SharpSpringUsed by 76% Professionals

SharpSpring Reviews

Free | Paid

4.4

/5

(Alternatives.co rating)
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SharpSpring is a CRM and marketing automation tool that assists companies in managing and tracking customer relationships. With SharpSpring, businesses can create personalized campaigns, gain more customers at scale, and better understand a buyer's demands.

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G2
4.5
Top Comments by G2
Positive Comments
  • Jeff G.Small-Business(50 or fewer emp.)
    Review
    0.5

    I will say that SharpSpring's customer service is amazing. I had to make 148 help tickets and had a pleasant conversation with every single rep I encountered. The platform has email delivery problems and lacks key components that make it effective. Essentially we found it to be more efficient to go back to our old marketing stack. I had to call for help because the system wasn't intuitive...I soon became an expert at finding work arounds to the platform's limitations. Of course that took 148 help tickets. Don't consider SharpSpring, you're just wasting your money. I'm no longer using SharpSpring because it doesn't solve problems...it actually creates them. I attempted to streamline our marketing stack using them. This would have allowed us to have all things related to CRM and Marketing Automation under one roof. That is what we were told upon purchasing the product. What we got was a marketing automation platform with a CRM component with limited functionality. The benefits? The benefits we realized was that we lost $250,000.00 and had to fire 3 people. We also lost our biggest client. Basically...go with Hubspot, Marketo, or any other service. If you go with SharpSpring, you're wasting your money. Hi Jeff, Thank you for taking the time to share your experience with SharpSpring. While were happy to hear about your experience with our customer service team, we hate to hear that you had a negative experience with the platform. We never take losing a partner lightly. Your account manager reached out to you and we truly appreciate the feedback you shared. We will use your feedback to continue to improve our resources for our agency partners. If you'd be open to sharing any additional feedback please email us at feedback@sharpspring.com. Wishing you the best, Lisa

  • Andrea N.Marketing and Business Development Specialist
    Review
    4.5

    SharpSpring integrates well with Salesforce, which is key to our Marketing team being able to support our Sales team. We now have insight into where our leads come from and how they engage with our content - something we never knew before! Life of the Lead is our favourite feature because it gives our Account Managers context when engaging with a lead. We have more lead generators on our website (like a chatbot, free trial request, and opt-in forms) that we never had before. We also have access to more powerful (and easier!) reporting, which makes month-end reporting cycles more enjoyable. There is a lot to learn but the onboarding process helped to ensure we had the support we needed from both a strategic and technical perspective. We've had some technical issues with not being able to use emojis for social posts and with not receiving email notifications for some workflows. The technical support team was very helpful, but unfortunately, there are still some outstanding tickets. Ensure you have at least two superusers (or administrators) who receive the onboarding training. Thanks to SharpSpring, we have been able to better align our sales and marketing efforts and automate many of our manual marketing processes. SharpSpring has helped us mature our marketing processes by being more strategic with campaigns and segmenting our list to be more targeted and personalized in our messaging. Instead of using multiple tools that don't talk to each other, we have one integrated tool that supports our marketing and sales teams.

  • Ramsay L.Software Developer
    Review
    4.5

    One of the things I like the most about SharpSpring is its email generator, it is one of the most robust and easy-to-use email generators out there. Moreover, the interface of this software is nice and easy to navigate. Within my organization, it has been instrumental in allowing me to automate marketing processes, open a new communication opportunity through email, get campaign information and email statistics and much more. I find email automation to be useful but also very difficult to set up; other than that there is nothing I don't like about this software. It is a great marketing alternative, especially for small and medium businesses; it is robust, easy to use, has an easy-to-understand interface and has useful features that make life easier for teams while bringing them closer to customers. Highly recommended. SharpSpring has many automation and tracking capabilities that have made our lives much easier. On the one hand, there is the marketing process automation that with practice become easier to set up and save a significant amount of time and energy; we also have a very easy to use email generator and email statistics that allow us to have more accurate overviews of open and click-through rates; on the other hand, we also have the contact manager that is customizable and is of great help for sales teams, customer success, among others.

