Klaviyo Reviews

Mia J.Small-Business(50 or fewer emp.)

5.0

One key tool I enjoy using on klaviyo is its amazing segment feature which allows me to effectively categorize clients. This becomes very useful in unveiling eCommerce trends particularly with first-time buyers. The uses of integrating a loyalty program are almost invisible; it helps to improve our marketing strategies. Workflows are also a cinch to introduce, which is useful when you think about adding them for critical steps like abandon cart situations and welcome emails. Review collected by and hosted on G2.com.

Deagan W.Small-Business(50 or fewer emp.)

5.0

We have never been able to segment and target so specifically until we started with KLAVIYO. Over half of our business income is directly attributed to our email and SMS marketing efforts. To say we rely on KLAVIYO is an understatement. Review collected by and hosted on G2.com.

Ravi S.Cloud Manager at DHRUTIK INFOTECH PVT. LTD.

4.0

From my previous of using Klaviyo one thing I can say is that dashboard is very fairly designed and informative at the same time. It's data projection like potential sales, subscribers, etc. have helped me out to analyse the performance. The auto segmentation of your customers based on the data and attributes is another great feature , it's subtle but it certainly helps in the data collected in the CRM. It's customer support is top notch I have contacted every time I faced any problems during the onboarding process and they have helped me out every time promptly. Review collected by and hosted on G2.com.

Heloisa F.Founder

0.0

I can't think about any real downside of using Klaviyo, it's definitely not the cheapest Shopify app but it has been paying for itself and giving us profits, so we can't complain about the price... Review collected by and hosted on G2.com.

Blake C.Founder / Designer

0.0

Support staff is impossible to reach and not helpful. Review collected by and hosted on G2.com.

Verified User in Fine ArtSmall-Business(50 or fewer emp.)

0.0

5) Did i mention the fact that they couldn't even handle abandon cart emails? The amount of money this cost me is making my stomach turn. Review collected by and hosted on G2.com.

Anonymous ReviewerInformation Technology and Services

5.0

Very easy to utilise. Personalising emails and text it's a fantastic way of getting more business, and Klaviyo allows any company to do it in an amazing way

Pauline B.Apparel & Fashion

5.0

Trs facile et complet, je ne peux pas me passer de cet outil. Mes fonctionnalits ftiches : - Optimis pour les vendeurs Shopify- drag and drop trs facile utiliser- report clairs

ferdinand i.Online Media

5.0

The customer support was swift to respond when we encountered some challenges and they were very helpful in providing us with all the information we needed to set up newsletter pop up on our website.

Anonymous ReviewerConsumer Services

1.0

The lack of security!! Unreasonable and unprofessional customer support/service 0 probably untrained. Absolute rudeness on the phone Obtuse views and blunt ignorance

Lauren S.Retail

1.0

I swapped over to Klaviyo from Mail Chimp after hearing good things about them. What a mistake. I spent hours creating an important email campaign, uploaded my email list, pressed send, and then boom, my account is disabled because of a 'random compliance check'. No warning of this, and no idea if my campaign was even sent. The dashboard says 'Nice Job, you sent your first campaign' but there is no data available 24 hours later, and still no response from Klaviyo. They said it would be reviewed within 24 hours, but still crickets. I can't send it via Mail Chimp because I have no idea if it was actually sent (although I suspect not). They had no problem taking my money though and invoicing me during that time.

Heidy M.Health, Wellness and Fitness

2.0

Annoying to use. Their approval processvery annoying. Who has time for that? Annoying to set up. I just dont love it. Mail chimp is easier to use for small business owners in my opinion

Blake BaronEcommerce & Consumer Products Manager

10.0

We use Klaviyo within our ecommerce department for email marketing automation and monthly product newsletters. It provides an unparalleled level of user granularity and campaign customization. Our previous email marketing software was nowhere close to providing the functionality that Klaviyo provides. If you're serious about email marketing, choose Klaviyo for your team.
Drag and drop automation paths allow for easy A/B testing without technical programming Granular data about each and every subscriber Very intuitive if you've ever used email marketing software before

Lee L KennedyAnalytics Director

10.0

We are a boutique consulting agency for ecommerce D2C brands, so we use Klaviyo to manage their email marketing campaigns. Myself and another coworker use it mostly, and we are sometimes advised by my boss on tactics and strategies. It addresses the important need of the email marketing platform, and does so much better than other providers I've used in the past.
Automation and flows. Klaviyo has the best dynamic automation out of any email platform that I've seen. Segmentation. You can very easily create segments of your list based on a number of dynamic properties.

Verified UserEmployee

10.0

We use Klaviyo as our primary means of email marketing for both of our brands. The only department that uses Klaviyo is our marketing department since it is strictly a marketing oriented tool. Klaviyo is a reasonably priced alternative to the higher cost ESP we moved over from. It does make things easy with it's "drag and drop" style interface but with that there are limitations. Prior to using Klaviyo, we were building all of our emails in HTML using Dreamweaver and another ESP. This was great because we could fully customize everything however it took longer. With Klaviyo things seem to move faster but customization is a bit limited.
Klaviyo cuts down the time it takes to create an email newsletter The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary

Verified UserDirector

1.0

We use Klaviyo for email newsletters.
They need to improve response for helping customers. Don't suspend account if in good standing with Shopify - no reason and no warning. Get better templates. Test email set up is terrible. Poor template selection. Awkward to use. Slow and unhelpful service.

Verified UserManager

1.0

Klaviyo is an email marketing services I have implemented in two of the companies I have worked with. It has a user friendly interface so it's fairly easy to use, however we felt it lacked the structure of other suppliers out there.
Data security Analytics GDPR Customer service Call centre Employees training

Tatiana BallettiOnline Marketing Manager

5.0

We utilize Klaviyo for our auto campaigns like cart abandonment and browse abandonment. Currently, it helps us collect subscribers and keep website visitors engaged with our brand.
Email templates template builder

Daniel S.Verified LinkedIn UserCo Founder, Head of Marketing

5.0

Overall: It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Grant S.Verified LinkedIn UserDirector of Marketing

4.0

Overall: It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Kyle N.Owner

4.0

Overall: Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows.

Steve R.Digital Producer

3.0

Overall: Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).

Brandon E.Ecommerce Manager

5.0

Overall: Overall, very good and central if you are selling ecommerce and have a decent email list growing.

simon L.Manager

5.0

Overall: great service, support has been outstanding