BrightEdge Alternatives & ReviewsUsed by 87% Professionals

BrightEdge Reviews

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4.4

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BrightEdge is an innovative search engine optimization (SEO) platform that helps businesses improve their online visibility and drive organic traffic. By leveraging data-driven insights and AI technology, BrightEdge enables users to create highly targeted content strategies, monitor site performance, and analyze competitors. Additionally, it offers user-friendly dashboards, advanced reporting capabilities, and industry-leading customer support, making it an essential tool for digital marketing professionals seeking to optimize their websites for higher search rankings and greater audience engagement.

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Alternatives.Co has rated
BrightEdge
4.4(767 Ratings)
Select Application
  • 4.4
  • 4.2
  • 4.4
  • 4.2
G2
4.4
Top Comments by G2
Positive Comments
  • Brier B.SEO Analyst
    Review
    4.0

    BrightEdge helps us find what users are searching for in terms of recipes and spices in the US, CAN and UK. It also allows us to track and monitor keywords and page groups while implementing new strategies from any quick win suggestions. The new Content Advisor feature has aided us in providing more indepth data and content to our article team and has been a success so far. We have also used it to help our kitchens team gain insight on trending recipes and copy when we are creating net new content. Review collected by and hosted on G2.com.

  • Marv A.Digital Marketing Manager - SEO - Security
    Review
    4.5

    As I've worked with BrightEdge for over a decade one thing that I've consistently admired is their ability to update to stay relevant with the ever evolving search trends. They are consistenly monitoring the SEO trends and modifying / updating the software to help us SEOs stay on top. Review collected by and hosted on G2.com.

  • Dara W.Marketing Content Writer
    Review
    5.0

    I love the Instant tab. This is where you can see what keywords a certain website is ranking for that may not be on your focus keyword list. Keywords can constantly fluctuate and periodically checking back on this is very helpful. Content Advisor is amazing. Easy, user-friendly, and a GREAT AI tool to build the foundation for great content. Review collected by and hosted on G2.com.

Negative Comments
  • Verified User in Real EstateEnterprise(> 1000 emp.)
    Review
    0.0

    There is nothing about this product anyone can like. Brightedge talks about their managed services and how they are so hands on. Trust me when I say that the left-hand does not know what the right hand is doing in that organization. Review collected by and hosted on G2.com.

  • Angelina C.Digital Marketing Manager
    Review
    0.0

    Unfortunately the whole platform is a fail and it's incredible overpriced. I discovered SEM Rush six months into our Brightedge contract and stoped using Brightedge. We will not be resigning with Brightedge-- no value to the customer beyond what is available. Support is OK but the product needs to be significantly improved. Review collected by and hosted on G2.com.

  • Justin M.Small-Business(50 or fewer emp.)
    Review
    0.0

    In conclusion I can not provide enough warning and concern to not utilize BrightEdge! It is a bulky tool that does not provide any more information than competitors like SEMRush and Ahrefs. Buyer Beware! Review collected by and hosted on G2.com.

GetApp
4.2
Top Comments by GetApp
Positive Comments
  • Evangeline S.Consumer Goods
    Review
    5.0

    The ability to track keywords and monitor their performance and gain insight into trending keyword ideas

  • Anonymous ReviewerMarketing and Advertising
    Review
    5.0

    BrightEdge's trending tool is more effective than Google Trends researchit has some great month-over-month data and the visualization of those changes is easier to view and assess.

  • Mert D.Marketing and Advertising
    Review
    5.0

    BrightEdge gives important data and marketing analysis to understand your performance metrics. You can define KPI's and try to understand their performance with BrightEdge. Keyword tracking helps you analyze your performance and it's outputs.

Negative Comments
  • Charles H.Online Media
    Review
    1.0

    Did not provide what was promised, despite an enormous annual subscription fee (esp relative to competitors like Ahrefs). Tried to enforce auto-renewal and hid behind legal team, despite good faith notice. They are not ethical people.

  • Joseph J.Environmental Services
    Review
    2.0

    The implementation team did not seem to really know what was going on. The sales process made the implementation seem like a breeze. We were also lead to believe that the tool was a lot more intelligent than it turns out. It has taken us over 3 months just to get things set up and have seen no value. The support ends up being workarounds instead of legitimate solutions. Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.

  • Adam C.Furniture
    Review
    3.0

    Keyword tracking was limited and the SOV/Competitor metrics were less useful from a comparative perspective.

Trustradius
4.4
Top Comments by Trustradius
Positive Comments
  • David VallejoSr. Online & Digital Marketing Manager
    Review
    10.0

    We're using BrightEdge to address and tackle our SEO needs. It has been by far the best tool in my 15+ years of doing SEO.

  • Verified UserManager
    Review
    10.0

    BrightEdge is being used by the SEO team but fuels insights and recommendations used throughout a variety of teams within the organization. We use this tool for a variety of SEO and marketing needs; from basic keyword research, digging into consumer search insights, tracking competitors, even monitoring our products rankings within Amazon.

  • Nathan RichardsonSEO Analyst
    Review
    10.0

    BrightEdge is used in our SEO and marketing department. It has resolved a myriad of issues that we were having with our ability to aggregate and analyze data in a retroactive manner. BrightEdge isn't the cheapest SEO tool out there, but it sure has every single one of the bells and whistles.
    Data Segmentation Site Tracking Competitor Analysis

Negative Comments
  • Verified UserDirector
    Review
    3.0

    BrightEdge is used by our Marketing Team for SEO. We have been using BrightEdge for almost a year. Our main goal is for BrightEdge is to help us optimize our webpages for Google search in order to increase our rankings, be found more often by potential customers and drive more visitors to our website.
    The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road. Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed. If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.

  • Kristy PenzoneRegional eCommerce Manager, Global Online
    Review
    6.0

    BrightEdge is being used by the eCommerce team to analyze SEO performance across our properties and to give greater insight into our strategy to help make critical business decisions.

  • Meredith AylwardAccount Manager
    Review
    6.0

    We used in in conjunction with our company's proprietary tools to help provide metrics and insights for SEO on multiple clients. Ranking, content optimization, movement in the SERPs, etc.
    None right now I can think of

Capterra
4.2
Top Comments by Capterra
Comments
  • Gaurav G.Senior Web Analyst
    Review
    3.0

    Overall: My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

  • Joseph J.Marketing Manager
    Review
    2.0

    Overall: Not good. Its insanely expensive, we have voiced serious concern without any change in their behavior and the product has been a massive let down.

  • Ian K.Verified LinkedIn UserDigital Marketing Strategist
    Review
    4.0

    Overall: I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

  • Stephanie E.Verified LinkedIn UserMarketing Manager
    Review
    4.0

    "Excellent tool for SEO. Has all the functionality one could need."

  • Dana G.Sr Account Director
    Review
    5.0

    "Loved This Tool and My Clients Couldn't Live Without It"

  • Verified ReviewerVerified LinkedIn UserDirector, Marketing
    Review
    5.0

    "BrightEdge Content = Industrialized SEO"