Omnisend Alternatives & ReviewsUsed by 76% Professionals

Omnisend Reviews

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4.6

/5

(Alternatives.Co rating)
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Omnisend provides an extensive suite of features to help eCommerce businesses reach their growth potential. Leverage its SMS automation tool to send targeted, personalized messages that engage customers and its segmentation capabilities for efficient list management. Plus, use popups and forms on the platform to capture leads, optimize website conversion rates, and reduce cart abandonment rates – ensuring overall success in your marketing initiatives.

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Alternatives.Co has rated
Omnisend
4.6(2308 Ratings)
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G2
4.5
Top Comments by G2
Positive Comments
  • Martin E.Small-Business(50 or fewer emp.)
    Review
    5.0

    It was very easy to set up the welcome automation and using the email marketing is also very simple. The customer service was always quick with responses, helpful and very friendly. I use the email marketing about once a week. Review collected by and hosted on G2.com.

  • Christa B.Owner
    Review
    3.5

    So far, customer support has been very helpful and good at following up/through. Review collected by and hosted on G2.com.

  • Anna P.Middle Email Marketer
    Review
    5.0

    I like Omnisend because it's quite simple, but all best practices for e-commerce are available there. The prices are reasonable, the integration with Shopify works great, and the customer support works excellent. I am especially greatful to Maria from customer support, she helps me to find the best solutions in a moment :) Maria, thank you so much. I like the built-in email editor, the main automations include all best practices. I see that the team improve the product. For example, the reports were updated a bit ago and new ones are better that the previous version. Good job, Omnisend! Strongly recommend. Review collected by and hosted on G2.com.

Negative Comments
  • Verified User
    Review
    0.0

    They delete your store if you don't go there at least every 6 months, which defeats the point of automating things in the first place. total nonsense. Review collected by and hosted on G2.com.

  • Jonathan W.CEO
    Review
    0.0

    System doesn't let you upgrade your plan immediately. I am adding 2,000+ new subscribers per day. Omnisend isn't designed for growing companies that want to build their subscriber list and send emails. The least friendly marketing automation tool I've tried to use. Review collected by and hosted on G2.com.

  • Jason M.Mid-Market(51-1000 emp.)
    Review
    0.0

    We asked to downgrade the account to a free one because we are transitioning. All we received was a link to the FAQ, which did not help our situation. So after going back and forth with myself and a couple of team members for a few weeks, we finally just froze the account. We then got billed for 3 of our brands and requested a refund, and they issued credits to our account. Customer service was awful, and a lot of features that were promised were not existent. The help desk said certain features were impossible, and our implementation representative, Heather, figured it out and was excellent. Not a platform for advanced marketing. You cannot search SMS, and SMS numbers are not associated with the contact record, which makes it very time-consuming. I would recommend skipping it if you are vetting ESPs. Review collected by and hosted on G2.com.

GetApp
4.7
Top Comments by GetApp
Positive Comments
  • Swastik M.E-Learning
    Review
    5.0

    1. The user interface and the ease of access to various tools is really easy to adapt.2. The automation tools provided by it for SMS, emails and more has helped us in sending out great advertisements and promotions.

  • matt H.Apparel & Fashion
    Review
    5.0

    Was easy to work with and easy to learn from. Templates helped a lot

  • Naveen P.Marketing and Advertising
    Review
    5.0

    - Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns

Negative Comments
  • Tarun S.Wholesale
    Review
    2.0

    First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it. Instead working on it their tech team advised me to use jpeg and other supported formats. While there was no issue with the format as I used jpeg only.Had given them real campaign code to check - not sure why they asked for it if they had to give generic advice.They again asked me to wait for tech team's revert.They actually don't look at the problem and intend to solve, but rather give generic advices.

  • Manuel C.Food & Beverages
    Review
    2.0

    Not all my emails go to my customers and they complaint that our email goes to junk and before this would not happen

  • Sarah B.Research
    Review
    3.0

    As far as integration and its deliverability rate? Its not the greatest. I have a huge issue about its ability to deliver ALL of my interactions, this is essentially what this specific software is made for.

Trustradius
4.5
Top Comments by Trustradius
Positive Comments
  • Lisa KorstonMarketing Director
    Review
    10.0

    We're a pretty small outfit--pretty much just me and my partner. I've taken on the marketing duties and we've had great successes in many areas. But email marketing was always a tough one because there are so many apps out there and it's difficult figuring out which one is the best. Anyways, after trying MailChimp and Klaviyo (too unfriendly and too expensive), we found Omnisend, and it's been great ever since. Such easy setup and we created our newsletter quickly. I think maybe 5 or 10 mins. Now we're using it regularly. We pretty much fell in love with their pre-filled popups and their automation is great and getting better and better each day. It takes a little bit of work to set up the automation workflows the first time, but afterwards you don't have to worry about it anymore. It's currently being used by both of us now, but I take the brunt of the creation and my partner checks the numbers from time to time. It's really great and I'd wholeheartedly recommend it!
    Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy. Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila! Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.

