SimilarWeb Alternatives & ReviewsUsed by 95% Professionals

SimilarWeb Reviews

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SimilarWeb, a website analytics platform, provides valuable digital intel to help people optimize their website or app's performance. With its suite of tools, users can measure metrics such as audience engagement and traffic sources while comparing up against competitors for a comprehensive look into how they stack up. In addition, it offers data insights on mobile usage so businesses get the full picture when gauging success in this ever-evolving online world.

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Alternatives.Co has rated
SimilarWeb
4.4(1394 Ratings)
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G2
4.5
Top Comments by G2
Positive Comments
  • Nikita B.Manager, Programmatic Media Analytics
    Review
    4.0

    I like the funtionality of custom industries and competitor suggestions for key metrics and overtime trends. Organic and paid keywords analysis among competitors are also very helpful, seeing what keywords have most traffic share and how they are utilized in Search ads. Good overview of Display and Video running compaigns with ad examples. Plan to test the API next. Review collected by and hosted on G2.com.

  • Rob R.Mid-Market(51-1000 emp.)
    Review
    4.0

    While there is no tool that is 100% accurate, I think the data SW provides allows you to get a good idea of trends, volumes and user behaviour most of the time. They seem to be updating the platform frequently (V3 is on its way) and is relatively easy to use. Customer support is there if required and it has various use cases depending on your needs. Review collected by and hosted on G2.com.

  • Sophie F.Small-Business(50 or fewer emp.)
    Review
    5.0

    Their insights are super helpful and give us a big leg up in understanding competitor activity as well as market benchmarks, market norms and adjustments. Having the ability to gather this information outside the UK in a way that's accurate, comprehensive and easy-to-access is crucial to our work, our clients and our success. The customer support is great and our Account Manager Delaney really understands our objectives and requirements. Review collected by and hosted on G2.com.

Negative Comments
  • Verified User in RetailSmall-Business(50 or fewer emp.)
    Review
    0.0

    I have attempted to contact support multiple times to try and get a fair trial to see data. It's been nothing but crickets for about four days. They are very keen on setting up a 1 to 1 chat with you on an automated calendar but not letting you try the software even after taking your credit card for absurdly high subscription fees. Review collected by and hosted on G2.com.

  • Verified User in Information Technology and ServicesSmall-Business(50 or fewer emp.)
    Review
    0.0

    Complicated, misleading, Over Priced Tool Review collected by and hosted on G2.com.

  • Verified User in Hospital & Health CareSmall-Business(50 or fewer emp.)
    Review
    0.0

    Cost is prohibitive and there's a complete lack of customer service Review collected by and hosted on G2.com.

GetApp
4.5
Top Comments by GetApp
Positive Comments
  • Magdalena Lidia W.Outsourcing/Offshoring
    Review
    5.0

    it's super easy to find out what I and others do that we stand out from crowd. It gives a glimps of information, it's easy to compare with others.

  • Rono K.Computer Software
    Review
    5.0

    I really love how it is so easy to enable SimilarWeb Pro extension on chrome and simply access websites' analysis by a click of a mouse.

  • Anonymous ReviewerMarketing and Advertising
    Review
    5.0

    I use similarweb Pro on the free plan to research markets and new industries as part of my prospecting process. This tool gives a wide range of features for studying web traffic, competitor analysis and demographic breakdown. For that reason, it is super useful.

Negative Comments
  • William G.Online Media
    Review
    1.0

    The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts. Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites.

  • Eli S.Public Relations and Communications
    Review
    3.0

    Sometimes niche websites and news outlets are not available

  • Amel M.Marketing and Advertising
    Review
    3.0

    Cons: Unfortunetly, not all website report are available

Trustradius
4.1
Top Comments by Trustradius
Positive Comments
  • Verified UserProgram Manager
    Review
    10.0

    This is a great tool! Since the implementation, it helped our team define a better MKT strategy and win more market share in a fast and efficient way. It also helped better identify and segment our audience, which converted in more engaged traffic.
    Helps us Identify accurately different traffic sources. Provides us with two scenarios: one, helps us become aware of what is our position in the industry or niche, and the second provides a great picture of our competition. Helps with getting data quickly and easily for most websites. It provides information like: Bounce rate, page views, monthly visits, etc.

  • YOVANA PEREZExecutive Assistant
    Review
    10.0

    We use SimilarWeb PRO to track our company and sector performance. We can validate investment hypotheses all in the same platform. We don't need to hire an analyst for our company using this software. The main reason we love SimilarWeb PRO it enhances our sales performance using sales marketing and creating CRMs.
    Booking Demos are helpful Al in one platform Security and privacy trusted mobile friendly

  • Maximilian SchmiererProduct Manager
    Review
    10.0

    Within our organization SimilarWeb Pro is used mainly by the marketing department but also by the product department. The tool helps us identify which competitors' marketing efforts and website changes impact customer traffic and engagement. As a result, we can decide how to respond in terms of advertising, PR, CRM messaging and/or website changes to adapt to local market's preferences.
    Identify traffic on website's sub-sites. Slice and cluster user data by geography, key words, and sub-sites. Generate dashboards that are easy to use and provide a quick overview.

Capterra
4.5
Top Comments by Capterra
Comments
  • Chrystian T.Marketing Manager
    Review
    5.0

    Overall: I use SimilarWeb a few times a week to look at a variety of different things. Sometimes, just for the sake of curiosity, I will poke around and learn more about my industry or other things that interest me. Definitely a useful tool for someone who has a variety of outside partnerships.

  • Rajsak A.Managing Director
    Review
    5.0

    Overall: Similarweb Features such as website categorization, audience demographics, and engagement metrics are often praised us for it depth and usefulness.

  • Stephen D.Publisher Development Analyst
    Review
    5.0

    "My go to tool for market/keyword research"

  • Novri S.Data Strategist Group Head
    Review
    5.0

    "Great tool for competitive analysis"

  • Nikola H.Verified LinkedIn UserResearch and Analytics Specialist
    Review
    5.0

    "Great tool for web analytics"

  • Mateusz M.Senior Research Analytics Specialist
    Review
    3.0

    "Web traffic analysis"

Alternativeto.net
3.8
Top Comments by Alternativeto.net
Comments
  • RalfGoerlitz
    Review
    3.0

    After Alexa Pagerank quit in May this year, for unknown reasons, SimilarWeb seems to have become the autocrat. In any case, there is no alternative listed here that is even remotely as good. However, the Chrome extension does not work reliably, it tries to force an account creation and then the trial phase expires at some point, with the notice that you have to pay, but the price is not communicated transparently, but is only possible via contact. On reddit I read that the price is very negot...

  • olaesteban
    Review
    4.0

    SimilarWeb is one of the best competition analyze tools in my opinion, all is good except price, frankly said it's too high for personal use. You could try freesimilarweb.com to get a free SimilarWeb PRO report.

  • ubuntu_ubuntu
    Review
    4.0

    I use this site to find similar/alternative websites to what I usual visits. This helps me never miss a thing in that field or the website. I suggest users use it, support it and contribute to it.

  • EnterpriseSEO
    Review
    4.0

    SimilarWeb seems to have the best data of all the traffic estimators out there. When I compare their 'guess' with my actual analytics, it's very close.