Negative Comments
  • Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)
    Review
    2.0

    I like that: - You can see returning visitors to your website and track activity - The chatbot - Creating unique Workflows - Chatting in with support is pretty good - Creating custom campaign utm codes - Creating emails - tracking budgets I don't like: - Sometimes it's buggy - Social posting is limited (FB, twitter, Linkedin, that is all) - They don't connect with Microsoft ads either - The scripts that you put on your website slow the site speed scores down - We were supposed to be able to do a certain level of competitor social listening but they removed it after we signed up. - When we signed up over a year ago they said there would be Instagram, but they never added it. - My main issue is the way they handle billing and fees. It's sneaky. They said they'd increase accounts no more than 10% per year. Then they increased one of my clients 25% and the client hasn't even been on for a year. They added it as a fee to month-to-month users to push them into annual contracts. Mind you, month-to-month was one of the main selling points. I went back and forth in email with the billing department who takes about a week to reply each time. The billing department acknowledged that they didn't explain it to us properly on sign up, but refused to honor the original pricing increase because it's based on their fiscal year not a year from when the client signs up. So I spoke with the client and they agreed to the annual contract, but only after it billed another month for the increased price. I asked for a refund on the prepaid 2 months that were billed at the higher price and they denied it. So here I am, signing up clients and making the company money who offers to pay you in gift cards to write reviews for them, yet they won't refund the client $250 for the two overpriced months to keep everyone happy after I signed up the client on an annual contract. And with all of that, I caution you that their plan is to get you and all of your clients and your processes deeply integrated into their system and then jack up the price on you after it's too hard to leave. Be sure to fully understand how their billing works. Once you get your business and your client's businesses intertwined with theirs it may be difficult to leave as pricing increases. The biggest benefit to us and our clients is we're able to track leads better and see where they come from, for example Google Ads vs Google organic leads. While they offer other things, that's probably the biggest thing for me. Hi there, Thanks for sharing your feedback about your SharpSpring experience. We truly value our partners, and were glad we can offer incentives for them to share their experience. G2 Crowd offers incentives for published reviews and allows vendors to offer the same incentives in their independent outreach. Our Product team is always looking for ways to improve the platform, and we truly appreciate your feedback. They recently made an update to let partners know adding Instagram is in progress. Our exceptional support is something we work hard to maintain, so we hate finding out we missed the mark there. Our Billing team reached out to you Friday morning to work on a resolution. Wed like to gather additional feedback and make things right. Our Customer Success team has reached out to you. If youre up to it, please reach out to us at feedback@sharpspring.com.

  • Paul H.Partner
    Review
    0.5

    I like to month to month contract and month to month payment - No need to pay a full year upfront Customer support and team are fantastic often replying SRs lightning fast CRM functionality fits most commercial team needs CRM pipeline reports help generate insights and value to the sales team. The Opportunity health report is one of the best I have seen Presence in multiple countries in America and Europe SIMPLE to use and learn - users can easily grow into the application. Users do not need to be overwhelmed as they gradually learn how to use the application New features are built into the application often sometimes even weekly WorkFlows and automation features are simple to use Unlimited users and unlimited CRM users - For large teams this ensures a positive ROI!! Reports can be quirky. I would like to see more custom reporting features. Creative customers always want reports different to those we can generate! I would like to see some additional automation actions Automations are not always automatic - under certain conditions, work flows wont fire! Segmentation lists do not always populate - automatic lists do not always fire Custom reports are poor - you cannot filter by custom fields There is nothing "custom" about custom reports - only the reporting widgets SharpSpring builds are available If you require compex functionlaity, Stay away!! Its a no-brainer! Since there are no long term contracts to sign (until jan 2021!). Onboarding process is very important to ensure transfer of knowledge. Make sure you have the right people taking the courses. If your needs involve complex automations, think twice! Reporting kinda stinks! ALWAYS rebuild lists before using - do not assume they have auto-populated! Return on Investment was simple and (very!) quick to prove Lead generation and lead warming ensures our sales team targets the right prospects at the right time, shortening conversion times Hi Paul! Thank you for this feedback. SharpSpring is always working hard to enhance our marketing automation platform. Wed appreciate the opportunity to chat more with you about whats working and whats not. If youre up for it, please contact us at feedback@sharpspring.com to continue the conversation. Sincerely, The SharpSpring Team

  • Verified User in Marketing and AdvertisingSmall-Business(50 or fewer emp.)
    Review
    0.5

    The price seems reasonable. Customers like the price too. Email reporting is inaccurate. Email sync doesn't work properly. Limited functionality -- it doesn't do everything they say it does. User interface has room for improvement. Can't even sort the CRM by custom fields. Support requests don't get solved. I hasn't become a profit center. It has become a cost center in terms of time and money. We loose money on it every day. We even moved our emails back to Constant Contact because it's more reliable. Customer support are young and often don't know the product well enough to help. Tech support never gets around to actually fixing inherent issues with the platform. It's great in concept. Execution is not good. I called several agency partners while I was vetting the product. The term young came up. Other than that, we didn't have a real grasp of the issues until we got our first client on line with it. We spent a great deal of time talking with SharpSpring about what's broken. They say they will fix it and never do. Before you resell it to a customer, use it for a few months to it's fullest extent. If your customer isn't very smart, technical or experienced they may think it's good. Others will jump ship pretty fasts. We have found that the email delivery rates are extremely low compared to Constant Contact. The CRM is nearly useless. The campaign tracking doesn't work well. The workflows and tasks are complicated to set up. It doesn't actual sync with emails. Only incoming -- not outgoing. They say it's easy to integrate with other systems because of their API. But when you actually need to do it, they tell you they can't help. Every time I complain they just assign a new account rep to me. Apparently that's easier than actually making the application work properly. I've pulled two of their managers into the issues we've had as well. One of the issues they claimed to have solved, hasn't been solved. Support tickets that you file will likely not get addressed. We've had several sitting for months. Sometimes, they simply disappear. We are reselling the product to customers. Other than having something new to sell, no problems have been solved. It creates problems.

