Searchmetrics Reviews

Yashwant P.Freelance

5.0

other best features like keywords ranking and backlinks check Review collected by and hosted on G2.com.

Verified User in Computer SoftwareMid-Market(51-1000 emp.)

5.0

Searchmetrics is outstanding in the German market because it also provides German and international data. It's name is well known, so it helps us to convince customers of our data's quality. Review collected by and hosted on G2.com.

James G.Growth Manager

3.5

Presenting Organic Visibility in an easily digestible but intuitive format--showing changes over time being one of the most useful. I really like the presentation of ONLY commercially viable keyword rankings as well. No use presenting 50k like SEMrush if 90% of them are Page 5+ Review collected by and hosted on G2.com.

Sarah J.Mid-Market(51-1000 emp.)

0.5

The tool obviously provides much more than that. But there's a lack of explanation on it, no tutorial etc... If i had the whole day to sit in front of it, and learn everything about it, I would do. Unfortunately, it's not the case. Also I'm really disappointed by the price, considering the amount of bugs. The main one is an update issue. It happens to me very often that I don't get any metrics for the week. Visibility etc.. just don't update and i have to wait the week after. It's killing me, really ! I'm considering the option to choose another tool now. Review collected by and hosted on G2.com.

Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)

2.5

It seems pretty old school, it lacks any information on how to use the system, its features and how you can develop a strategy from its findings. Review collected by and hosted on G2.com.

Jennifer K.Blog Manager & Content Writer

3.0

Also, the content tool is a bit frustrating to use because you have to take your content out of the program you have it in (be it Wordpress, Drupal, Skyword, Google docs) and put it into the Searchmetrics tool. It then analyzes it based on the words you use, so if you use related keywords enough or too much. Again, I don't see it as being super intelligent in telling me if my content is high quality, only if I have certain words enough times. Review collected by and hosted on G2.com.

Severin L.Marketing and Advertising

5.0

Die Funktionen von Searchmetrics sind alle sehr gut ausgereift und greifen in einander

Mert D.Marketing and Advertising

5.0

Searchmetrics is helpful tool for backlink monitoring, keyword research and competitve analysis. It is easy to analyze your competitors to understand their marketing strategy.

Markus G.Financial Services

5.0

Searchmetrics deliver finally all relevant Data and Analysis-Tools for an efficient SEO and also Content Strategy. An easy to configurate Dashboard and also the Pricing is in Relation to all the other Competitor absolutely affordable...

Anonymous ReviewerComputer Software

3.0

The UI is awful. It's very difficult to find your way around and everythign is split into modules. The tool is also German which shows in the English at times. The weird credit model is old fashioned and overal it's just waaay expensive compared to the market leaders with a weaker product.

Anonymous ReviewerMarketing and Advertising

3.0

Convoluted and not intuitive to navigate. Does not offer mobile data for my country. Does not provide domain authority scores. Does not not provide an in-depth backlink gap analysis. Have to keep inputting competitors for the different sections - why can't it just retain the information once off and use the same for each project? Why can't it keep the default country you're working on instead of it jumping to the USA all the time? The list goes on...

Mika L.Program Development

4.0

UX in general is just ok. Obvious bugs are ignored by support

Christiaan BollenSEO Expert & Founder

10.0

Searchmetrics Suite is used for SEO and online marketing optimization of our websites. With the main focus on the content, ranking tracking and finding of keywords. Another great aspect is the research section. Here you can find out what your competitors are doing and how you could change your website to be equal or better than this.

Atinder SinghSEO Lead

10.0

Search Metrics is a great tool for organizations so whether you are an agency or an in-house company, this tool is a must. When it comes to Keyword Analysis, Competitor's Market Share and tracking a vast number of keywords for rank tracking, this is the best tool I have come across. We use this on a weekly basis to review our Keywords, Content Gap analysis, and analyze Market Share.
Keywords Ranking Market Share Content Gap Analysis

Verified UserManager

9.0

We mainly use the Searchmetrics Suite to monitor our natural search ranking trends as well as the market demand for our top search terms. We also use Searchmetrics to monitor our competitors and their ranking trends in both the paid search and organic search channels. Searchmetrics also helps us to see how our various content pages rank.
Large database of companies and search terms to compare with our site. In the research section, we are able to do research on an unlimited number of sites/keywords Paid and Organic search research all in one place to make research and performance comparisons a lot easier

Verified UserManager

9.0

We mainly use the Searchmetrics Suite to monitor our natural search ranking trends as well as the market demand for our top search terms. We also use Searchmetrics to monitor our competitors and their ranking trends in both the paid search and organic search channels. Searchmetrics also helps us to see how our various content pages rank.
A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions. Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract... Adding mobile tracking requires a new contract and is an additional add-on

Christiaan BollenSEO Expert & Founder

10.0

Searchmetrics Suite is used for SEO and online marketing optimization of our websites. With the main focus on the content, ranking tracking and finding of keywords. Another great aspect is the research section. Here you can find out what your competitors are doing and how you could change your website to be equal or better than this.

Atinder SinghSEO Lead

10.0

Search Metrics is a great tool for organizations so whether you are an agency or an in-house company, this tool is a must. When it comes to Keyword Analysis, Competitor's Market Share and tracking a vast number of keywords for rank tracking, this is the best tool I have come across. We use this on a weekly basis to review our Keywords, Content Gap analysis, and analyze Market Share.
I think the UX of the tool could be a bit better. I believe the ability to add filters and customize the report have very limited options.

Sam G.Verified LinkedIn UserSEO Strategist

4.0

Overall: Search Metrics is a tool that I use often to get a quick snapshot of the online visibility of websites based on keyword rankings. Not only can you get a very accurate feel for how your website is performing over time across multiple countries, but you can also spot peaks & troughs and compare the dates with Google's algorithms to understand whether the website was affected. You can also compare several websites as well as tracking both paid and organic visibility. Another great feature is the winners & losers toplists, which update weekly to show the biggest shifts in visibility across all of the websites that are tracked. The tool can also be used to identify which keywords send you traffic, with current ranking changes, estimated traffic and other PPC stats. Reports are also available with lots of useful metrics to monitor progress and spot new opportunities. There are lots of other features in the tool with more insights into keywords, backlinks, social and content, but access to these depends on your account level.

Lea S.SEO Lead

4.0

Overall: I've worked with SearchMetrics for years. They get 5 stars because [SENSITIVE CONTENT HIDDEN] is on-point every time the tool has an issue. It didn't happen often, but [SENSITIVE CONTENT HIDDEN] is the best and when he's off on vacay, the customer service team can move mountains.

Juan Ignacio G.Verified LinkedIn UserSEO Senior and Ecommerce Analyst

5.0

Overall: I use it daily in my work since it is one of the main tools we use to analyze web pages from optimization. As we use it for day-to-day work, we also take advantage of the ease with which reports can be put together to send to clients.

Jessica V.Growth Marketing Manager

5.0

Overall: I've really enjoyed the Searchmetrics Suite and the Searchmetrics team has been especially helpful as well. They're constantly improving the suite and taking customer feedback into account.

Mert D.Social Media Specialist

5.0

Overall: Searchmetrics is completed SEO and marketing tool to understand your strategy and competitor's one. You can define targets for your website and analyze them for further improvements.

Verified ReviewerVerified LinkedIn UserMarketing Manager

3.0

Overall: Used primarily for SEO text writing and KW tracking in the past, but dropped the product.