailChimp. Not only can you create a nifty sign-up form for subscribers, you can also create newsletters to send out to your customers for new product announcements, blog/news posts and more. My experience using MailPoet in that regard was fairly solid, however the layout of the newsletter was a bit limited in options. I used an email list cleaning company to verify my list before sending a campaign. The open and click rate were both excellent, however I apparently had an unacceptable Spam rate according to MailPoet and therein began a series of problems I encountered. I received a computer-generated letter saying that my bounce rate was too high and I would be permanently banned from using MailPoet 3 for life. What??? No additional information, no appeal process, nothing. So I went to a very large Facebook User's Group and posted my situation and that is when I got a real person form MailPoet to respond to my concern. The response I got was a bit 'cavalier' -- a kind of polite "gee we're sorry, yeah, you're basically screwed but maybe I can help you out". Not any kind of sympathetic understanding for what it took to learn and integrate the product in the first place or information about why I was banned. The worst part is that MailPoet also allows for the creation of Subscription forms, so it is unclear to me whether or not I am also 'banned' from the use of their subscription forms. So my review as I mentioned is I think it's a good product but a word of caution before leaving Chimpmail -- if you end up getting banned you will be facing hours of work removing the subscriber forms from your site and other elements that you decided to include from MailPoet in this instance. I have learned my lesson and will be sending out groups of emails going forward. I am glad I am a member of the user group on Facebook because that visibility got the attention of an employee who wanted to offer customer service to me as a result. I wonder if I would have gotten any reply otherwise.

  • H R.Small-Business(50 or fewer emp.)
    Review
    5.0

    Integrated ezine subscriber list right into my WordPress site means more frequent and easier communication with my double opt-in subscriber list. No more futzing around with fiddly MC external email list and building tedious newsletters, now I send amazing emails, much more frequently, directly out of my WP website. I wish it integrated with BookFunnel (maybe it will in the future), yet no more procrastinating on sending content. No more double-time with writing blog posts and also struggling to come up with ezine content. It's one step, and I'm always connecting others to my blog, so much easier and superior to an outside newsletter solution. Surprised more people are not using MailPoet. It is an uber-fast solution to creating and sharing content to connect with readers all from within the dashboard of one's own website. There is nothing that I don't like about the app. The app solves my issue of not sending ezines regularly (I just could not deal with use of external email applications such as MailChimp and so on). I love that I can use the MailPoet drag-and-drop features to create and send out professional-looking newsletters in minutes all from within the WordPress website dashboard. It is easy, peasy. MailPoet is forever free up to 1,000 subscribers, so anyone can try it, see how simple it is to reach out to mailing list subscribers, keep them connected to your website and brand, with zero risks. As the mailing list templates are WordPress integrated, the app has sign up forms for widgets and pages/posts that are integrated (no more fussing endlessly with API codes and cutting and pasting CSS/HTML code and trying to figure out why the sign-up forms are not working). MailPoet is also GDPR-compliant, which makes it easy to follow the communications laws and guidelines worldwide. The need for more frequent contact with subscribers (because I was not logging into MC to create ezines) was solved by MailPoet3. I just don't have time, as an individual business owner with no employees, to have too many fiddly outside services to sign into and use. MailPoet3 saves time, it has 50+ integrated templates, so I can write ezines or merely send links to new blog posts, all from within WordPress. I am also keeping my WordPress updated, as I now think of my website as my hub for online presence (website) and customer communication (blog posts sent from MailPoet 3).