GetApp
4.6
Top Comments by GetApp
Positive Comments
  • David D.Design
    Review
    5.0

    Overall, I am very pleased with SharpSpring. The platform is incredibly powerful and user-friendly. I have been able to achieve great results with my marketing campaigns and I'm sure that I will continue to do so in the future.

  • Magdy I.Dairy
    Review
    5.0

    A good platform that helps with marketing and campaign management. It helps in managing e-mail, its price is reasonable, and it has a highly trained and efficient staff.

  • Alba M.Marketing and Advertising
    Review
    5.0

    My experience is very positive. It has helped me to give a better quality service to my clients.

Negative Comments
  • Paul H.Marketing and Advertising
    Review
    1.0

    overall application works OK, however, the non operational automations (workflows that do not fire, automated lists that do not self-populate) make the use of this application frustrating and annoying. If it were up to me, I would migrate away to a more stable/solid digital marketing application... To be fair, there is no perfect software solution and as a user we must expect "odditites". Of all the software solutions we have used, SharpSpring has the most bugs and "oddities" of the lot...

  • Manuel M.Marketing and Advertising
    Review
    1.0

    They are more interested in the revenue for the shareholders saying that the new function will bring more income, but that's a lie. Because not all agencies or business have access to those new features. So they increase the price to everyone and then show the increase in price as success of the new feature.

  • Madhu r.Computer Software
    Review
    1.0

    There are many as above ....that we found out when we started to use it........i think we don't go much long with this tool. I would suggest go for some established products eventhough they are costly

Trustradius
4.6
Top Comments by Trustradius
Positive Comments
  • Jared LomanOwner
    Review
    5.0

    Sharpspring offers an excellent package that sits somewhere in between ClickFunnels and Hubspot and is quickly becoming directly comparable to the big names in the field. It combines the best of a lot of great tools at a price point comparable to just one of the services individually. If your clients are outgrowing their ESP/Landing Page/Lead Gen software then Sharpspring is probably the perfect next step to opening up new opportunities and a cohesive experience. Sharpspring really fills a gap in terms of a price point/feature set that you simply won't be able to acquire without spending more money elsewhere.
    By their own assessment Sharpspring isn't designed to be an enterprise grade solution. Although it seems to be very capable, contact/lead limitations and monthly email limitations restricts this offering mainly to the smaller business. Sharpspring is growing and appears to be actively developed but due to the infancy of the product it makes it most suitable for those just entering into the marketing automation arena. The feature set although comparable on a line per line basis appears to be quite appealing but for anyone with experience or an existing setup in other software may find many things missing in the details that aren't so obvious in the feature to feature comparisons. For those with an existing solution that feel overwhelmed or have relatively simple needs (such as automation only) Sharpspring could be an excellent way to save hundreds if not thousands of dollars while providing a potentially better service.
    The Agency focused business model is incredibly valuable to a smaller agency like mine. Sharpspring labels its relationship with agencies a "partnership". I really feel like this is authentic and not just a marketing gimmick. Customer communication and responsiveness to feedback is very good in my experience. They take the time to reach out and are very willing to have a conversation regarding your needs. Support...although not until recently has really stepped up their game. After changing their internal process of feeding all support requests through an Account Manager to sending requests directly to the support team, I've had the opportunity to experience what seemed to be an almost instantaneous reply. The reply was well thought out and directly addressed my concern. It was obvious that the support representative was knowledgable and that he looked in to the specific situation. The price point is obviously a major pro... comparable software is going to cost 10-20x the price. This allows my agency to offer not only the software but also full implementation for around the same price as the competitive software on its own.
    There is a lot of room for more extensive documentation of the API including their tracking code and form code. It also lacks real world examples of things you would expect to be common use cases (such as an exit-intent opt-in form). There are many times that I feel like I could have quickly figured something out if I just knew what type of response to expect from the API. Although it isn't necessarily hard to log the response and figure it out...good documentation just makes this simpler. Managing data from within the contact manager requires exporting out of Sharpspring and re-importing. I haven't put this process to the test yet but it scares me to even try it. Importing and overwriting seems to be a recipe for disaster... but with the lack of an internal method to bulk manage contacts that is what I'm stuck with. Every once in a while I get a slight feeling of disorganization from within the company. My very first automation campaign was a complete disaster due to some internal changes that added a utm tag to all email links. To fix it, I had to manually add the utm tag to my automation trigger and resend the campaign. I still don't know if this is fixed or how it should be handled, but this should have been something that the end user doesn't have to think about. My account manager at the time was able to figure it out, but apparently he wasn't even aware of the change so the possibility for disaster scares me a bit as this for my first impression of using Sharpspring. Every once in a while I find myself scratching my head at a missing feature that is seemingly so rudimentary and wonder how the software was brought to market without it. One example would be that there is no ability to sort products to my knowledge... they are in there in whatever order you put them in there and you are stuck with that. If you have only a few products or services, this isn't an enormous issue but if you have even a small list of products this can make creating your opportunities miserable and time consuming while scrolling through a completely disorganized list. Even if it was just sorted alphabetically I could live with that but for now this will live on as a feature request that will likely disappear until enough people bring the issue up.

