About SAP CRM
SAP CRM Features
- Knowledge Management : Allows agents to resolve issues within the CRM faster than ever.
- Marketing and Sales Analytics : Allows marketing/sales departments to refine campaign strategies with ease.
- Campaign Performance : Allows monitoring of campaigns in real-time and scenario-based for better implementation.
- Pipeline Management : Allows sales representatives to quality leads quickly and efficiently for cross-selling and up-selling.
- Data Management : A comprehensive view of customer data, including contact information, and past transactions.
- Customer Complaint Tracking : Identifies the source of the compliant, resolves the issues, and closes the complaint as quickly as possible.
SAP CRM Ratings and Reviews
- Verified UserConsultant
Managing and maintaining Leads and Opportunities with precise Analytics and usage while traveling including offline usage
Adaptability for Key Users Reporting Integration with SAP ERP - Sebastian JungelsBusiness Development Manager
We are a consulting firm specializing in SAP CRM and other products. We use it internally as a playground, training and demo system. We are about to use SAP C4C internally for our sales team.
Compared to modern CRM applications, SAP CRM lacks an intuitive and easy to use user interface. This is one of the commeon reasons for poor user adoption It does not provide strong reporting or mobile capabilities like Cloud-based applications typically do. Additional hard- and / or software is typically required Administering a CRM OnPremise application requires highly skilled IT staff. Configuration and customization processes are quite heavy and not as easy as compared to Cloud-based products