  • Verified User in Online MediaSmall-Business(50 or fewer emp.)
    Review
    0.5

    If you don't ever plan to grow your subscriber base beyond the 2,000 mark, then MailPoet may work well for you. It's free and pretty easy to build a newsletter. It's the first time I write a review for our subscribers and while I thought I'd share my experience to help other users avoid falling into the same trap as I did. We have a list of close to 20k subscribers acquired over five years on a single website through an opt-in form. After we passed the 2000 mark, we were no longer able to send emails to our subscribers without becoming paying subscribers of MailPoet, which we understood. Following a rebranding and redesign of the site, we decided to upgrade our MailPoet account as we were no longer able to send emails to our subscribers. Right after paying for the upgrade (99 euros / $120), MailPoet asked us to fill a form to explain how we had acquired those subscribers. After completing the form, we were told that our MailPoet account would be subject to approval. I found the practice of charging a customer first, then requesting the user to go through an approval process borderline unethical. Why not be upfront and ask those questions before charging your customers? We were really disappointed by such business practices so we decided to cancel our subscription straight away. Little did I know that I couldn't do so during the approval process. So you pay for a month of subscription but can't use the service. I emailed the support team to cancel my subscription immediately. I got a response 9 days later. I was informed that our account was not approved and that I would be refunded of my payment. A month later, not only have I not been refunded of my canceled subscription but worse, we have been charged for another month! With no way to cancel the subscription. What a joke! Don't use if you plan to have more than 2,000 subscribers We were trying to send a newsletter to our 20k subscribers

Negative Comments
  • Andrew G.Creative Director
    Review
    2.0

    Direct integration into Wordpress, User interface is solid, Pre-made forms are handy, building blocks are average in features. Support is slow to respond in 24 hours after a problem arises, forms are limited in layout creativity, despite being linked to Wordpress internally product display options for featured products and the like are limited. Make sure you are 100% confident before installing any mail service product. Understand the risks involved if you are banned for problems due to bounce rates (which will never be told to you) including other forms on your website that will have go be swapped out. Reach out to their customer service team to evaluate support before purchase. Look for user group support on Facebook or other sites to ensure that you have adequate help when something goes wrong. I switched to MailPoet 3 after several years of using MailChimp. Not only can you create a nifty sign-up form for subscribers, you can also create newsletters to send out to your customers for new product announcements, blog/news posts and more. My experience using MailPoet in that regard was fairly solid, however the layout of the newsletter was a bit limited in options. I used an email list cleaning company to verify my list before sending a campaign. The open and click rate were both excellent, however I apparently had an unacceptable Spam rate according to MailPoet and therein began a series of problems I encountered. I received a computer-generated letter saying that my bounce rate was too high and I would be permanently banned from using MailPoet 3 for life. What??? No additional information, no appeal process, nothing. So I went to a very large Facebook User's Group and posted my situation and that is when I got a real person form MailPoet to respond to my concern. The response I got was a bit 'cavalier' -- a kind of polite "gee we're sorry, yeah, you're basically screwed but maybe I can help you out". Not any kind of sympathetic understanding for what it took to learn and integrate the product in the first place or information about why I was banned. The worst part is that MailPoet also allows for the creation of Subscription forms, so it is unclear to me whether or not I am also 'banned' from the use of their subscription forms. So my review as I mentioned is I think it's a good product but a word of caution before leaving Chimpmail -- if you end up getting banned you will be facing hours of work removing the subscriber forms from your site and other elements that you decided to include from MailPoet in this instance. I have learned my lesson and will be sending out groups of emails going forward. I am glad I am a member of the user group on Facebook because that visibility got the attention of an employee who wanted to offer customer service to me as a result. I wonder if I would have gotten any reply otherwise.

  • Verified User in Online MediaSmall-Business(50 or fewer emp.)
    Review
    0.5

    If you don't ever plan to grow your subscriber base beyond the 2,000 mark, then MailPoet may work well for you. It's free and pretty easy to build a newsletter. It's the first time I write a review for our subscribers and while I thought I'd share my experience to help other users avoid falling into the same trap as I did. We have a list of close to 20k subscribers acquired over five years on a single website through an opt-in form. After we passed the 2000 mark, we were no longer able to send emails to our subscribers without becoming paying subscribers of MailPoet, which we understood. Following a rebranding and redesign of the site, we decided to upgrade our MailPoet account as we were no longer able to send emails to our subscribers. Right after paying for the upgrade (99 euros / $120), MailPoet asked us to fill a form to explain how we had acquired those subscribers. After completing the form, we were told that our MailPoet account would be subject to approval. I found the practice of charging a customer first, then requesting the user to go through an approval process borderline unethical. Why not be upfront and ask those questions before charging your customers? We were really disappointed by such business practices so we decided to cancel our subscription straight away. Little did I know that I couldn't do so during the approval process. So you pay for a month of subscription but can't use the service. I emailed the support team to cancel my subscription immediately. I got a response 9 days later. I was informed that our account was not approved and that I would be refunded of my payment. A month later, not only have I not been refunded of my canceled subscription but worse, we have been charged for another month! With no way to cancel the subscription. What a joke! Don't use if you plan to have more than 2,000 subscribers We were trying to send a newsletter to our 20k subscribers