  • Justin RobersonSenior Digital Strategist
    Review
    5.0

    Lead Forensics does what SharpSpring does with regards to using anonymous visitor data to match to business IPs to uncover new B2B leads. Comparing the two platforms on that criteria alone, Lead Forensics uncovered a few more leads that SharpSpring was not able to uncover. However, we were looking for a more robust tool. SharpSpring not only does IP Matching, but has automated workflows, list management, form tracking, dynamic email content, dynamic landing pages and more. For us, being able to offer a platform (that can be white labeled) with all those features to our clients was more attractive.
    SharpSpring is a necessity for a B2B client. It single-handedly revolutionized our new business. SharpSpring is a good supplement to someone looking for a more sophisticated eBlast service, or a supplement for their sales team. It does well as a CRM. However, it is built primarily as a B2B product. We have several clients in the real estate industry; SharpSpring is great for lead nurturing but as a CRM/pipeline manager it falls short for tracking industry-specific things like tours. SharpSpring can also work fairly well for light eCommerce, but a site that gets millions of hits per month should look elsewhere.
    Leveraging anonymous browsing data is without question SalesForce's bread and butter. Their Life of Lead feature allows us to see every interaction a user has had with us/our client. One client had a lead convert and then SharpSpring backfilled their data from where they had been browsing their site for over a year! SharpSpring has spurred our new business development to heights we didn't think were possible. Being able to see what businesses are browsing our site has allowed us to reach out to them and not wait until they fill a form out. Every new client we've converted in the past 6 months originated from SharpSpring's Visitor ID report. Automated workflows are easy to set up and can be as complex as you need them to be. For lead generation, setting up a workflow so that a new lead gets assigned to a sales person, and then that sales person gets notified, the sales manager gets notified, and then depending on what form/lead score they have assigning them to a list for email drips/follow-ups is priceless. Lead Scoring. While time on site does not necessarily indicate whether someone is a good lead or not, it does help our clients' sales teams prioritize who to follow up with and what information to have ready before contacting them. We set up important pages and scoring based on forms filled out, pages visited, etc. and that resulting lead score gives them valuable insight before initial contact. Someone who has been on the site for over a year but just now filled out a form is most likely familiar with your product and will require a different strategy and talking points. Without SharpSpring, a sales team is in the dark.
    The lack of global date filter is irritating. If I'm going between contact manager to see how many new leads were created last week and then hop over to forms to see how many forms were submitted (the difference between those numbers tells me what existing customers we engaged with), I have to change the date range. Then if I want to look at a specific form... I have to change the date range. Then if I go to a different section... well, you get the picture. This may only really apply to someone who would be considered a "power user" and needs to constantly be in the account running reports and gathering analysis. New features often feel buggy, like they should still be in beta. SharpSpring's zealousness to constantly improve and bolster their offering is admirable, but I think that rush to release new features comes at the expense of usability. Documentation is not great. High-level feature overviews have plenty of coverage but when you get into the nitty-gritty details of something like SalesForce integration and field mapping, there is a gap. Luckily, their customer support is reliable. If they don't have an answer for you right away, they'll get an answer for you quickly. The Import Tool has its bugs. There have been several times where I have imported bulk changes that did something completely different than what I needed them to. SharpSpring forces you to add imports to a list, so if you do mess up contacts can easily be deleted or parsed to refine. The CRM Import Tool has the same issue.

