SAP CRM Alternatives & ReviewsUsed by 73% Professionals

SAP CRM Overview




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SAP CRM and Customer Experience (CX) solutions make it simple to handle all client-related activities. You may use SAP to integrate real-time company data to boost loyalty, revenue, and client retention, as well as simply manage sales orders, contracts, and closing deals.

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SAP CRM Features

  • SAP CRM FeaturesKnowledge Management : Allows agents to resolve issues within the CRM faster than ever.
  • SAP CRM FeaturesMarketing and Sales Analytics : Allows marketing/sales departments to refine campaign strategies with ease.
  • SAP CRM FeaturesCampaign Performance : Allows monitoring of campaigns in real-time and scenario-based for better implementation.
  • SAP CRM FeaturesPipeline Management : Allows sales representatives to quality leads quickly and efficiently for cross-selling and up-selling.
  • SAP CRM Features Data Management : A comprehensive view of customer data, including contact information, and past transactions.
  • SAP CRM FeaturesCustomer Complaint Tracking : Identifies the source of the compliant, resolves the issues, and closes the complaint as quickly as possible.

SAP CRM Ratings and ReviewsSAP CRM Ratings and Reviews

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SAP CRM as 4.2



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Top Reviews
  • Verified User in WholesaleEnterprise(> 1000 emp.)



    This program runs in a browser on the desktop with everything being web based. It allows for good customer follow up from a huge number of employees and teams. Review collected by and hosted on

  • Verified UserProgram Manager



    We use SAP CRM to manage Trade Promotions, Funding, and Claims. The majority of our user base is through our third party broker spread across the US. By working with our SAP ECC module CRM supports our pricing and accounting functions. In CPG trade spend can be quite substantial, and it is important to manage this spend well.