  • Verified User in Information Technology and ServicesSmall-Business(50 or fewer emp.)
    Review
    4.5

    Mailpoet is perfect if you are looking to manage your own email marketing services linked directly with your Wordpress site. The best feature is that it integrates with Wordpress nicely, and everything can be completed in Wordpress (welcome emails, newsletters and segmentation) without having to use another service. Another feature is the flexibility in the settings on how to activate certain email triggers when people join a website, or new content is updated. There is nothing I dislike, only a suggestion for improvement which is the premium version of mail poet 3 should have the ability to support bounce emails using external email services. The current workaround requires a 3rd party created a plugin which I don't like, as it's not fully supported by mail poet. To use the bounce service with mail poet the only current option is to subscribe to there entire email service, which is not ideal, especially for organisations like myself who are partnered with amazon SES. My recommendation for the mail poet team, to further improve their product is to simply add the bounce service support to the premium plugin, or as a separate paid supported addon. If you're considering using mail poet, a startup with the free service which supports 1000 users. If that works, then switch over and make sure your web hosting is decent (dedicated hosting is preferred). Were able to drop MailChimp and switch all services to mail poet for a client. This making everything much simpler, cleaner and secure. The automation of emails and the ability to email out newsletters automatically when new content is created In Wordpress solves the problem of manually having to create newsletters Yeahch week.

Capterra
4.5
Top Comments by Capterra
Comments
  • Marcius R.Entrepreneur
    Review
    5.0

    Now that MailPoet has been acquired by WooCommerce, it has become an industry standard for Wordpress. Of course, this can be both a good and a bad thing, depending on how they will chose to move forward with this. It still is a very easy to use tool which I recommend to anyone starting a website or anyone with a niche website that has a small audience. For the most part, you won't need anything more complicated unless you chose and want to expand. But beware of the cons I've listed here.
    Mailpoet has a faster setup and it's easier to use for many of my non techie clients. Sendy is a solution for a more serious type of newsletter with many subscribers.
    Mailpoet is very easy to use. It's specifically designed for the average Joe. You can easily integrate it into your Wordpress and start capturing leads. It has a good amount of features to be useful but not too many to be overwhelming and it integrates with Woocommerce, which means it has functionality to run an ecommerce store. Or you can use it for just running a blog and use the "send emails of the latest blogs posted" feature.
    While the subscriber data is technically hosted on the website, it's more of a hybrid solution. Yes all subscribers are stored in the Wordpress site, but the email deliverability is done through MailPoet and they are pretty quick to punish anything that "looks" like SPAM and disable your email deliverability without appeal. For this reason I only recommend you subscribe to the monthly plan, not the annual plan. You can change your email sending provider to something else, sure, they allow you to do it. But, your usage of the plugin and the cost is still based on the number of subscribers even if you're using someone else's email delivery plan, which seems nuts since all the data is on your server and the usage of the plugin whether it's 1 subscriber or 1 million doesn't affect them at all if you're using someone else's email delivery service. The free plan has a 1000 subscriber limit, which is fine for most small sites, but only a delivery of 5000 emails per month, which - if you have 1000 subscribers - that means you'll only be sending 5 emails a month.

