Adobe Analytics Reviews

Abhinav S.Enterprise(> 1000 emp.)

4.0

Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Also addition to this its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive. Apart from this, there is some learning curve but that gives ease of Integration to the developers. Review collected by and hosted on G2.com.

RAHUL G.Data Analyst

5.0

Best thing about Adobe Analytics is the real time data tracking which is very important for create correct visualisations and dashboards, we can import data from multiple data sources which makes it very convinient to create the ETL workflow. Review collected by and hosted on G2.com.

Blake M.Sales Development Representative

4.5

The simplicity this platform provides me to understand user behaviors is paramount to the sucess I've seen in my role. Review collected by and hosted on G2.com.

Charlie Z.Owner/Operator

0.0

Unfortunately, the product isn't significantly better than Google's free offerings. Review collected by and hosted on G2.com.

Verified User in RetailEnterprise(> 1000 emp.)

0.0

Customer support is not timely. They break things and don't own up to it. Review collected by and hosted on G2.com.

Verified User in SportsMid-Market(51-1000 emp.)

0.5

The interface is clunky and not user friendly Review collected by and hosted on G2.com.

Andy LunsfordManager, Digital Analytics Implementation

10.0

We use Adobe Analytics at our organization as part of the Adobe Experience Platform to help us understand client interaction with our web properties including public web, online banking, and our application flows. We are able to take complex measurement plans that help us understand user engagement with features down to a component level and iterate in our sprints to improve our products utilizing the data we capture from our analytics implementation.
Full-featured, ability to capture any data point that is needed for your measurement in an easily reportable way with events, eVars, props, listVars, & classifications on top f these variables. Heavily customizable, the ability to utilize your own logic to match your existing reporting & terms when setting up variables & events for tracking. If you wanted over 100 variables set whenever a page load, you could do it if your use case requires it! Industry-standard, originally named Site Catalyst, Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path for the next 5-10 years to still be extremely relevant to your organization.

Serena MaGlobal Web Analyst

10.0

We use Adobe Analytics across our digital team to provide analysis for product management, digital marketing, and digital analytics. We use it to track different external and internal campaigns. Through Adobe Analytics, we are able to regulate and share our data across different stakeholders at ease. In addition, we are able to use Report Builder to automate reports to send to associates across all different departments.
Reporting UI UX

Travis WongSEO Manager

10.0

We use Adobe Analytics as one of our analytics platforms for tracking and tagging. It allows us to measure traffic, revenue and other KPIs. Since we have Adobe Analytics tagged throughout our site, it allows us to compare against our other analytics platforms for accuracy and a better understanding of performance.
Tagging Tracking Breakdown/segmentation Scale

Craig S.Small Business Owner

3.0

Overall: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Liam K.CMO

5.0

Overall: Adobe Analytics is a easy top use app with a nice and intuitive user interface. Setting it up and deployment is very easy.

Yavuz Selim E.Verified LinkedIn UserCEJ Strategy & Orchestration Expert

4.0

Overall: We have many data sources to be employed at our disposal and we are using them to monitor country websites.

Md. Tanvir Bin N.IT officer

5.0

Overall: The user interface is really straightforward to use, and obtaining reports is pretty easy.

tim S.Verified LinkedIn UserConsultant

5.0

Overall: I've used it as a user, implemented, and owned it as a product.

Verified ReviewerVerified LinkedIn UserAnalista de Comunicaciones

5.0

"Adobe for reporting"