  • Lisa Kipps-BrownPresident & CEO
    Review
    5.0

    We didn't actually sign up for any competitors but reviewed several. SharpSpring was the winner hands down for us because: the pricing structure is affordable, month-to-month, and didn't require paying for a year upfrontthe full features are available to all users rather than tieredthe sales team was very forthcoming with information. In contrast, one competitor would only drip out information and then only if we asked a specific question that nailed them down; that felt very predatory and we felt we couldn't trust the company.since SharpSpring works with any CMS, it doesn't lock you into a proprietary CMS.
    SharpSpring is great for anyone who seriously wants to pursue marketing automation. The only time I can think that it wouldn't be appropriate would be if you just don't have the need for all of the features, but since SharpSpring now has Mail+ that's not even an issue! You can get started with advanced automation features just by using Mail+, and then upgrade to SharpSpring when/if you're ready to use the sales features. And Mail+ is affordable for anyone.
    The ability to identify anonymous visitors is great! Recently I noticed that an anonymous visitor from a specific state was on our site for almost 2 hours, but the visitor didn't have a dedicated IP address so I didn't know who or what company it was. Soon after, a client from that state emailed letting me know he had referred us to someone and they would be emailing me. I immediately knew that was the person who had visited the site, and was able to see exactly which pages she looked at, the order she visited them in, and how much time she spent on each page. When we spoke by phone I already knew what she knew about us so we were able to have a high level conversation about strategy rather than basics about website design. She later said that she was thrilled that within 20 minutes I had given her so much strategic input. I confessed how I was able to get to that point so quickly, and now she wants to start using SharpSpring! The landing page generator is great for setting up marketing campaigns with targeted sales pages. And since SharpSpring has dynamic content, one landing page can be used and customized for multiple types of targeted visitors. The logic capabilities allow you to set up very advanced automation workflows without having to be a programmer. This lets us train clients in how to manage their own campaigns so they don't have to always be reliant on us, unless they just want to ;) We're even able to help clients track ROI for offline campaigns by using tracking codes that correspond to those campaigns. This is key since so many businesses still use traditional advertising; to be able to track ROI for both offline and online campaigns in one place is very convenient. We can even get text messages and emails if an important prospect or client visits a specific page on our site. If I've been speaking with a prospect, it's nice to get a heads up that they've returned to the site because it allows me to know they're still interested, and also to know what content they're looking at. Personalized communications are easy, not only with emails but also with dynamic website content that's customized to the visitor. To be able to address a website visitor personally and adjust copy and images to their profile is awesome.
    I would like to be able to assign emails, workflows, etc. to folders when I create them rather than having to go back and do it afterwards. It isn't a big deal, but I sometimes forget. The landing page generator adds more span tags than I would like so I have to go into the code and clean it up; that's just me being OCD ;) Also, sometimes it adds nonbreaking spaces when I edit existing content and I have to make sure to remove them or it leaves gaps in the copy. It's pretty new, though, and I'm sure these quirks will be ironed out. I would like to be able to duplicate a landing page if it's one that I've customized from a template, rather than having to copy the code from the page and then paste into a new landing page or new template.

Negative Comments
  • Verified User
    Review
    1.5

    Sendible: SharpSpring was cheaper, had other features we were planning to use (and have since abandoned), and looked to be less glitchy than Sendible, which was not intuitive, had poor support, and lost posts occasionally. We have come to find out that SharpSpring lacks many useful features (filtering the calendar, shortening links, reliably sharing Youtube links, LinkedIn photo posting, Facebook direct photo upload, etc.). We've also had much difficulty in getting it to reliably post anything. Profiles have disappeared, posts have disappeared, and SharpSpring's suggestion was to create 25 more Facebook profiles to manage our business pages. Um, what? We don't even have that many people on our team! HubSpot: We were basically using this as an address book. We were hoping to have a cleaner, simpler interface with SharpSpring that would enable our whole team easy access to client contact information. We also hoped to utilize their pipeline for sales. Turns out, the sales features are clunky and lack ways to add information we need and the contacts feature makes it extremely difficult to save contacts without email addresses, save multiple business locations, and many other fields that would be handy to not have to create from scratch.
    Probably well-suited if you have a single business with no tricky complications selling a straightforward product where all your customers are personal users and not other businesses. Their personal trainers are pretty good (as long as there are no hiccups) and you'll probably be happy with the product. Not appropriate if you sell a complicated service, are a B2B business, or need a large number of connected social profiles or businesses in your contacts.
    Quick response time when you submit a support ticket. Attractive interface. Good customer communicationalways polite and friendly.
    Their CRM is very clunky. It does not allow a contact to exist without an email address, but oftentimes we have two contacts within a business who use the same business email address. In order to have both of their names and phone numbers available, we're stuck putting fake@fakeemail.com (or a similar false address) as their email. Their custom field options are unwieldy and you have to have a TON of them because they don't have very many slots for information we'd like to keep. Their social media management platform is aggravating if you have more than about three profiles connected. The content calendar cannot be sorted other than by channel (LinkedIn, Facebook, Twitter) so everything is dumped together. I've frequently had posts and profiles disappear without explanation. The usual response seems to be, "Well, it's working NOW." That doesn't really help us when we've lost a lot of content our clients pay us for. Their support is fast, but frequently not helpful. Like, they say "20 minutes response time!" or something, but the email you get within twenty minutes is often an irrelevant or nit-picky question. It's filler. They don't read your issue thoroughly, send back an email with a random question, and check off their 'fast response time,' box. The real answers are frequently long in coming, full of "our development team is working on this," and ending with yet another complicated and sometimes impossible workaround.

