Nimble Overview

Nimble is the hub for CRM in my organization. Although Nimble can support other CRM systems such as Salesforce, in my organization Nimble is the primary CRM system. It is used mainly for Contact Management and email tracking. Although it has features for tracking the progress of sales leads and reminders to follow up etc. they are hardly used in my organization. Contact Management consists of adding contacts to the CRM database and Nimble makes this a breeze by automagically adding fully populated contact records from either an email address or a contact found in a web browser. Email tracking is the process of matching the Contact's email addresses (plural) with the organization's email addresses (plural) so that there is one place to see all interactions with Contacts. The system also allows ad-hoc notes to be added to Contact records such as telephone conversations or snippets of data that may get lost in an email system. Nimble also tracks Tweets in a similar fashion to tracking emails and this adds a social dimension to Contact records.
Organizations (or individuals) can connect multiple email addresses to Nimble, which is possibly unique but certainly useful. As an individual, you could, therefore, manage your business and private life in one database and you could manage additional organizations as well, if required. This saves having multiple databases to manage. The database can be segmented in many ways but Tags are the most powerful. Adding a Tag to a contact record enables that contact to belong to that group or segment. Any Contact can belong to multiple groups. Using the built-in synchronization engine, Contacts can be added to mailing lists in separate systems such as MailChimp simply by adding the appropriate Tag to the record in Nimble. Using Nimble's widget means that if you see a Contact mentioned online or you receive an email from a Contact, you can simply hit "add to Nimble". But in the process, you can build a complete record such as the name, address, phone number, email, website etc. which saves a huge amount of time and is the reason why the data in CRM's that don't provide that functionality is generally not up to date.

TH elack of true integration with LinkedIn (being able to track who I have messaged and interacted with on linkedIn is a big problem. The other problem is th lack of connectivity to Office365 e-mail accounts. I could have lived with the linkedin issue, but the e-mail was a huge issue for me. Review collected by and hosted on G2.com.