  • jason e.sales executive
    Review
    5.0

    It makes it easy for us at supersales-guys-and gals to keep in touch with our clients and has added some value to the sales force. It's indeed a tool to recommend. It doesn't really matter if you are a complete novice, newbie or an expert with email marketing or lead generation tools- with mail poet, you will yield quality results.
    too many texts. complex to work with.
    With an almost 5 stars rating in WordPress, this plugin is very responsive when it comes to sending bulky emails. It's available both in the freemium and premium versions with setup being very easy. The free plan holds a max. of 1000 subscribers and supports 500,000 simultaneous emails send on. It has some pre-made templates that are very attractive and easily customizable for creating awesome newsletters, sign-up forms, welcome emails, etc. Easy to integrate. this tool makes it absolutely trouble-free to import data from other email marketing software like Mailchimp and others. Post notifications- Mail poet, allows you to quickly encompass your most popular or new posts within a specific email campaign; this way when your subscribers receive either a welcome email or some other type from you, they will also be recommended your newest or most popular published article. I kind of like this feature because it's a smart way of retaining subscribers. The more they are notified about your famous or future works, the more your traffic increases. For me, it's one of the best ways to bump up customer retention rates. Another exceptional feature I discovered with this tool is, based on the behaviours of your subscribers, you can create separated campaign partitions for each set of subscribers. For instance, those who do not always open your emails, those who take specific actions depending on your offers.
    It's just good for me to say, I'm satisfied.

  • Melle P.Creative Manager
    Review
    4.0

    Overall, if you have a super small list and you're just starting out, it's a great way to use the WordPress interface to do one more thing. It's got a straightforward editor (albeit a bit basic) that lets you do more or less what you need to do with a mailer. You can schedule your emails, set up welcome and follow-up emails from woo-commerce and even set up some basic re-engagement. It also does a great job of teaching beginning users about email list rules and etiquette, which is a nice touch. We set it up for plenty of clients, and I haven't heard a lot of negative feedback (until their lists grow and pricing becomes an issue).
    Super easy to use interface, lots of great guidance for mailing list management, great (and time saving integration with WordPress)
    It is INCREDIBLY expensive for the feature list. There's really nothing advanced about it. If the price point were different, I would say that it's a good starter program for someone looking to start building their mailing list, but the truth is, some more feature rich competitors have a much better starter package. It's also a bit buggy. Sending (or getting it to send) can be a pain. The analytics aren't good enough to really learn much about your audience and the complexity of the builder leaves a bit to be desired.

  • Justin Z.Web Developer
    Review
    4.0

    Pretty satisfied. User-friendly interface. Easy deployment.
    It saves a lot of time and removes technical hurdles for many users from dealing with several different software to be able to send nice and professional newsletters. WordPress notification emails can be sent using MailPoet service, so your emails going to spam problem is now gone.
    Its segmentation and integrations are limited to WordPress core features and WooCommerce only. You can use automation tools like Zapier, but it is strange you sending data out to Zapier and send back to WordPress. Majority of users running WordPress are not on managed platforms, it would encounter technical and performance problems, I believe. It does not support Multisite, that really let me down. It does not support multilingual either.

  • Miguel D.Desarrollo de nuevos negocios
    Review
    5.0

    MailPoet was my first newsletter solution and it worked just great, I used it for clients too and we have not complained, even my not-techy clients figured out how to use the platform. My account was paused once because they thought there may be a spam issue with my account but after verification, it went back to normal.This is not an email marketing solution since the automation part is limited, but it is a great tool for newsletters and e-commerce.
    -They have their own sending system-Can be integrated with Woocommerce for transactional emails-Different styles for the sign-up form-Automatic emails once you publish an entry
    -They are very strict with anti-spam policies and sometimes your account may be paused-Limited email templates

  • Gustavo B.Director
    Review
    5.0

    MailPoet does provide a good service overall. It shows good metrics about the emails sent, does have a nice integration with WooCommerce, and you can reach with easy its customer service.
    MailPoet does provide a better free tier for beginners, it does integrate easily with Divi, WordPress, WooCommerce and many related pluggins.
    It is easy to integrate with a WordPress site It does have a free service up to 1000 email addresses MailPoet does provide a good email editor withing WordPress who makes easy to access any website resource media.
    It depends on WordPress solely, then you can make any campaign other than having a website running.