  • Ryan SartiSwiss Marketing Knife
    Review
    2.5

    Immediately prior to SharpSpring, we had Leadfeeder for a year. It was very easy to use and priced well. But the accuracy of the web guests was not up to the standard I needed. We liked having contact information available for people within the companies that visited our site, but there were some shortcomings with that. Prior to SharpSpring we used HubSpot for three years and Pardot for three years. Pardot had a better email program. The logic flow was very easy to use and I could set up conditions where if someone didn't open an email after x amount of time, I could take another action. My email reporting in Pardot was far superior. That said, I fired Pardot and am using SharpSpring. We also spent three years with HubSpot. That was our first foray into marketing automation. We outgrew it and went to Pardot because I was looking for a CRM as well. I explored going back to either HubSpot or Pardot but selected SharpSpring because it was the best overall solution. I also looked at Lead Forensics. At first glance, Lead Forensics opportunity and pipeline tracker seemed similar to SharpSpring, but it wasn't.
    Big picture, if you want to understand which companies are coming to your site and what content they consume, SharpSpring does that. You can get some reporting on web traffic, like entrance pages. But you can't get exit pages. You need the complete picture, not just a partial. The functionality for sending to lists is OK. But I'd like to set things up such that if someone doesn't open an email after three days, I can automatically send another email. Right now, I can't do that. The campaign tracking is OK. But several improvements would greatly enhance the value that SharpSpring brings to the organization. One is the cost of campaigns. I can't enter the cost of a campaign to see what my cost per lead and cost per sale is. That is fundamental. When looking at a campaign, I can't click to drill down to see a more granular level. I need that. SharpSpring is a huge program. It does a lot. The good news is that it has a ton of functionality. The bad news is that learning all of that takes time and unless you use features frequently, you have to dig to find how to do some tasks.
    Automated web lead response Automated opportunity creation Email lists Tracking anonymous web guests Pipeline Campaign tracking
    Tracking cost of campaigns Intuitive layout Deep dives into campaigns Email blast functionality Site speed Bot functionality

  • Verified User
    Review
    1.0

    HubSpot beats SharpSpring in every area with the exception of sales pipelines, an area where I think SharpSpring has a slight edge. SharpSpring's horrendous email builder and sub-par customer service are the areas that make HubSpot look the best in comparison. There is a certain premium feel to HubSpot that SharpSpring lacks. While many of the features are the same, you will spend much less time troubleshooting things in HubSpot, as they just work intuitively. I live in CRMs and Marketing tools, spending hours a day. Even after using SharpSpring for years, simple tasks still feel way too complicated. HubSpot I got a feel for within a week of using it for the first time. ActiveCampaign is a great budget platform. It offers a much higher price to value than SharpSpring. While it lacks a lot of features and depth, if you need a simple CRM and Marketing Hub, ActiveCampaign is the snappiest, easiest to use tool in its class.
    SharpSpring is a good budget CRM for an organization that needs HubSpot but can't afford it. It tries to be HubSpot at every step but falls short in every category but price. If you don't plan to send many email campaigns, don't plan on launching many landing pages, and mostly just need a solid sales CRM, SharpSpring is a solid choice. Their pipeline builder is among the best. If you plan to use this primarily for emails, go anywhere else. The editor is unnecessarily complex, unintuitive, and plagued by glitches. Simple email builds take 2-3x more time than HubSpot or ActiveCampaign would. SharpSpring falls into the trap of trying to do too much and doesn't do much of it particularly well. Their customer service is not great, taking hours to reply to a simple question and rarely knowing the answer. Most problems take 3-4 steps up the ladder to be resolved. They do treat customers well, and are somewhat responsive (falling well behind ActiveCampaign and HubSpot in response time however), usually providing an answer to a question within 24 hours.
    Decent price. Decent feature set.
    Sub-par customer services. Horrible email builder. Strange missing features. Higher than average email send issues. Frequent outages.

