Serpstat Reviews

Olena S.Chief Product Officer

5.0

Serpstat has become my go-to platform for all things SEO and more. Its extensive range of features has truly impressed me. From insightful backlink analysis to precise rank tracking and visibility trend monitoring, Serpstat has it all. What sets it apart is its commitment to innovation, offering advanced tools like AI Content Tools and keyword clustering, which I haven't seen in other SEO software. Plus, it's not limited to just the typical North American and Western European markets; it covers Eastern European markets exceptionally well. Review collected by and hosted on G2.com.

Manoj k.Digital Marketing Executive

4.0

whether to do keyword analysis, web page rank calculation or track the number of backlinks, this tool can do these tasks within minutes. this keeps me to have an upper edge over my competitors Review collected by and hosted on G2.com.

Verified User in Food & BeveragesMid-Market(51-1000 emp.)

5.0

Serpstat has helped us to grow our organic traffic by 270% during the first year, using flexible rank tracking and very convinient keyword research. Also, after technical audit of all pages, we've fixed our titles and descriptions, and are observing the CTR increase constantly every month. It is 3 times up already, and keeps growing! Review collected by and hosted on G2.com.

Andrew J.Marketing

0.0

If you can get a lifetime deal, then its probably still worth it. But on a monthly plan, you can do much better. Review collected by and hosted on G2.com.

Verified User in InternetSmall-Business(50 or fewer emp.)

0.0

Example: Regularly I'll be looking at the tracked keywords report and the data will be "loading" for an entire day while they refresh, why not display the old values along with a last updated date until there's new data. Review collected by and hosted on G2.com.

Olivier B.Action Officer / Project Manager

0.5

They have removed most of the LTD features and tried to force me to upgrade. It's not fair at all. Review collected by and hosted on G2.com.

Tanya I.Machinery

5.0

Serpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer.

Olexii Y.Marketing and Advertising

5.0

Primarily, the support is excellent. They collected a great team, and if you encounter any uncertainties, you can simply ask, and they'll assist you in the conversation to find a solution. Personally, I highly recommend it, as I find it very attractive.

Yevheniia D.Financial Services

5.0

It is easy to use. This tool has many great features, such as analyzing the performance of the site, comparing and checking the website of your competitors, conducting keyword research, and many more.

Colette M.Retail

3.0

Serpstat isn't super intuitive the way it is set up. Our company uses multiple SEO tools (including Serpstat, ahrefs, and more). I feel like Serpstat gives very different results and sometimes it's not easy not navigate.

Klemen V.Marketing and Advertising

3.0

Backlinks are producing really weird results and that is the reason that I am not using SerpStat (unless I have to).

IGOR T.Marketing and Advertising

3.0

The price used to be much better than the competitors price but it's not true now. They keep raising price every year

Tim MackFounder and Ring Master

10.0

On of my biggest pains is identifying where my traffic is coming from, what sites are sending me the link juice, what key words people are using to find me, and what my competitors are using to gain rankings. I found using Serpstat, I was able to track my keywords which allowed me to generate additional web content based around them, which led to higher rankings. I was able to analyze my competitors web pages, then decide on a marketing campaign to take their positions in the market, then identify which web pages pages were sending me back the best link juice. Lastly through the use of their site audit system, I was able to find places where I could tweak SEO performance for optimum results.
Discovering organic keywords and your search engine position with them. Helping you to discover new keywords to research your business. Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).

Joe GattoVP of Marketing & International Business Development

10.0

I use Serpstat to determine what keyword phrases people search for in relation to our service, and then write LinkedIn posts to answer those questions.I also use it to help clients see where they can improve their digital marketing & SEO. They appreciate that I have their profit interests in mind & create free/valuable reports for them.
I can get detailed data for a low price, and it's a lot better than Google's free data. It doesn't slow down my computer like a browser SEO tool. It shows general search data, not just what Google thinks I want based on my past searches. It provides good tips for content marketing ideas based on search queries.

Newaz ChowdhuryMarketing Executive

10.0

I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.
on page seo audit keyword research competition analysis links

Mitch LeeSEO Manager

6.0

I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away. Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring. Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

Armand PanganibanManaging Editor

8.0

I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.
Some of the the audit points are too technical and require more explanation. Would like additional report editing options. More suggestions for SEO improvement.

Dragan NikolicContributor

8.0

Serpstat is used for tracking overall client SEO performance. Their dashboard makes it easy to see whether we, as a marketing comapny, are doing a good job of increasing the overall search engine visibility for our clients. Serpstat is really good at analyzing onsite and technical SEO metrics, which is the foundation for every website.
Offsite SEO. Link Index. UX/UI of the tool.

Paul C.Managing Director

5.0

We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.

Joseph K.President and CTO

5.0

I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!

Daniel H.Marketing

5.0

Serpstat is our main tool for all things SEO. We use Majestic as a backlink analysis tool and MOZ Pro occasionally, but all keyword research & tracking is done with Serpstat, also most technical audit stuff.

Micha P.Owner

5.0

I use Serpstat mainly to track competitors. I know which keyword phrases my competitors are displaying for and which ones they are not ;) I know where my competition is getting backlinks.

Verified ReviewerDirecteur

5.0

It was a relief working with this solution after some bad experiences with other tools: one for rank reporting and another tool for audit and backlinks (slow updates, incorrect data).

armand P.Managing Editor

3.0

Serpstat has been a useful tool for creating client reports.

eugenelata

5.0

I'm so happy I tried this tool before buying something more expensive and "popular". I was struggling to rank my blog and find optimal long tail keywords. Sersptat gave me the ability to compare my site with successful blogs in my niche and find their loopholes that I could use for ranking. I'm totally left-taught and found all the important tutorials for this great tool on youtube. Hundreds and hundreds of niche long tail keywords! I'm finally turning my blog into somethi...

ivanfilimonov

5.0

It certainly is one of the most capable SEO multitools today. Positions are shown in time and with minute accuracy. The quantity of backlinks matches Semrush and sometimes exceeds it. The site audit is quite neat and easy to work with if you re-run the action multiple times as it showns which of the previously existing errors had been addressed and which errors are new. From content marketing prospective this tool also has a lot to offer and in bundle with other marketing tools provides a tho...

ievgeniiapustomelnyk

4.0

I'm a user of this service for almost 6 months...and love every bit of it..no matter wether you use it for a keyword research, webpage analysis, or exploring your competitors, it works just gr8!!! Worth every penny!

slavaself

4.0

I have been using it for 3 months already. This platform has all the necessery tools to complete SEO. I lovin' it!