SpyFu Reviews

M H.Owner

5.0

SpyFu allowed me to check them for a "free" trial. Actually, this meant that I was able to pay for the tool and once I'd explored the features, I was able to cancel my subscription instantly by using their chat feature to cancel and ask for a refund. They gave me no hassle and I was instantly canceled and refunded. Never seen this before, no fuss, no questions, just kindess. I love their tool for spying on competitors Google Ads, but the competitor I was searching wasn't running ads, so I needed to allocate my clients spend elsewhere. That said, I trust SpyFu because they're here to help, and it's refreshingly easy to use with no strings attached. Review collected by and hosted on G2.com.

Anahit A.SEO Content Specialist

4.5

It gives pretty accurate and close to reality metrics when it comes to competitor research. Another thing I appreciate is that the free plan itself is very helpful and can actually be of use for competitor audit reports. Review collected by and hosted on G2.com.

Plan E.Small-Business(50 or fewer emp.)

5.0

Most importantly, the app is VERY affordable, compared to competitors. Review collected by and hosted on G2.com.

Lynford U.Mid-Market(51-1000 emp.)

0.0

The data is pretty much useless and very inaccurate. Not worth a subscription since you see all the available data in the first five minutes. Would not recommend. Review collected by and hosted on G2.com.

Jonathan M.Founding Partner

0.0

As a final note, when I cancelled SpyFu, I was given a retention offer to keep the service at half price for life. Just thorwing that out there. If you, for whatever reason, want to use this junk, make sure your at least not paying full price for it. Review collected by and hosted on G2.com.

Franck A.Advisory Board

0.5

SpyFu brings only rough data and does not bring you with actionable actions or some directions. If you are ranking on wrong search terms it is up to you t discover it. You need to deeper analyze the results. So, Spyfu "seems" to deliver information that you have to really scrutinize. If you have questions their Chat system is useless. It is almost an automated system. Based on your question they send links that direct you to their FAQ pages. Unfortunately the expertise behind Chat is NULL. It is difficult to get straight answers. Review collected by and hosted on G2.com.

Anonymous ReviewerInformation Technology and Services

5.0

To gain insight into the market. Essential Tool for knowing your Market keywords and would recommend SpyFu for anyone in the marketing field.

Yash B.Marketing and Advertising

5.0

I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly.

Alioune D.Marketing and Advertising

5.0

For the SEO perspective I highly recommend this software it is easy to use.. and allows searches with keywords..and also with a fairly affordable price

Khay Amani O.Luxury Goods & Jewelry

3.0

That I will quickly outgrow the lack of accuracy/freshness of the keyword data. It's OK for now but once I hit full deployment it won't suit.

Anonymous ReviewerCommercial Real Estate

3.0

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Anonymous ReviewerMarketing and Advertising

3.0

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

Verified UserProject Manager

10.0

I use SpyFu to do keyword and competitor research. I need to know the search volume of keywords and which keywords competitors are bidding on so that I may optimize my marketing strategies.
SpyFu shows keyword search volumes and related keywords which I struggle to find elsewhere. SpyFu shows details about any website's organic traffic.

Bill MartinDirector of Search

10.0

SpyFu, along with other tools, allows us to see how people are accessing a potential client's website. We see a sample of what people have done in the past recent months — an example of organic terms that are puling up search results as well as some keyword research.
Paid search keywords Organic keywords

Verified UserPartner

10.0

We use SpyFu for PPC and SEO research. As an agency, we use it for our own purposes and for that of our clients. It's easy to by people on our team to quickly understand the cost of PPC terms and run competitive reports. We will run reports and send them to clients.
PPC Research Competitive Research

Atilla VekonyVice President

5.0

I use Spyfu to discover new profitable keywords for Google Ads and for SEO. It is also great to look at competitors' keywords and ads.

David SpektorSEO Analyst

6.0

We have used SpyFu for SEO and SEM research at 360i and STEAK Digital. For SEO we used it to determine and manage Client SEO expectations by using their "Estimated Value of Organic Traffic". Though I think the real benefit comes from their SEM tools. Seeing previous competitor Ad copy and keyword Ad history really helped our SEM department develop their campaigns.
SEO tools a fairly bare bones compared to other tools

Verified UserProject Manager

6.0

I had the opportunity to utilize SpyFu to develop strategy's for my clients to better position themselves against their opponents. We also used SpyFu to locate possibly clients that are looking to enhance their Search Engine positioning. We are able to use this information and present them to clients for reference and analysis.
Possibly expansions of results of different keywords. The effectiveness these keywords have on their websites.

Anil C.Marketing Executive

4.0

Overall: I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

Hasan F.Verified LinkedIn UserMarketer

5.0

Overall: Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

Lairs J.Verified LinkedIn UserMarketing Manager

3.0

Overall: i think it's worth the free trial but I'd recommend trying out competition before buying

Klemen V.Verified LinkedIn UserConsultant

5.0

Overall: It allows me to discover all competitors KWs with one click. that save me ton of time.

Fernando Adrian O.Verified LinkedIn UserCEO

4.0

Overall: It's a good tool, but for my specific needs I couldn't replace SEMRush

Neil H.Director

4.0

Overall: Excellent experience, for price and functionality it is a MUST buy