Capterra
4.6
Top Comments by Capterra
Comments
  • Gary W.President/CEO
    Review
    5.0

    A couple of years ago our agency was a relatively happy HubSpot customer. We sold inbound services via HubSpot to our web development clients most often, but it was a hard sell and required a certain client profile to be successful. The most important aspect of an inbound client for us was deep pockets! Why? Simply because of the cost of the HubSpot platform. If a client had sufficiently deep pockets, AND was convinced of the business validity of inbound marketing versus traditional methods, the full court press was on. To give HubSpot credit, they got very involved in the client sales process and they provided a lot of tools to aid agencies in the inbound sales process, BUT, all of that comes at a cost. A significant cost. While HubSpot gets a lot of credit for pioneering the inbound marketing platform space, they have become, in this agencies opinion, a bit bloated over the years. What we mean is that they provide so much it is sometimes difficult to choose what is most important to push and provide for each client. The net effect is, however, that whatever your client does want to do, Personas, email marketing, automation, web site development, contact list management etc., it's all included. So what's the downside? Their strength is their biggest weakness. No matter how little or how much of HubSpots resources you use, the cost is the same. Of course there are tiers of cost, but even the lowest tier is roughly ten times the cost of SharpSpring. So use a little, pay a lot. Use a lot, pay a lot. Now we at CX3 Group don't necessarily sell on price, however, if the tools that you bring to the table for your clients are less expensive, but still as, or more, effective, it gives the agency a lot of flexibility when customizing various packages to promote. While generally content with HubSpot back in the day, we are extremely pleased with SharpSpring. Approaching our two year anniversary with them we take every opportunity to sing their praises, and it's NOT just about pricing. While SharpSpring is a fraction of the cost, of HubSpot (& others) the features it includes are all the features we ever really used with HubSpot. That is to say, we are paying for what we use, and not paying for anything that sits in the cupboard looking pretty, but we don't need. If I had more space here I'd go into the newest features that SharpSpring has rolled out over the past 6 months. Suffice it to say, we're a very happy and satisfied SharpSpring client! -CX3 Group
    Cost vs. benefit. Has all of the features our clients want or need, without a bunch of stuff we have to pay for that they don't need.
    It's a struggle to find something I don't like, but if it was one thing over the past two years, it would be the lack of support on the sales side for our clients. More customized training and presentations for client side would be great.

  • George J.Founder and Account Director
    Review
    5.0

    We are a small boutique digital marketing agency based in the UK. We spent six months researching all the marketing platforms available. It was vital to have 24/7 support available within the fees payable, favourable fee rates for an agency of our size (which did not require upfront annual payment), the option to have access to support within GMT timelines for our UK clients and last but not least a marketing automation provider who were developing new features on a near-quarterly basis. We decided that SharpSpring and their team would provide all of these features and benefits. We commenced our inbound integration mid-2016, and the integration ran extremely efficiently with amazing support within GMT timeline availability. The support since and the new features constantly being added without any impact on fee rates have made the decision to choose SharpSpring, the absolute correct choice for our company. They have over delivered every step of the way for our company. Their team are highly knowledgeable, patient and supportive. I would not choose any other platform now we are with SharpSpring.
    The SharpSpring Marketing Automation Software provides the following features and benefits that make it a stand out product for my business; 1. The 24/7 support incorporated into the monthly fees; Ensuring no surprises down the line. 2. No requirement to pay fees annually upfront. 3. New landing page feature. 4. Blog page feature. 5. New integration with the Litmus test. 6. Link up with Zapier integration to allow connection to hundreds of 3rd party software providers with the Zapier integration and SharpSpring APIs. 7. Training platform library; In-depth and with video availability to walk through processes. This along with 24/7 support, in my opinion, are the two most important features out with cost of course which set SharpSpring apart as the right platform for our boutique digital marketing agency.
    1. Monthly fees in dollars do not convert via local UK sterling currency rates, unlike other US marketing software providers. You pay in sterling the same monthly fee as in US $ dollars. 2. Email builder while it is satisfactory it could be even more user friendly.

