Adverity Reviews

Trevor R.Enterprise(> 1000 emp.)

4.5

The platform is easy to use and suits a range of requirements from the most basic tasks to some of the more complex ones. The platform does this in rapid time and makes sifting through large datasets incredibly easy. Review collected by and hosted on G2.com.

Kyle W.Enterprise(> 1000 emp.)

5.0

Cannot speak to these functionalities - we primarily use Adverity as an ETL vendor to ingest data to our internal data warehouse for on-prem analytics and reporting. Review collected by and hosted on G2.com.

Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)

0.0

Yet, it makes the start and integration very easy. Review collected by and hosted on G2.com.

Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)

0.0

Additionally, agencies of any kind should avoid working with Adverity, for the simple fact that their pricing models are not adjusted to agencies: they massively scale up costs when having multiple accounts in your marketing tools. Review collected by and hosted on G2.com.

Chris W.President

0.0

The platform itself was going to be a replacement for Tableau and Datorama/Salesforce for us. They promised a better price, better service, more flexibility and customizations that mostly never materialized. Review collected by and hosted on G2.com.

Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)

2.5

Cut bait early if it turns out its not the right fit for you Review collected by and hosted on G2.com.

Laura K.Marketing and Advertising

5.0

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

Anonymous ReviewerRetail

5.0

Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.

Matthew B.Internet

5.0

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

Alex HoltDirector, Digital Advertising - FUEL IMV

10.0

We manage all of our marketing data through adverity, both for our own Brand and Performance groups, as well as for our largest grossing ad products under the CARS umbrella.
User-friendly report setup and ingestion Easy integration with multiple data endpoints, making it easy for users to drive value Incredible customer support, allowing users (regardless of technical background) to act like power-users

Verified UserDirector

10.0

Easy to use marketing analytics program used to uncover opportunities across our multi-channel touchpoints. The platform allows for automating data from disparate platforms and partners. It's simple to use and serves much value...especially when dealing with large amounts of data. Overall, a nice alternative to Google Analytics. Nice platform to be used across multiple users.
Automated ETL feeds Great User Interface Setting Up datastreams Data visualization

Verified UserExecutive

9.0

Adverity is a very useful ETL system. My company uses it for building dashboards and reports from multiple different data sources. The product helped us create a one-page overview of multiple campaigns that are launched. The APIs offered are helpful and tangible for integrating across platform systems.This saves a lot of development and the analytical team's bandwidth.
Very good ETL Expert API to access internal product features Multiple datasources compatible

Verified UserManager

8.0

In one of my previous roles (digital marketing agency), we utilised Advertity for data visualisation on a number of our different clients. As we were an agency that had a vast amount of services, and provided a lot of these for our clients it meant that we needed to be experts on our data set and what it was doing. We used Advertity to combine all of our insights together, particularly to be utilsed by our paid media team, to provide opportunities for enhancements. I was a user that often went into the dashboard and reviewed the data.
I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it. Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Verified UserExecutive

9.0

Adverity is a very useful ETL system. My company uses it for building dashboards and reports from multiple different data sources. The product helped us create a one-page overview of multiple campaigns that are launched. The APIs offered are helpful and tangible for integrating across platform systems.This saves a lot of development and the analytical team's bandwidth.
Complicated UI with very little administrative management Error messages are very hard to decode. Consumes a lot of time to Google and figure issues. Ability to receive notification during error is not available

Alex HoltDirector, Digital Advertising - FUEL IMV

10.0

We manage all of our marketing data through adverity, both for our own Brand and Performance groups, as well as for our largest grossing ad products under the CARS umbrella.
Adverity is running into some issues being able to custom-develop API connectors at scale/speed. This is mostly because of their rapid growth and incredible core product. If you need custom development, be prepared to use one of the many easy-to-use workarounds Adverity offers for endpoints they don't have a direct integration with. Don't worry - you'll get your data either way.

Matthew B.Verified LinkedIn UserDirector Of Marketing And Advertising

5.0

Overall: As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.

Verified ReviewerVerified LinkedIn UserPrincipal Marketing Platforms Manager

5.0

Overall: Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools. Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

Todd M.Director, Social & Media Operations

5.0

Overall: We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Verified ReviewerVerified LinkedIn UserDigital Marketing Manager

5.0

Overall: Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.

Laura K.Director of Digital Media

5.0

Overall: Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

George B.Digital

4.0

"Great Data Integration tool"