  • Verified UserEmployee
    Review
    9.0

    Omnisend is currently used across the whole organization, and it is an excellent tool for emailing newsletters to our clients.
    Omnisend permits 2000 emails sent per day with the free plan once linked to your website. Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.

  • Daniel CooperDigital Marketing Specialist
    Review
    9.0

    Omnisend enables us to send promotional email campaigns to our customers or to specific segments. Omnisend provides us an omnichannel marketing strategy by combining emails, social media, SMS and other channels into a single platform. No matter what channel we use, we are able to streamline and optimize our marketing efforts so that we can reach more customers and boost revenue.
    Provides a campaign booster to improve open and click rates Gathering of post-sale customer feedback Integrated SMS automation Reduces manual tasks by use of pre-built marketing automation workflows.

Negative Comments
  • Tatiana BallettiOnline Marketing Manager
    Review
    4.0

    We use Omnisend to send email blasts to our customer list. It is being used for our CBD brand and it helps us keep in touch, announce sales and drive traffic to our website.
    More options to customize emails. Better customer service. Email scheduling.

  • Verified UserEmployee
    Review
    9.0

    Omnisend is currently used across the whole organization, and it is an excellent tool for emailing newsletters to our clients.
    A larger selection of templates More flexibility with customization

  • Daniel CooperDigital Marketing Specialist
    Review
    9.0

    Omnisend enables us to send promotional email campaigns to our customers or to specific segments. Omnisend provides us an omnichannel marketing strategy by combining emails, social media, SMS and other channels into a single platform. No matter what channel we use, we are able to streamline and optimize our marketing efforts so that we can reach more customers and boost revenue.
    Unlimited users and emails are offered only in the Enterprise plan

Capterra
4.7
Top Comments by Capterra
Comments
  • Amandine C.CEO
    Review
    5.0

    Overall: Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!

  • Bo K.Verified LinkedIn UserCustomer Service Ambassador
    Review
    5.0

    Overall: We have been using Omnisend for both campaigns and workflows and customized everything with our needs. Customer service responds well when needed help and they are very knowledgeable and reacts very fast.

  • Jo-Ann N.owner
    Review
    5.0

    Overall: Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background so the majority of our marketing is on auto-pilot.

  • Adam G.Full Stack Developer
    Review
    5.0

    Overall: Email marketing, lead capture and naturing.

  • Filippo D.Verified LinkedIn UserPrincipal Software Engineer
    Review
    4.0

    "Easy newsletter for shopify customers and not only"

  • Matt V.COO
    Review
    3.0

    Overall: Overall I am satisfied!

Alternativeto.net
4.9
Top Comments by Alternativeto.net
Comments
  • bradleywaters
    Review
    5.0

    Haven't been in ecom too long - maybe like 4 months - but someone advised that i should get started on my email marketing the same time i started my store. used mailchimp first and it was just...confusing as heck. and ABSOLUTELY HORRIBLE customer service. It's like they don't care. Anyways, wouldn't recommend it for anyone, but especially new guys. but with omnisend, i was so shocked. I mean, 15 minutes and my test newsletter that i sent myself came out looking beautiful on my computer and ipho...

  • GabeOmo
    Review
    5.0

    Omnisend is an amazing app that makes your marketing strategies more simple, but the results are a lot better than one might expect. Starting with features like - Segmentation, A/B Testing, Reporting and more Omnisend brings new and amazing opportunities that weren't explored before. You can also create omnichannel marketing strategies, like additional SMS campaigns. Everything is made so much easier with automation too.

  • Albertsam
    Review
    5.0

    Omnisend is a dream come true tool. I switched from Mailchimp and never coming back after horrible service Mailchimp had. Omnisend is a tool that functions a ton better than Mailchimp. For example it takes me only a few minutes to set up a template that looks super professional. PRoduct picker is a great feature

  • hellograham
    Review
    5.0

    This is a real must-have for every online store owner who takes the business seriously. I use it for marketing automation, especially their powerful Cart Recovery feature but the rest of their platform is also very useful - I send email blasts and collect subscribers with their forms with ease.

  • Guest
    Review
    5.0

    This one is amazing, way better than it's competitors. Simple, yet highly configurable. Support is amazing too.

  • tinoso
    Review
    5.0

    PErfect marketing tool, very worth checking it out.