Heap Reviews

Jouva X.Mid-Market(51-1000 emp.)

4.0

Besides the product, team success managers are always very attentive to my needs and have been readily available for assitance Review collected by and hosted on G2.com.

Marissa M.Enterprise(> 1000 emp.)

4.0

Heap is a simple enough analytical tool to learn for anyone at any skill level with data analytics and non-data analyts. The platform allows for the creation of data visuzalizations while analyzing the requested data, which essentially makes the site a "one stop shop". Review collected by and hosted on G2.com.

Brittany P.Product Analytics Manager

4.5

The snapshot feature allows you to enrich ANY event (page view *and* click event) with data from pretty much any element on the page (css, form field info, javascript values) which makes the tool so useful and the reporting so much more valuable than simple clickstream data. The team consistantly iterates and is launching new features to compete with tools like Fullstory/Hotjar with session replay. Review collected by and hosted on G2.com.

Gitai B.Marketing, Web Analytics, and Testing Lead

0.0

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow enough in depth analysis. It feels like an overall funnel analysis tool, and its reporting is just so incredibly basic. It was essentially useless for analysis and acts almost as a glorified tag manager. It also doesn't actually record form fields very well. Review collected by and hosted on G2.com.

Charlie C.Digital Marketing Executive

0.0

Company staff not good at communicating Review collected by and hosted on G2.com.

Verified User in Information Technology and ServicesSmall-Business(50 or fewer emp.)

0.5

Heap, on one fine day, closed our account without any notice as we were exceeding our free trial quota. This unprofessional behaviour put us off so much that even when we had the capacity to upgrade the paid account, we chose not to. Review collected by and hosted on G2.com.

Carrie M.Retail

5.0

I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too.

Anonymous ReviewerInformation Technology and Services

5.0

Pros:Data segmentationHeap Illuminate A/B testsEasy analysis of the onsite user's interactions & sessions

Atour T.Research

5.0

I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.

Kevin ThomsonInternet Marketing Consultant

10.0

We use Heap to link offline sales data to online visitor data. We also use Heap to analyse user behaviour without relying on IT for coded event tracking of specified actions.
Hands down winner when it comes to tracking website actions and puts GA to shame in this dept. One header snippet tracks every visitor action that is possible on your site. Page views, video play, file downloads, form submissions are all tracked as soon as you install the tracking code and when they say everything is tracked, they mean it. The data available is staggering in comparison to other tools. The interface looks like it has been designed by a Zen Master - super clean, easy to navigate and flawless. The support is outstanding, I've sent Ravi (Heap support) emails as 9pm at night and had a reply in less than 2 mins. We previously tested Kissmetrics and had to wait at least 24 hours for any reply and their support is sadly lacking when you go beyond simple issues. Heap has bent over backwards to help us customise the product to our business. I asked if there was any way they could add an option to have the auto export monthly and they had that functionality added in less that 24 hours.

Josh HollowayMarketing Director

10.0

While Heap has a wide variety of uses across many different aspects of analytics, our organization primarily used it as a replacement for traditional web analytics platforms like Google Analytics. It's not built specifically for this purpose, but it works extremely well in this use case. As a results-oriented business based heavily on a sales and marketing funnel strategy, Heap was incredibly useful in tracking the journey a lead would make through our marketing material and signup flow.
Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app. Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned. Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.

Verified UserEmployee

10.0

We use Heap to help identify areas of friction during our onboarding flow or configuration wizards designed to help our customers. We're able to run experiments and determine success or failure of those experiments. We're able to visualise customer experiences and identify which areas to focus on. Heap allows us to make decisions based on usage data.
It tracks usage data before you know which data you want to track Its simple UI allows you to quickly mark key elements as components of interest Really useful and good looking dashboard facility makes it easier to talk through the metrics.