Google Analytics Reviews

sumit m.Sr. Digital Marketing Manager

5.0

I love to use google analytics for most of the things such as conversion tracking, remarketing lists creation, realtime website traffic tracking, funnel visulizaition and much more. I can also track user behavior and user journey through google analytics. It's easy to integtate google analytics with many other tools through google tag manager. Review collected by and hosted on G2.com.

Parthipan P.Enterprise(> 1000 emp.)

5.0

Integrating Google Search Console with Google Analytics offers invaluable insights by combining search performance data with user behavior analytics, enhancing the understanding of how search traffic contributes to overall website engagement. Review collected by and hosted on G2.com.

Rodolfo D.Presales Engineering & Deal Manager

4.0

implementation was easy, I just had to add the code to my site, and within minutes, I was collecting data on traffic, page views and user behavior. the traffic metrics are clear, you can analyze where our visitors are coming from and how they were interacting with our content. I discovered that most of our visits come from social networks, which is useful for adjusting our marketing strategy. Review collected by and hosted on G2.com.

Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)

0.0

At times it can seem overwhelming, just so much information to process. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and FitnessSmall-Business(50 or fewer emp.)

0.0

Weighs down site performance and perhaps helps google track your users much more than you'll ever want or need to. Have found other tools much easier and cost effective to manage such as Plausible and other open source tools that are non invasive to you and your customer data. Review collected by and hosted on G2.com.

Verified User in InternetSmall-Business(50 or fewer emp.)

0.0

The tool rarely works, the interface is extremely confusing and outdated, it runs slow, errors out frequently, etc. Review collected by and hosted on G2.com.

Robert M.Broadcast Media

5.0

First, collection of data sets is easy and accurate. Second, visualization and charting of data sets give an accurate picture of operations progress.

Anonymous ReviewerOnline Media

5.0

Permite obtener informacin a tiempo real e informes de la actividad en mis pginas web.

Marleni N.Business Supplies and Equipment

5.0

First it is very easy to use and understand, by integrating this program in business allows us to have a better projection of what our customers expect from us and how we can get there.

Patrick BuffumMarketing Communications Analyst

10.0

Google Analytics was used within my organization to track our website's traffic. The metrics that we gathered and reviewed included CTR, unique visitors, pages viewed and time spent on the site. It was used primarily by the marketing department with relevant information relayed to sales. We didn't use it to address business problems per se, but rather to calculate the effectiveness of our marketing campaigns through web traffic.

Lena PrickettMarketing Manager

10.0

Google Analytics is currently being used in my organization by the Marketing department to capture overall data on web traffic, determine keywords for SEO, track which pages are most/least trafficked, and where we are losing visitors (bounce rate, exit pages etc). We also track clicks referred by our enewsletter. Google Analytics helps us determine which types of content are popular; which referral sources generate the most traffic; and which navigation paths our users take through our website. We are planning to make use of some of the more advanced features like goal conversion down the line, so we can identify exactly which paths lead to conversion and which keywords are the most valuable for our conversion goals.

John Loftis, CFEProduct Marketing Manager

10.0

Using web analytics is critical in understanding how people use your website. Whether you are trying to analyze customer behavior, find out how people are navigating to your website, or even success of marketing campaigns, Google Analytics has proven to be an essential tool that I use on a daily basis.

Verified UserAnalyst

3.0

We used Google Analytics (GA) to help many of our clients run A/B Tests and other personalization campaigns through tools such as Adobe Target, Optimizely, Google Optimize, etc. While we also used GA for general site deep-dive data inquiries, we were primarily focused on leveraging it to aid our analysis regarding our testing programs.
There were times where data was literally incorrect (not even close to being correct at times). There is little to no tech support (obviously if you are using the free version especially). Adobe's tech support, in contrast, isn't amazing, but it at least exists. GA's data sampling can lead to confusing or unhelpful results. It may be the single least-intuitive tool I've ever used. It's not built for A/B testing and personalization campaigns if that's what you're considering leveraging it for (in other words, it will be a bit duct-taped together to get it to do what you need it to do). 2 segment maximum is extremely limiting. No ability to gather HIT-level insights. Segment builder is cumbersome.

Mathias AmoduCEO

6.0

Google Analytics is used by me as an administrator in my company. We basically use it to target most of audience when advertising with this platform, because it converts well.
The site should be made simpler to use The site should all forms of ATM cards The site be able to send monthly reports to users

Rigel CableDirector, Data Analytics

6.0

Google Analytics (standard) is a robust package for free usage. It's essential for any business that is not investing in a major paid platform (like Premium). About 10% of my clients use Google Analytics standard instead of a premium or paid analytics platform.
Sampled data (unlike Premium)

SarahMedia Director in USA

5.0

Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

GregorEditor in Deutschland

4.0

Insgesamt schtze ich Google Analytics sehr, insbesondere (und immer mehr) aber auch die Search Console.

RobelSEO Manager in Deutschland

4.0

Unverzichtbare Einblicke in die Leistung der eigenen Website. Und das ganze vllig kostenlos!

SabineLeitung HR in sterreich

5.0

Sehr alltagstauglich, liefert wichtige Informationen.

MeikelGrafikdesigner in Deutschland

4.0

Top Sofware fr Webseiten Besitzer

AminDigital Strategist

5.0

No Comments

lucyflemming

4.0

Good analytics tool for analyzing the intelligence features your site is getting on a day to day basis.

axcqhsbsadoukciozt

1.0

They collect so much personal data that even the NSA is jealous