ActiveCampaign Reviews

Simran G.Freelance Artist

5.0

Managing contacts is really easy through the use of tags, segments and lists and has made managing our database a lot easier from previous platforms. Review collected by and hosted on G2.com.

Nadja W.Small-Business(50 or fewer emp.)

4.0

There are so many features included that other platforms charge extra to access. The customization of the logic flow is the biggest thing we love about ActiveCampaign. Another huge feature on the CRM side is the ability to drag and drop your leads into different stages so there is a visual representation of where the contact is in the sales pipeline. Review collected by and hosted on G2.com.

Malory W.Founder & Language Coach

5.0

What I like best about ActiveCampaign for Marketing is the flexibility it offers with campaigns and automations. Most other tools I've tried are always missing *something*. You could be paying for a premium package and still have to upgrade to enterprise for 1 teeny, tiny little thing you need to optimize your launch or welcome email sequences (for example); even when you're a small business owner or solopreneur... With Active Campaign, I get everything I need and it is SO customizable + a CRM which makes moving from marketing to deals/sales SO easy. I literally could not say enough good things! Review collected by and hosted on G2.com.

Verified User in Hospital & Health CareMid-Market(51-1000 emp.)

0.0

No pop-up tasks. These worked very well well for with Salesforce No ability to set projection, to track leads and configure terminology to match how we speak at this company. Review collected by and hosted on G2.com.

Gary G.Chief Executive Officer

0.0

The compliance team is a disaster. It is email only customer service. You are not permitted to speak to a human.. Ever! We ran into a problem when we ran our first test campaign. These were all known contacts from our database. Compliance suspended our account on day 1 and we have spent months trying to communicate via email with their compliance team. They are great at billing us each month, but that's about it. We are now forced to cancel our service since there is no pathway forward. Review collected by and hosted on G2.com.

Verified User in Medical DevicesSmall-Business(50 or fewer emp.)

0.0

Didn't allow us to use leads from trade shows that didn't fill out an online form. Review collected by and hosted on G2.com.

Anonymous ReviewerConsumer Goods

5.0

Lo que ms me gusta de Active Campaign son las muchas posibilidades que te da para automatizar cada paso de un embudo de email marketing. Puedes controlar todos los estados por los que pasa un Lead y crear mltiples opciones.

Alessio Z.Marketing and Advertising

5.0

ActiveCampaign offers powerful yet user-friendly tools to enhance your email marketing campaigns

Lisa S.E-Learning

5.0

It was the most user friendly and organized marketing automation platform around.

Ryan A.Financial Services

1.0

The useability was not good and confusing.

Tamires N.Management Consulting

1.0

Interface pouco atrativa, programa pouco intuitivo, as informaes no ficam claras, dificil de incorporar no dia a dia do trabalho.

Mark A.Computer Software

1.0

Using Active Campaign is the worst part of my working life. It's clunky, slow, buggy, and is caught trying to do too many things and doing them all badly.

Alex ChaidaroglouInbound Marketer

10.0

I am using ActiveCampaign at the company I currently work at, for my personal blog and strongly recommend it to clients I occasionally work with. It is being used to send email newsletters and set up automations based on actions a subscriber takes. One of the core benefits it provides is that it has email automations with very strong capabiities and its API is very friendly to set up events and custom actions, which makes it ideal for small and medium SaaS.
Automations: You can segment users, apply tags and do a bunch of other things in order to nail your targeting and messaging. Very easy to set up with an array of triggers and actions, like wait time, copy-paste actions, etc. Pricing: If you get the plan that doesn't have the lead scoring and CRM, you get a very affordable email service provider with high deliverability and strong automations. List cleanup: It has an automated way to clean up your lists from inactive subscribers that hurt your deliverability. The support team has helped me many times toset things up.

Alden DaleSenior Analyist, Technology Solutions

10.0

ActiveCampaign is one of the best budget options for marketing automation. While there is a CRM aspect, and in theory a sales department appeal, I think the primary usage is around marketing automation (although for the price, having the selling tools is a nice perk). Usually, ActiveCampaign is deployed within the marketing, or marketing operations department. Because of its placement in the market, it's often a good fit for smaller businesses that are not in a budget place to consider some of the pricier options, however, don't discount it as a tool for a larger company. If it has the tools you need, it can be a solid choice. However, the weak integration with SFDC often prevents me from suggesting this as a tool for larger businesses. Some can be done with the built-in integration, and using some API work (either custom dev or through a middle company like Zapier) helps, it's still not as strong when it comes to a 1:1 CRM sync.
Sending emails at an affordable cost Plug-and-play website/email automations. Very easy to set up triggered emails based on web activity. The SMS messaging is a nice perk you don't often find in a tool at this price point Clean list management and basic CRM functionality

Steena BrownSexual Empowerment and Life Coach

10.0

I practically beg my colleagues to switch to ActiveCampaign, especially if they’re moving into more business automation and want to accurately and efficiently track their email list activity. I’ve used a couple of competitor's products and find them cumbersome and confusing. With Active Campaign, automation series are simple and visual, templates are easy to create and edit, and the robust tracking/tagging options aren’t in the way of the normal use for beginners while still being easily accessible for more advanced users. This is an email system that scales with your business and integrates well with sales funnel software.
Easy to implement detailed if/then email Automation Templates are easy to use and access Integrates with click funnel

Adir RonDirector of Growth

3.0

We are using ActiveCampaign for both Marketing Automation (i.e. automated educational sequences for existing users) as well as a CRM platform, for managing our Sales pipeline.
CRM functionality is sub-par compared to other CRMs Reporting is very basic and lacking advanced functionality [for my needs] Advanced automations, triggers, and connections between workflows are not working well at all [In my experience], the Chatbot is extremely basic and lacking

Jake TacherSales Manager

3.0

We use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.
Product: built backward in a lot of ways and is incredibly unsmooth to work with Server goes down a lot Buggy as all get out

Ashlynn HenkelMarketing Director

4.0

ActiveCampaign is used for the whole company as our email marketing tool for campaigns and automations. It allows us to communicate with our audience based on their interests or actions.
Limited Drag'n'Drop Design Options Testing Groups Not Available No Ability to View or Edit HTML in Drag'n'Drop editor No Ability to Create Content Groups in Builder

Millie B.Verified LinkedIn UserPresident and Co-Founder

4.0

Overall: Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our: - Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them! - We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials. - We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Pedro T.Verified LinkedIn UserCEO

5.0

Overall: In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface.

Verified ReviewerVerified LinkedIn UserCEO

4.0

Overall: ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.

Divan B.Operations Manager

1.0

Overall: Not good at all. We've already set reminders to cancel the software after the year subscription

Zandalee Z.Senior Analyst Programmer

5.0

Overall: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.