  • Nigel W.Managing Director
    Review
    4.0

    I've used a couple of different Marketing Automation platforms in the past. Marketo briefly and Act-On for a couple of years. I switched to SharpSpring around 6 months ago when I set up my own marketing agency. Really happy with how its going. OK - its obvious that SharpSpring is a smaller company. I come across the occasional feature that could do with some refinement. But overall its fair to say I love SharpSpring. Top features from my POV... Ease of use - The separation of Tasks and Workflows seems to make this a much simpler product to use than Act-on. Easier than Marketo as well - though its about 3 years since I used that. The templates provided for rapidly building landing pages are excellent. The new personas feature is brilliant when combined with "Dynamic content blocks" (which you can use on landing pages as well as Emails. The built in CRM is a huge advantage and is perfect for BDM teams or smaller companies. Obviously if you can make do without a full-featured CRM like Salesforce, you'll save thousands $$ by switching to a simpler product like SharpSpring. (I used to use Act-on integrated with Salesforce and that was an absolute pig.) Cost - SharpSpring is much less expensive than Act-On and Marketo. You get unlimited users on their standard license plans - so you're not penalised for spreading use across Marketing, BDMs and Sales folk. So features - not a problem. I've found the training / on-boarding satisfactory and the ongoing technical support is fast and personal.
    Ease of use, good templates, built in CRM (although you can integrate with 3rd party CRM if you need.) Cost saving compared to competing products - especially if you can dispense with a full-fat CRM like Salesforce which is bloated and over priced for SME market in my opinion.
    Occasional glitches. Sometimes you have to refresh the page to see the result of a change that you have made. For example - the number of members in a list - can take a few minutes after saving the query to report a true number. But you soon learn to live with minor issues like this.

  • Brian B.Managing Partner
    Review
    4.0

    Overall the platform is powerful at a great price, and the team at SharpSpring wants you to succeed, and that shows in their support, courses, documentation, and forums. Not only does SharpSpring benefit Right to Evolve internally, but our clients and the work we do see the benefits as well.
    Cost and to utilize all of HubSpots features was well over our budget.
    SharpSpring has features to create marketing operations and track those campaigns either manually or automatically. Considering I can tie all the potential avenues of a campaign into one spot and see how users interact with is a great win. At a glance, it is essential to read the data and make the right decisions; SharpSpring brings all the data to one platform. It makes work more enjoyable that we can create a single campaign with a list of contacts, email templates, unique forms, dynamic pages, trackable media, automation, and analytics in one spot. Not to mention, once we create this base campaign and all its numerous pieces, I can then quickly use all the parts as a template to do another or a third, and so on. Making it very efficient over time. SharpSpring has a lot of features, but I am thrilled with our CRM, email marketing, ads, funnels, all in one location. All this and the support team have been top-notch every step of the way. I also like to learn myself, which they provide via courses, updated videos, and documents that my team and I can reference.
    Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. No difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

  • Bob M.Principal
    Review
    5.0

    I've helped a number of businesses drive revenue with this software and it always drives more revenue for them. Of course, you have to understand how marketing automation works (I teach it at a local business school) and how to use the software correctly but there is a ton of documentation and how-to videos and when that fails, there's always a support person to walk you though whatever you're trying to do and they stick with you. My "customer success manager" will even get on the phone with a prospective client and help with a demo. Just a great company
    It was just too expensive, they want a one-year commitment, and the person in charge of tech support was not very nice.
    I love the way the tracking is displayed on a timeline so you can see everywhere a prospect went. The built-in CRM and sales funnel pics up where the marketing funnel leaves off and keeps the automation going during and after the sale to upset and resell. The new retargeting and (soon to be) advertising feature is amazing, not only retargeting your visitors but it finds similar customers to target. Overrall, it's really intuitive and easy to use, and I've used many marketing automation platforms over the years. This is the least expensive. No long-term contracts to sign but still has all the features of the much more expensive ones. And the LiveChat feature you can put on your Web site that was just added (at no additional cost) brings a huge feature that other companies charge more than the entire cost of the SharpSpring subscription.
    No complaints at all. The learning curve wasn't very steep and the price is right. They even have evening support hours.

  • Mohammed O.Tech. Manager and Software Arch
    Review
    5.0

    SharpSpring has aided in the efficiency of your email marketing efforts and provided us with fresh ideas for organizing and distributing them effectively. Their analyses aided in our comprehension of the target sample.
    SharpSpring has a plethora of tools and is always introducing new ones to assist you in creating an effective email marketing campaign. SharpSpring's customizability is excellent, which simplifies all tasks. Additionally, importing and configuring contact lists is a breeze. SharpSpring You may construct unique campaigns by utilizing the numerous concepts and custom templates that it generates, as well as editing and saving them as drafts for future use. You'll receive notifications and data about client replies in real time. This exact approach is easily replicable in subsequent marketing initiatives. I appreciate the ability to conceal and reorganize unnecessary dashboard elements. As a consequence, the business team will be able to more effectively manage and cooperate with the customer database, as well as all stages of advertising, email marketing, customer tracking, contact pages, and marketing job automation, among other things.
    I encountered no technical difficulties when using it. SharpSpring is a critical component in optimizing email marketing operations for both small and large enterprises. For optimal utilization, additional training is required; SharpSpring developers provide numerous videos and tutorials, and the support team is always available to answer your questions.